/tag/culture

103 quotes tagged 'culture'

Publisher: Zero Books (2014)

The call center experience distills the political phenomenology of late capitalism: the boredom and frustration punctuated by cheerily piped PR, the repeating of the same dreary details many times to different poorly trained and badly informed operatives, the building rage that must remain impotent because it can have no legitimate object, since - as is very quickly clear to the caller - there is no one who knows, and no one who could do anything even if they did. Anger can only be a matter of venting; it is aggression in a vacuum, directed at someone who is a fellow victim of the system but with whom there is no possibility communality. Just as the anger has no proper object, it will have no effect. In this experience of a system that is unresponsive, impersonal, centerless, abstract and fragmentary, you are as close as you can be to confronting the artificial stupidity of Capital in itself.

43-44

In a process that repeats itself with iron predictability everywhere that they are installed, targets quickly cease to be a way of measuring performance and become ends in themselves. Anxiety about falling standards in school examinations is now a regular feature of the summertime in Britain. Yet if students are less skilled and knowledgeable than their predecessors, this is due not to a decline in the quality of examinations per se, but to the fact that all of the teaching is geared towards passing the exams. Narrowly focused 'exam drill' replaces a wider engagement with subjects. Similarly, hospitals perform many routine procedures instead of a few serious, urgent operations, because this allows them to hit the targets they are assessed on (operating rates, success rates and reduction in waiting time) more effectively.

It would be a mistake to regard this market Stalinism as some deviation from the 'true spirit' of capitalism. On the contrary, it would be better to say that an essential dimension of Stalinism was inhibited by its association with a social project like socialism and can only emerge in a late capitalist culture in which images acquire an autonomous force. The way value is generated on the stock exchange depends of course less on what a company 'really does', and more on perceptions of, and beliefs about, its (future) performance. In capitalism, that is to say, all that is solid melts into PR, and late capitalism is defined at least as much by this ubiquitous tendency towards PR-production as it is by the imposition of market mechanisms.

75-76

The reason that focus groups and capitalist feedback systems fail, even when they generate commodities that are immensely popular, is that people do not know what they want. This is not only because people's desire is already present but concealed from them (although this is often the case). Rather, the most powerful forms of desire are precisely cravings for the strange, the unexpected, the weird. These can only be supplied by artists and media professionals who are prepared to give people something different from that which already satisfies them; by those, that is to say, prepared to take a certain kind of risk. The Marxist Supernanny would not only be the one who laid down limitations, who acted in our own interests when we are incapable of recognizing them ourselves, but also the one prepared to take this kind of risk, to wager on the strange and our appetite for it. It is another irony that capitalism's 'society of risk' is much less likely to take this kind of risk than was the supposedly stodgy, centralized culture of the postwar social consensus. It was the public service-oriented BBC and Channel 4 that perplexed and delighted me with the likes of Tinker, Tailor, Soldier, Spy, Pinter plays and Tarkovsky seasons; it was this BBC that also funded the popular avant gardism of the BBC Radiophonic Workshop, which embedded sonic experimentalism into everyday life. Such innovations are unthinkable now that the public has been displaced by the consumer. The effect of permanent structural instability, the 'cancellation of the long term', is invariably stagnation and conservatism, not innovation. This is not a paradox. As Adam Curtis's remarks above make clear, the affects that predominate in late capitalism are fear and cynicism. These emotions do not inspire bold thinking or entrepreneurial leaps, they breed conformity and the cult of the minimal variation, the turning out of products which very closely resemble those that are already successful.

The power of capitalist realism derives in part from the way that capitalism subsumes and consumes all of previous history: one effect of its 'system of equivalence' which can assign all cultural objects, whether they are religious iconography, pornography or Das Kapital, a monetary value. Walk around the British Museum, where you see objects torn from their lifeworlds and assembled as if on the deck of some Predator spacecraft, and you have a powerful image of this process at work. In the conversion of practices and rituals into merely aesthetic objects, the beliefs of previous cultures are objectively ironized, transformed into artifacts.

The Origins and History of Consciousness

Author: Erich Neumann

Publisher: Princeton University Press (1954)

393

The picture we have drawn of our age is not intended as an indictment, much less as a glorification of the 'good old days'; for the phenomena we see around us are symptoms of an upheaval which, taken by and large, is necessary. The collapse of the old civilization, and its reconstruction on a lower level to begin with, will justify themselves because the new basis will have been immensely broadened. The civilization that is about to be born will be a human civilization in a far higher sense than any has ever been before, as it will have overcome important social, national, and racial limitations. These are not fantastic pipe dreams, but hard facts, and their birth pangs will bring infinite suffering upon infinite numbers of men. Spiritually, politically, and economically our world is an indivisible whole. By this standard, the Napoleonic wars were minor coups d'état and the world view of that age, in which anything outside Europe had hardly begun to appear, is almost inconceivable to us in its narrowness.

The collapse of the archetypal canon in our culture, which has produced such an extraordinary activation of the collective unconscious - or is perhaps its symptom, manifesting itself in mass movements that have a profound effect upon our personal destinies - is, however, only a passing phenomenon. Already, at a time when the internecine wars of the old canon are still being waged, we can discern, in single individuals, where the synthetic possibilities of the future lie, and almost how it will look. The turning of the mind from the conscious to the unconscious, the responsible rapprochement of human consciousness with the powers of the collective psyche, that is the task of the future. No outward tinkerings with the world and no social ameliorations can give the quietus to the daemon, to the gods and devils of the human soul, or prevent them from tearing down again and again what consciousness has built. Unless they are assigned their place in consciousness and culture they will never leave mankind in peace. But the preparation for this rapprochement lies, as always, with the hero, the individual; he and his transformation are the great human prototypes; he is the testing ground of the collective, just as consciousness is the testing ground of the unconscious.

410

The absence in our culture of rites and institutions designed, like the rites of puberty, to smooth the adolescent's passage into the world is one reason for the incidence of neuroses in youth, common to all of which is the difficulty of facing up to the demands of life and of adapting to the collective and to one's partner. The absence of rites at the climacteric works in the same way. Common to the climacteric neuroses of the second half of life is the difficulty of freeing oneself from worldly attachments, as is necessary for a mellow old age and its tasks. The causes of these neuroses are therefore quite different from, indeed the opposite of, those occurring in the first half of life.

403

The development of the persona is the outcome of a process of adaptation that suppresses all individually significant features and potentialities, disguising and repressing them in favor of collective factors, or those deemed desirable by the collective. Here again, wholeness is exchanged for a workable and successful sham personality. The 'inner voice' is stifled by the growth of a superego, of conscience, the representative of collective values. The voice, the individual experience of the transpersonal, which is particularly strong in childhood, is renounced in favor of conscience. When paradise is abandoned, the voice of God that spoke in the Garden is abandoned too, and the values of the collective, of the father, of law and conscience, of the current morality, etc., must be accepted as the supreme values in order to make social adaptation possible.\n\n 'Whereas the natural disposition of every individual inclines him to be physically and psychically bisexual, the differential development of our culture forces him to thrust the contrasexual element into the unconscious. As a result, only those elements which accord with the outward characteristics of sex and which conform to the collective valuation are recognized by the conscious mind. Thus 'feminine' or 'soulful' characteristics are considered undesirable in a boy, at least in our culture. Such a one-sided accentuation of one's specific sexuality ends by constellating the contrasexual element in the unconscious, in the form of the anima in men and the animus in women, which, as part souls, remain unconscious and dominate the conscious-unconscious relationship. This process has the support of the collective, and sexual differentiation, precisely because the repression of the contrasexual element is often difficult, is at first accompanied by typical forms of animosity towards the opposite sex. This development, too, follows the general principle of differentiation which presupposes the sacrifice of wholeness, here represented by the figure of the hermaphrodite.

391

When the individual falls away from the cultural fabric like this, he finds himself completely isolated in an egotistically infalted private world. The restlessness, the discontents, the excesses, the formlessness and meaninglessness of a purely egocentric life - as compared with the symbolic life - are the unhappy results of this psychological apostasy.\n\n 'Following the collapse of the archeytpal canon, single archetypes then take possession of men and consume them like malenolent demons. Typical and symptomatic of this transitional phenomenon is the state of affairs in America, through the same holds good for practically the whole Western hemisphere. Every conceivable sort of dominant rules the personality, which is a personality only in name. The grotesque fact that murderers, brigands, gangsters, thieves, forgers, tyrants, and swindelers, in a guise that deceives nobody, have seized control of collective life is characteristic of our time. Their unscrupulousness and double-dealing are recognized - and admired. Their ruthless energy they obtain at best from some stray achetypal content that has got them in its power. The dynamism of a possessed personality is accordingly very great, because, in its one-track primitivity, it suffers from none of the differentiations that make men human. Worship of the 'beast' is by no means confined to Germany; it prevails whereever one-sidedness, push, and moral blindness are appluaded, i.e., whereever the aggravating complexities of civilized behaior are swept away in favor of bestial rapactiy. One has only to look at the educative ideals now current in the West.\n\n 'The possessed character of our financial and industrial magnates, for instance, is psychologically evident from the very fact that they are at the mercy of a suprapersonal factor - 'work,' 'power,' 'money,' or whatever they like to call it - which, in the telling phrase, 'consumes' them and leaves them little or no room as private persons. Coupled with a nihilistic attitude towards civilization and humanity there goes a puffing up of the egosphere which expresses itself with brutish egotism in a total disregard for the common good and in the attempt to lead an egocentric existence, where personal power, money, and 'experiences' - unbelievably trivial, but plentiful - occupy every hour of the day.\n\n '...Not only power, money, and lust, but religion, art, and politics are exclusive determinants in the form of parties, nations, sects, movements, and 'isms' of every description take possession of the masses and destroy the individual. Far be it from us to compare the predatory industrial man and power politician with the man who is dedicated to an idea; for the latter is possessed by the archetypes that shape the future of mankind, and to this driving daemon he sacrifices his life. Nevertheless, it is the task of a cultural psychology based on depth psychology to set forth a new ethos which shall take the collective effect of these daemonic possessions into account, and this means also accepting responsibility for them.

400

Characteristic of the process of differentiation in childhood is the loss and renunciation of all the elements of perfection and wholeness, which are inherent in the psychology of the child so far as this is determined by the pleroma, the uroboros. The very things which the child has in common with the man of genius, the creative artist, and the primitive, and which constitute the magic and charm of his existence, must be sacrificed. The aim of all education, and not in our culture alone, is the expel the child from the paradise of his native genius and, through differentiation and the renunciation of wholeness, to constrain the Old Adam in the paths of collective usefulness.\n\n '...The drying up of imagination and of creative ability, which the child naturally possesses in high degree, is one of the typical symptoms of impoverishment that growing up entails. A steady loss of the vitality of feeling and of spontaneous reactions in the interests of 'sensibleness' and 'good behavior' is the operative factor in the conduct now demanded of the child in relation to the collective. Increase in efficiency at the cost of depth and intensity is the hallmark of this process.\n\n 'On to the ontogenetic plane there now ensue all the developments which we have described as indispensable for ego formation and the separation of the conscious and unconscious systems. The child's primarily transpersonal and mythological apperception of the world becomes limited owing to secondary personalization, and is finally abolished altogether. This personalization is necessary for the growth of personality now beginning and is effected with the help of ties to the personal environment upon which the archetypes are at first projected. As the personal ties grow stronger, the archetype is gradually replaced by the imago, in which personal and transpersonal characteristics are visibly blended and active.

371

All symbols and archetypes are projections of the formative side of human nature that creates order and assigns meaning. Hence, symbols and symbolic figures are the dominants of every civilization, early or late. They are the cocoon of meaning which humanity spins round itself, and all studies and interpretations of culture are the study and interpretation of archetypes and their symbols.

267

This indivisibility of group, individual, and external world is found wherever psychic contents - contents, that is to say, which our present-day consciousness recognizes as psychic and which it therefore relegates to the world within us - are projected upon the world at large and are experienced as though they were outside ourselves. Contents of this kind are recognized readily enough as projections when they derive from earlier epochs, from alien spheres of culture, or from other people, but it becomes increasingly difficult for us to do so the more closely they approximate to the unconscious conditions of our own time, our own culture, and our own personality.

264

The uroboros come 'before' the stage of the Great Mother, and the Great Mother 'before' the dragon fight; but an absolute correlation in time is impossible because we have to consider the historical relativity of individual nations and cultures. Thus Creto-Mycenaean culture was, for the Greeks, the prehistoric Great Mother period, since in that culture her cult was dominant. Greek mythology is largely the dragon-fight mythology of a consciousness struggling for independence, and this struggle was decisive for the spiritual importance of Greece. But whereas in Greece this development falls roughly between 1500 and 500 B.C., the corresponding process in Egypt took place probably long before 3300.

171

On the other hand, besides the archetypal image of the father, the personal father image also has a significance, though it is conditioned less by his individual person than by the character of the culture and the changing cultural values which he represents. There is a broad resemblance between the mother figures of primitive, classical, medieval, and modern times; they remain embedded in nature. But the father figure changes with the culture he represents.

143

The masculine trend, however, is towards greater co-ordination of spirit, ego, consciousness, and will. Because man discovers his true self in consciousness, and is a stranger to himself in the unconscious, which he must inevitably experience as feminine, the development of masculine culture means development of consciousness.

The Social Virus of Political Correctness

Author: Terence McKenna

Publisher: psychedelicsalon.com (2017)

https://psychedelicsalon.com/podcast-533-the-social-virus-of-political-correctness/

It looks to me like ideology is one of these neonatal behaviors that culture downloads on us. In other words, belief is for kids. It’s a fairy tale. Marxism is no different than belief in the Easter Bunny. Probability theory is no different than a belief in the Easter Bunny. Everybody needs to get a grip on the uncertainty of the intellectual enterprise.\n\nIf modernism is worth anything, it should carry us to a sense of the fragileness of knowing. There are no platonic archetypes. Gödel showed that simple arithmetic is fraught with uncertainty. Things that we thought were so writ in adamantine that they could never be questioned like the second law of thermodynamics turns out to be written in sand - it's just somebody's opinion. It applies locally in some cases, some times. \n\nSo the way to live with a human mind in the world is not to believe things, that's childish, it's undignified. The thing to do is to build models and to call them that. Call it model building, and why? Because the implication is if you exceed your model or if the thing you're studying has dimensions your model can't encompass, throw the model out! You don't round up everybody who's against the model and send them to the wall because God revealed the model - this would be the usual method of acting. No. You have provisional ever-changing relationships to the world. \n\nAnother way of thinking about this is that what ideology tries to do is create closure. There's something in the human mind - we want to finish the crossword puzzle, we want the good guys to win, we want the equinox to happen agasint the same pattern of fixed stars. In other words, we want order - worse than that we want narrative! But this again is childish. The world is not a bedtime story, it is not a narrative, it does not have white hats and black hats. Part of this growing up thing or growing beyond culture or de-neotonizing one's psyche is to accept a lack of closure. \nIt doesn't come to an end. \nIt never makes sense. \nThere is never the moment of resolution.\nWe want it. We want it. We deserve it, but it ain't in the cards. Everything always transmutes itself and opens up new avenues of possibility.

The Genesis Generation

Author: Lorenzo Hagerty

Publisher: self-published (2015)

Ride the Tiger

Author: Julius Evola

Publisher: Inner Traditions International (2003)

137-138

This, then, is the state of affairs: Modern science has led to a prodigious increase of information about phenomena in formerly unexplored or neglected fields, but in so doing it has not brought man any closer to the depths of reality, but has rather distanced and estranged him from them; and what nature 'really' is, according to science, escapes any concrete intuition. From this point of view, the latest science has no advantage over earlier, materialistic science. The atoms of yesteryear and the mechanistic conception of the universe at least allowed one to represent something, in however primitive a fashion; but the entities of the latest mathematical physics serve to represent absolutely nothing. They are simply the stitches of a net that has been fabricated and perfected not for the sake of knowing in a concrete, intuitive, and living sense — the only sense that would matter to an undegenerate humanity — but in order to gain an ever greater power, yet still an external one, over nature, whose depths remain closed to man and as mysterious as ever. Nature's mysteries have simply been covered over, and attention diverted from them by the spectacular successes of technology and industry, where one no longer tries to know the world, but to change it for the purposes of an earthbound humanity — following the program explicitly laid out by Karl Marx. \nI will repeat that it is a fraud to speak of a spiritual value in today's science, just because instead of matter, it talks about energy, or because it sees mass as 'coagulated radiations' or a sort of 'congealed light,' and because it considers spaces of more than three dimensions. None of that has any existence outside the theories of specialists in purely abstract mathematical notions. When these notions are substituted for those of earlier physics, they still change nothing of modern man's effective experience of the world. This substitution of one hypothesis for another does not concern real existence, but only interests minds given to pointless divagations. After it has been said that energy, not matter, exists, that we live not in a Euclidean, three-dimensional space but in a curved space of four or more dimensions, and so forth, things remain as they were; my actual experience has not changed a whit, and the significance of what I see — light, the sun, fire, seas, sky, flowering plants, dying beings — the ultimate significance of every process and phenomenon is no more transparent to me. One cannot begin to speak of transcendence, of a deepened knowledge in spiritual or truly intellectual terms. One can only speak of a quantitative extension of notions about other sectors of the external world, which aside from practical utility has only curiosity value. \nIn every other respect, modern science has made reality more alien and inaccessible to men of today than it ever was in the era of materialism and so-called classical physics. And it is infinitely more alien and inaccessible than it was to men of other civilizations and even to primitive peoples. It is a cliche that the modern scientific vision has desacralized the world, and the world desacralized by scientific knowledge has become one of the existential elements that make up modern man, all the more so to the degree that he is 'civilized.' Ever since he has been subject to compulsory education, his mind has been stuffed with 'positive' scientific notions; he cannot avoid seeing in a soulless light everything that surrounds him, and therefore acts destructively.\n

122-123

It is no wonder that today's man feels a need for physical reintegration, relaxation of nerves, and invigoration of the body away from the environment of large, modern cities. For this reason, natural living, the culture of the body, and even certain types of individual sport may be useful. Things appear otherwise, however, when people start to claim that some kind of spiritual factor is involved; that is, when it is thought that natural surroundings and physical strength make a man feel closer to himself than in the experiences and tensions of civilized life, and above all when it is supposed that physical sensations of well- being and comfort have any profound significance, or anything to do with human integrity considered from a higher point of view. \nApart from that position, which leads to the 'animal ideal' and modern naturalism, I deplore the general confusion of a 'return to origins' with a return to Mother Earth and even to Nature. Although it has often been misapplied, that theological doctrine that holds that a purely natural state for man has never existed is still legitimate; at the beginning he was placed in a supranatural state from which he has now fallen. In fact, for the true type of man, it can never be a question of those origins and that 'mother' wherein the individual cannot differentiate himself from his fellow men, or even from the animals. Every return to nature is a regressive phenomenon, including any protest in the name of instinctual rights, the unconscious, the flesh, life uninhibited by the intellect, and so forth. The man who becomes 'natural' in this way has in reality become denatured.

Collapse Now and Avoid the Rush

Author: John Michael Greer

Publisher: Founders House (2015)

136

To say that there's a curse on industrial society is simply to use an archaic metaphor for a point I've been discussing in these essays since The Archdruid Report began six years ago, which is that the consequences of industrial society's mismanagement of its relations with the planet will not go away just because we don't want to deal with them. That metaphor has a range of relevant features, and one of them is that any effective response to the curse - or, if you will, the predicament of our time - has to begin by taking stock of the ways that each of us, as individuals, contributes by our own attitudes and actions to the mess we're in, and then making appropriate changes. \nAfter six years, I shouldn't even have to say that daydreaming about running off to some conveniently unaffordable eco-homestead in the country doesn't count. Unless you're in a position to do that, and the vast majority of us aren't, that's simply another evasion. What's required instead is the less romantic but far more productive task of adapting in place: figuring out how, living where you live now, you can place much less of a burden on the biosphere, and help other people do the same thing. It probably has to be said that perfection isn't a reasonable expectation here - there's a long learning curve, and our culture and built environment place significant obstacles in the way - but a great deal can be done nonetheless. That can easily lead into activism of various kinds, for those who feel called to do that specific kind of work; it can also lead in plenty of other constructive directions.

67-69

Nobody wants to be reminded that using less, so that our grandchildren would have enough, was the road we didn't take at the end of the Seventies. Still, the road we did take was always destined to be a dead end, and as we move deeper into the first half of the twenty-first century, the end of that road is starting to come into sight. At this point, we're faced with the prospect of using less energy, not because we choose to do so but because the energy that would be needed to do otherwise isn't there any more. That's the problem with living as though there's no tomorrow, of course: tomorrow inevitably shows up anyway. \n This late in the game, our remaining options are starkly limited, and most of the proposals you'll hear these days are simply variations on the theme of chasing business as usual right over the nearest cliff. Whether it's Stewart Brand's nukes, 'Drill Baby Drill,' ethanol or algal biodiesel or some other kind of energy vaporware, the subtext to every widely touted response to our predicament is that we don't need to use less. The same thing's just as true of most of the ideologies that claim to offer a more global response to that predicament; the one common thread that unites the neoprimitivists who claim to long for a return to the hunter-gatherer life, the conspiracy theorists who spend their days in an increasingly frantic orgy of fingerpointing, and the apocalypticists who craft ever more elaborate justifications for the claim that somebody or other will change the world for us, is that each of these ideologies, and plenty others like them, function covertly as justifications to allow believers to keep on living an ordinary American lifestyle right up to the moment that it drops away beneath their feet. \n The one option that doesn't do this is the one next to nobody is willing to talk about, and that's the option of using less. \n Mention that option in public, and inevitably you'll hear a dozen different reasons why it can't help and won't matter and isn't practical anyway. Can it help? Of course it can; in a time when world crude oil production has been bouncing against a hard ceiling for most of a decade and most other energy sources are under growing strain, any decrease in the amount of energy being wasted on nonessentials makes it a little easier to keep essential services up and running. Will it matter? Of course it will; as we move into a future of hard energy constraints, the fast at least a few people get through the learning curve of conservation, appropriate tech, and simply making do with less, the easier it will be for the rest of society to follow their lead and learn from their experience, if only when all the other choices have been foreclosed. Is it practical? Of course it is; the average European gets by comfortably on one third the annual energy budget as the average American, and it's been my experience that most middle class Americans can slash their energy use by a third or more in one year by a relatively simple program of home weatherizing and lifestyle changes. \n I'd like to suggest, in fact, that at this point in the trajectory of industrial civilization, any proposal that doesn't make using less energy a central strategy simply isn't serious. It's hard to think of any dimension of our predicament that can't be bettered, often dramatically, by using less energy, and even harder to think of any project that will yield significant gains as long as Americans cling to a lifestyle that history is about to relegate to the compost bin. I'd also like to suggest that any proposal that does start out with using less energy should not be taken seriously until and unless the people proposing it actually do use less energy themselves, preferably by adopting the measures they urge on others. \n That's how effective movements for social change happen, after all. Individuals start them by making changes in their own lives; as the number of people making those changes grows, networks emerge to share information, resources, and encouragement; the networks become the frame of a subculture, and as momentum builds, the subculture becomes a movement. It's indicative that the two movements that had the most impact on American culture in the second half of the twentieth century - feminism and Christian fundamentalism - both emerged this way, starting with individuals who changed their own lives, while any number of movements that tried to make change from the top down - again the climate change movement is a good example - failed to achieve their ends.

63-64

Consider, as one example out of many, the way that protecting children turned from a reasonable human concern to an obsessive-compulsive fixation. Raised under the frantic surveillance of helicopter moms, forbidden from playing outside or even visiting another child's home except on the basis of a prearranged and parentally approved play date, a generation of American children were held hostage by a galaxy of parental terrors that have only the most distorted relationship to reality, but serve to distract attention from the fact that the lifestyles chose by these same parents were condemning their children to a troubled and dangerous life in a depleted, polluted and impoverished world. \n The irony reached a dizzying intensity as tens of thousands of American parents rushed out to buy SUVs to transport their children to places every previous generation of American children proved perfectly capable of reaching by themselves on foot or on bike. It became the conventional wisdom, during the peak of the SUV craze, that the safety provided to young passengers by these massive rolling fortresses justified their purchase. No one wanted to deal with the fact that it was precisely the lifestyle exemplified by the SUV that was, and remains, the single most pressing threat to children's long-term safety and welfare. \n A great many of the flailings and posturings that have defined American culture from the Eighties to the present, in other words, unfolded from what Jean-Paul Sartre called 'bad faith' - the unspoken awareness, however frantically denied or repressed, that the things that actually mattered were not things anyone was willing to talk about, and that the solutions everyone wanted to discuss were not actually aimed at their putative targets. The lie at the heart of that bad faith was the desperate attempt to avoid facing the implications of the plain and utterly unwelcome fact that there is no way to make a middle class American lifestyle sustainable. \n Let's repeat that, just for the sake of emphasis: there is no way to make a middle class American lifestyle sustainable.

The Bakhtin Reader

Author: Bakhtin, Medvedev, Voloshinov, Pam Morris (Editor)

Publisher: Arnold (2001)

Utterance, as we know, is constructed between two socially organized persons, and in the absence of a real addressee, an addressee is presupposed in the person, so to speak, of a normal representative of the social group to which the speaker belongs. The word is oriented towards an addressee, toward who that addressee might be: a fellow-member or not of the same social group, of higher or lower standing (the addressee's hierarchical status), someone connected with the speaker by close social ties (father, brother, husband, and so on) or not. There can be no such things as an abstract addressee, a man unto himself, so to speak. With such a person, we would indeed have no language in common, literally and figuratively. Even though we sometimes have pretensions to experiencing and saying things urbi et orbi, actually, of course, we envision this 'world at large' through the prism of the concrete social milieu surrounding us. In the majority of cases, we presuppose a certain typical and stabilized social purview toward which the ideological creativity of our own social group and time is oriented, i.e., we assume as our addressee a contemporary of our literature, our science, our moral and legal codes. \nEach person's inner world and thought has its stabilized social audience that comprises the environment in which reasons, motives, values, and so on are fashioned. The more cultured a person, the more closely his inner audience will approximate the normal audience of ideological creativity; but, in any case, specific class and specific era are limits that the ideal of addressee cannot go beyond. \nOrientation of the word toward the addressee has an extremely high significance. In point of fact, word is a two-sided act. It is determined equally by whose word it is and for who it is meant. As word, it is precisely the product of the reciprocal relationship between speaker and listener, addresser and addressee. Each and every word expresses the 'one' in relation to the 'other'. I give myself verbal shape from another's point of view, ultimately, from the point of view of the community to which I belong. A word is a bridge thrown between myself and another. If one end of the bridge depends on me, then the other depends on my addressee. A word is territory shared by both addresser and addressee, by the speaker and his interlocutor... \nDialogue, in the narrow sense of the word, is, of course, only one of the forms - a very important form, to be sure - of verbal interaction. But dialogue can also be understood in a broader sense, meaning not only direct, face-to-face, vocalized verbal communication between persons, but also verbal communication of any type whatsoever. A book, i.e., a verbal performance in print, is also an element of verbal communication. It is something discussable in actual, real-life dialogue, but aside from that, it is calculated for active perception, involving attentive reading and inner responsiveness, and for organized, printed reaction in the various forms devised by the particular sphere of verbal communication in question (book reviews, critical surveys, defining influence on subsequent works, and so on). Moreover a verbal performance of this kind also inevitably orients itself with respect to previous performances in the same sphere, both those by the same author and those by other authors. It inevitably takes its point of departure from some particular state of affairs involving a scientific problem or a literary style. Thus the printed verbal performance engages, as it were, in a ideological colloquy of large scale: it responds to something, objects to something, affirms something, anticipates possible responses and objections, seeks support, and so on. \n*Any utterance*, no matter how weighty and complete in and of itself, is only a movement in the continuous process of verbal communication. But that continuous verbal communication is, in turn, itself only a moment in the continuous, all-inclusive, generative process of a given social collective. An important problem arises in this regard: the study of the connection between concrete verbal interaction and the extraverbal situation - both the immediate situation and, through it, the broader situation. The forms this connection takes are different, and different factors in a situation may, in association with this or that form, take on different meanings (for instance, these connections differ with the different factors of situation in literary or in scientific communication). Verbal communication can never be understood and explained outside of this connection with a concrete situation. Verbal intercourse is inextricably interwoven with communication of other types, all stemming from the common ground of production communication. It goes without saying that word cannot be divorced from this eternally generative, unified process of communication. In its concrete connection with a situation, verbal communication is always accompanied by social acts of a nonverbal character (the performance of labor, the symbolic acts of a ritual, a ceremony, etc.), and is often only an accessory to these acts, merely carrying out an auxiliary role.

51-52

Every ideological sign is not only a reflection, a shadow, of reality, but is also itself a material segment of that very reality. Every phenomenon functioning as an ideological sign has some kind of material embodiment, whether in sound, physical mass, color, movements of the body, or the like. In this sense, the reality of the sign is fully objective and lends itself to a unitary, monistic, objective method of study. A sign is a phenomenon of the external world. Both the sign itself and all the effects it produces (all those actions, reactions and new signs it elicits in the surrounding social milieu) occur in outer experience. \nThis is a point of extreme importance. Yet, elementary and self-evident as it may seem, the study of ideologies has still not drawn all the conclusions that follow from it. \nThe idealistic philosophy of culture and psychologistic cultural studies locate ideology in the consciousness. Ideology, they assert, is a fact of consciousness; the external body of the sign is merely a coating, merely a technical means for the realization of the inner effect, which is understanding. \nIdealism and psychologism alike overlook the fact that understanding itself can come about only within some kind of semiotic material (e.g., inner speech), that sign bears upon sign, that consciousness itself can arise and become a viable fact only in the material embodiment of signs. The understanding of a sign is, after all, an act of reference between the sign apprehended and other, already known signs; in other words, understanding is a response to a sign with signs. And this chain of ideological creativity and understanding, moving from sign to sign and then to a new sign, is perfectly consistent and continuous: from one link of a semiotic nature (hence, also of a material nature) we proceed uninterruptedly to another link of exactly the same nature. And nowhere is there a break in the chain, nowhere does the chain plunge into inner being, nonmaterial in nature and unembodied in signs. \nThis ideological chain stretches from individual consciousness to individual consciousness, connecting them together. Signs emerge, after all, only in the process of interaction between one individual consciousness and another. And the individual consciousness itself is filled with signs. Consciousness becomes consciousness only once it has been filled with ideological (semiotic) content, consequently, only in the process of social interaction... \nSigns can arise only on interindividual territory. It is territory that cannot be called 'natural' in the direct sense of the word: signs do not arise between two members of the species Homo sapiens. It is essential that the two individuals be organized socially, that they compose a group (a social unit); only then can the medium of signs take shape between them. The individual consciousness not only cannot be used to explain anything, but, on the contrary, is itself in need of explanation from the vantage point of the social, ideological medium. \n*The individual consciousness is a social-ideological fact*. Not until this point is recognized with due provision for all the consequences that follow from it will it be possible to construct either an objective psychology of an objective study of ideologies... \nNo cultural sign, once taken in and given meaning, remains in isolation: it becomes part of the unity of the verbally constituted consciousness. It is in the capacity of the consciousness to find verbal access to it. Thus, as it were, spreading ripples of verbal responses and resonances form around each and every ideological sign. Every ideological refraction of existence in process of generation, no matter what the nature of its significant material, is accompanied by ideological refraction in word as an obligatory concomitant phenomenon. \n

46-47

The content and composition of the unofficial levels of behavioral ideology (in Freudian terms, the content and composition of the unconscious) are conditioned by historical time and class to the same degree as are its levels 'under censorship' and its systems of formulated ideology (morality, law, world outlook). For example, the homosexual inclinations of an ancient Hellene of the ruling class produced absolutely no conflicts in his behavioral ideology; they freely emerged into outward speech and even found formulated ideological expression (e.g., Plato's Symposium). \nAll those conflicts with which psychoanalysis deals are characteristic in the highest degree for the European petite bourgeoisie of modern times. Freud's 'censorship' very distinctly reflects the behavioral-ideological point of view of a petit bourgeois, and for that reason a somewhat comical effect is produced when Freudians transfer that point of view the psyche of an ancient Greek or a medieval peasant. The monstrous overestimation of Freudianism's part of the sexual factor is also exceedingly revealing against the background of the present disintegration of the bourgeois family. \nThe wider and deeper the breach between the official and unofficial conscious, the more difficult it becomes for motives of inner speech to turn into outward speech (oral or written or printed, in a circumscribed or broad social milieu) wherein they might acquire formulation, clarity, and rigor. Motives under these conditions begin to fail, to lose their verbal countenance, and little by little really do turn into a 'foreign body' in the psyche. Whole sets of organic manifestations come, in this way, to be excluded from the zone of verbalized behavior and may become asocial. Thereby the sphere of the 'animalian' in man enlarges. \nOf course, not every area of human behavior is subject to so complete a divorce from verbal ideological formulation. After all, neither is it true that every motive in contradiction with the official ideology must degenerate into indistinct inner speech and then die out - it might well engage in a struggle with that official ideology. If such a motive is founded on the economic being of the whole group, if it is not merely the motive of a déclassé loner, then it has a chance for a future and perhaps even a victorious future. There is no reason why such a motive should become asocial and lose contact with communication. Only, at first a motive of this sort will develop within a small social milieu and will depart into the underground - not the psychological underground of repressed complexes, but the salutary political underground. That is exactly how a revolutionary ideology in all spheres of culture comes about.

The Book: On the Taboo Against Knowing Who You Are

Author: Alan Watts

Publisher: kindle import (0)

It seems almost as if to be is to quarrel, or at least to differ, to be in contrast with something else. If so, whoever does not put up a fight has no identity; whoever is not selfish has no self. Nothing unites a community so much as common cause against an external enemy, yet, in the same moment, that enemy becomes the essential support of social unity. Therefore larger societies require larger enemies, bringing us in due course to the perilous point of our present situation, where the world is virtually divided into two huge camps. But if high officers on both sides have any intelligence at all, they make a secret agreement to contain the conflict: to call each other the worst names, but to refrain from dropping bombs. Or, if they insist that there must be some fighting to keep armies in trim, they restrict it to local conflicts in 'unimportant' countries. Voltaire should have said that if the Devil did not exist, it would be necessary to invent him. Nevertheless, the more it becomes clear that to be is to quarrel and to pursue self-interest, the more you are compelled to recognize your need for enemies to support you. In the same way, the more resolutely you plumb the question 'Who or what am I?'—the more unavoidable is the realization that you are nothing at all apart from everything else. Yet again, the more you strive for some kind of perfection or mastery—in morals, in art or in spirituality—the more you see that you are playing a rarified and lofty form of the old ego-game, and that your attainment of any height is apparent to yourself and to others only by contrast with someone else's depth or failure. This understanding is at first paralyzing. You are in a trap—in the worst of all double-binds—seeing that any direction you may take will imply, and so evoke, its opposite. Decide to be a Christ, and there will be a Judas to betray you and a mob to crucify you. Decide to be a devil, and men will unite against you in the closest brotherly love. Your first reaction may be simply, 'To hell with it!' The only course may seem to be to forget the whole effort and become absorbed in trivialities, or to check out of the game by suicide or psychosis, and spend the rest of your days blabbering in an asylum. But there is another possibility. Instead of checking out, let us ask what the trap means. What is implied in finding yourself paralyzed, unable to escape from a game in which all the rules are double-binds and all moves self-defeating? Surely this is a deep and intense experience of the same double-bind that was placed upon you in infancy, when the community told you that you must be free, responsible, and loving, and when you were helplessly defined as an independent agent. The sense of paralysis is therefore the dawning realization that this is nonsense and that your independent ego is a fiction. It simply isn't there, either to do anything or to be pushed around by external forces, to change things or to submit to change. The sense of 'I,' which should have been identified with the whole universe of your experience, was instead cut off and isolated as a detached observer of that universe. In the preceding chapter we saw that this unity of organism and environment is a physical fact. But when you know for sure that your separate ego is a fiction, you actually feel yourself as the whole process and pattern of life. Experience and experiencer become one experiencing, known and knower one knowing. Each organism experiences this from a different standpoint and in a different way, for each organism is the universe experiencing itself in endless variety. One need not, then, fall into the trap which this experience holds for believers in an external, all-powerful God—the temptation to feel 'I am God' in that sense, and to expect to be worshipped and obeyed by all other organisms. Remember, above all, that an experience of this kind cannot be forced or made to happen by any act of your fictitious 'will,' except insofar as repeated efforts to be one-up on the universe may eventually reveal their futility. Don't try to get rid of the ego-sensation. Take it, so long as it lasts, as a feature or play of the total process—like a cloud or wave, or like feeling warm or cold, or anything else that happens of itself. Getting rid of one's ego is the last resort of invincible egoism! It simply confirms and strengthens the reality of the feeling. But when this feeling of separateness is approached and accepted like any other sensation, it evaporates like the mirage that it is. This is why I am not overly enthusiastic about the various 'spiritual exercises' in meditation or yoga which some consider essential for release from the ego. For when practiced in order to 'get' some kind of spiritual illumination or awakening, they strengthen the fallacy that the ego can toss itself away by a tug at its own bootstraps. But there is nothing wrong with meditating just to meditate, in the same way that you listen to music just for the music. If you go to concerts to 'get culture' or to improve your mind, you will sit there as deaf as a doorpost. If, then, you ask me how to get beyond the ego-feeling, I shall ask you why you want to get there. If you give me the honest answer, which is that your ego will feel better in the 'higher spiritual status' of self-transcendence, you will thus realize that you—as ego—are a fake. You will feel like an onion: skin after skin, subterfuge after subterfuge, is pulled off to find no kernel at the center. Which is the whole point: to find out that the ego is indeed a fake—a wall of defense around a wall of defense ... around nothing. You can't even want to get rid of it, nor yet want to want to. Understanding this, you will see that the ego is exactly what it pretends it isn't. Far from being the free center of personality, it is an automatic mechanism implanted since childhood by social authority, with—perhaps—a touch of heredity thrown in. This may give you the temporary feeling of being a zombie or a puppet dancing irresponsibly on strings that lead away to unknown forces. At this point, the ego may reassert itself with the insidious 'I-can't-help-myself' play in which the ego splits itself in two and pretends that it is its own victim. 'See, I'm only a bundle of conditioned reflexes, so you mustn't get angry with me for acting just as I feel.' (To which the answer could be, 'Well, we're just zombies too, so you shouldn't complain if we get angry.') But who is it that mustn't get angry or shouldn't complain, as if there were still some choice in the matter? The ego is still surviving as the 'I' which must passively endure the automatic behavior of 'myself' and others—again, as if there were some choice which the witnessing self can make between putting up with things and attacking them violently. What has happened is that the frustrated ego has withdrawn into its last stronghold of independence, retaining its identity as a mere watcher, or sufferer, of all that goes on. Here it pities itself or consoles itself as a puppet of fate. But if this is seen as yet another subterfuge, we are close to the final showdown. A line of separation is now drawn between everything that happens to me, including my own feelings, on the one side, and on the other, I myself as the conscious witness. Isn't it easy to see that this line is imaginary, and that it, and the witness behind it, are the same old faking process automatically learned in childhood? The same old cleft between the knower and the known? The same old split between the organism/environment and the organism's feedback, or self-conscious mechanism? If, then, there is no choice in what happens to me, on one side of the line, there is equally no choice on the other, on the witnessing side, as to whether I should accept what happens or reject it. I accept, I reject, I witness just as automatically as things happen or as my emotions reflect my physiological chemistry. Yet in this moment when one seems about to become a really total zombie, the whole thing blows up. For there is not fate unless there is someone or something to be fated. There is no trap without someone to be caught. There is, indeed, no compulsion unless there is also freedom of choice, for the sensation of behaving involuntarily is known only by contrast with that of behaving voluntarily. Thus when the line between myself and what happens to me is dissolved and there is no stronghold left for an ego even as a passive witness, I find myself not in a world but as a world which is neither compulsive nor capricious. What happens is neither automatic nor arbitrary: it just happens, and all happenings are mutually interdependent in a way that seems unbelievably harmonious.

When this new sensation of self arises, it is at once exhilarating and a little disconcerting. It is like the moment when you first got the knack of swimming or riding a bicycle. There is the feeling that you are not doing it yourself, but that it is somehow happening on its own, and you wonder whether you will lose it—as indeed you may if you try forcibly to hold on to it. In immediate contrast to the old feeling, there is indeed a certain passivity to the sensation, as if you were a leaf blown along by the wind, until you realize that you are both the leaf and the wind. The world outside your skin is just as much you as the world inside: they move together inseparably, and at first you feel a little out of control because the world outside is so much vaster than the world inside. Yet you soon discover that you are able to go ahead with ordinary activities—to work and make decisions as ever, though somehow this is less of a drag. Your body is no longer a corpse which the ego has to animate and lug around. There is a feeling of the ground holding you up, and of hills lifting you when you climb them. Air breathes itself in and out of your lungs, and instead,of looking and listening, light and sound come to you on their own. Eyes see and ears hear as wind blows and water flows. All space becomes your mind. Time carries you along like a river, but never flows out of the present: the more it goes, the more it stays, and you no longer have to fight or kill it. You do not ask what is the value, or what is the use, of this feeling. Of what use is the universe? What is the practical application of a million galaxies? Yet just because it has no use, it has a use—which may sound like a paradox, but is not. What, for instance, is the use of playing music? If you play to make money, to outdo some other artist, to be a person of culture, or to improve your mind, you are not really playing—for your mind is not on the music. You don't swing. When you come to think of it, playing or listening to music is a pure luxury, an addiction, a waste of valuable time and money for nothing more than making elaborate patterns of sound. Yet what would we think of a society which had no place for music, which did not allow for dancing, or for any activity not directly involved with the practical problems of survival? Obviously, such a society would be surviving to no purpose— unless it could somehow make a delight out of the 'essential tasks' of farming, building, soldiering, manufacturing, or cooking. But in that moment the goal of survival is forgotten. The tasks are being done for their own sake, whereupon farms begin to look like gardens, sensible living-boxes sprout interesting roofs and mysterious ornaments, arms are engraved with curious patterns, carpenters take time to 'finish' their work, and cooks become gourmets.

Now it is symptomatic of our rusty-beer-can type of sanity that our culture produces very few magical objects. Jewelry is slick and uninteresting. Architecture is almost totally bereft of exuberance, obsessed with erecting glass boxes. Children's books are written by serious ladies with three names and no imagination, and as for comics, have you ever looked at the furniture in Dagwood's home? The potentially magical ceremonies of the Catholic Church are either gabbled away at top speed, or rationalized with the aid of a commentator. Drama or ritual in everyday behavior is considered affectation and bad form, and manners have become indistinguishable from manerisms—where they exist at all. We produce nothing comparable to the great Oriental carpets, Persian glass, tiles, and illuminated books, Arabian leatherwork, Spanish marquetry, Hindu textiles, Chinese porcelain and embroidery, Japanese lacquer and brocade, French tapestries, or Inca jewelry. (Though, incidentally, there are certain rather small electronic devices that come unwittingly close to fine jewels.) The reason is not just that we are too much in a hurry and have no sense of the present; not just that we cannot afford the type of labor that such things would now involve, nor just that we prefer money to materials. The reason is that we have scrubbed the world clean of magic. We have lost even the vision of paradise, so that our artists and craftsmen can no longer discern its forms. This is the price that must be paid for attempting to control the world from the standpoint of an 'I' for whom everything that can be experienced is a foreign object and a nothing-but.

I live close to a harbor packed with sailing-boats and luxurious cruisers which are seldom used, because seamanship is a difficult though rewarding art which their owners have no time to practice. They bought the boats either as status symbols or as toys, but on discovering that they were not toys (as advertised) they lost interest. The same is true of the entire and astounding abundance of pleasure-goods that we buy. Foodstuffs are prolific, but few know how to cook. Building materials abound in both quantity and variety, yet most homes look as if they had been made by someone who had heard of a house but never seen one. Silks, linens, wools, and cottons are available in colors and patterns galore, and yet most men dress like divinity students or undertakers, while women are slaves to the fashion game with its basic rule, 'I have conformed sooner than you.' The market for artists and sculptors has thrived as never before in history, but the paintings look as if they had been made with excrement or scraps from billboards, and the sculptures like mangled typewriters or charred lumber from a burned-down outhouse. (2) We have untold stacks of recorded music from every age and culture, and the most superb means of playing it. But who actually listens? Maybe a few pot-smokers. This is perhaps a Henry Millerish exaggeration. Nevertheless, it strikes me more and more that America's reputation for materialism is unfounded—that is, if a materialist is a person who thoroughly enjoys the physical world and loves material things. In this sense, we are superb materialists when it comes to the construction of jet aircraft, but when we decorate the inside of these magnificent monsters for the comfort of passengers it is nothing but frippery. High-heeled, narrow-hipped, doll-type girls serving imitation, warmed-over meals. For our pleasures are not material pleasures but symbols of pleasure— attractively packaged but inferior in content.

But the underlying problem of cybernetics, which makes it an endless success/failure, is to control the process of control itself. Power is not necessarily wisdom. I may have virtual omnipotence in the government of my body and my physical environment, but how am I to control myself so as to avoid folly and error in its use? Geneticists and neurologists may come to the point of being able to produce any type of human character to order, but how will they be able to know what types of character will be needed? The situation of a pioneer culture calls for tough and aggressive individualists, whereas urban-industrial culture requires sociable and cooperative team-workers. As social change increases in speed, how are geneticists to foresee the adaptations of taste, temperament, and motivation that will be necessary twenty or thirty years ahead? Furthermore, every act of interference with the course of nature changes it in unpredictable ways. A human organism which has absorbed antibiotics is not quite the same kind of organism that it was before, because the behavior of its microorganisms has been significantly altered. The more one interferes, the more one must analyze an ever-growing volume of detailed information about the results of interference on a world whose infinite details are inextricably interwoven.

It seems that we notice through a double process in which the first factor is a choice of what is interesting or important. The second factor, working simultaneously with the first, is that we need a notation for almost anything that can be noticed. Notation is a system of symbols— words, numbers, signs, simple images (like squares and triangles), musical notes, letters, ideographs (as in Chinese), and scales for dividing and distinguishing variations of color or of tones. Such symbols enable us to classify our bits of perception. They are the labels on the pigeonholes into which memory sorts them, but it is most difficult to notice any bit for which there is no label. Eskimos have five words for different kinds of snow, because they live with it and it is important to them. But the Aztec language has but one word for snow, rain, and hail. What governs what we choose to notice? The first (which we shall have to qualify later) is whatever seems advantageous or disadvantageous for our survival, our social status, and the security of our egos. The second, again working simultaneously with the first, is the pattern and the logic of all the notation symbols which we have learned from others, from our society and our culture. It is hard indeed to notice anything for which the languages available to us (whether verbal, mathematical, or musical) have no description.

I believe,' said Tertullian of Christianity, 'because it is absurd.' People who think for themselves do not accept ideas on this kind of authority. They don't feel commanded to believe in miracles or strange doctrines as Abraham felt commanded by God to sacrifice his son Isaac. As T. George Harris put it: The social hierarchies of the past, where some boss above you always punished any error, conditioned men to feel a chain of harsh authority reaching all the way 'up there.' We don't feel this bond in today's egalitarian freedom. We don't even have, since Dr. Spock, many Jehovah-like fathers in the human family. So the average unconscious no longer learns to seek forgiveness from a wrathful God above. But, he continues— Our generation knows a cold hell, solitary confinement in this life, without a God to damn or save it. Until man figures out the trap and hunts... 'the Ultimate Ground of Being,' he has no reason at all for his existence. Empty, finite, he knows only that he will soon die. Since this life has no meaning, and he sees no future life, he is not really a person but a victim of self-extinction. (2) 'The Ultimate Ground of Being' is Paul Tillich's decontaminated term for 'God' and would also do for 'the Self of the world' as I put it in my story for children. But the secret which my story slips over to the child is that the Ultimate Ground of Being is you. Not, of course, the everyday you which the Ground is assuming, or 'pretending' to be, but that inmost Self which escapes inspection because it's always the inspector. This, then, is the taboo of taboos: you're IT! Yet in our culture this is the touchstone of insanity, the blackest of blasphemies, and the wildest of delusions. This, we believe, is the ultimate in megalomania—an inflation of the ego to complete absurdity.

The Society of the Spectacle

Author: Guy Debord

Publisher: kindle import (0)

Tourism—human circulation packaged for consumption, a by-product of the circulation of commodities—is the opportunity to go and see what has been banalized. The economic organization of travel to different places already guarantees their equivalence. The modernization that has eliminated the time involved in travel has simultaneously eliminated any real space from it.

The spectacular consumption that preserves past culture in congealed form, including coopted rehashes of its negative manifestations, gives overt expression in its cultural sector to what it implicitly is in its totality: the communication of the incommunicable. The most extreme destruction of language can be officially welcomed as a positive development because it amounts to yet one more way of flaunting one’s acceptance of a status quo where all communication has been smugly declared absent. The critical truth of this destruction—the real life of modern poetry and art—is obviously concealed, since the spectacle, whose function is to use culture to bury all historical memory, applies its own essential strategy in its promotion of modernistic pseudoinnovations. Thus a school of neoliterature that baldly admits that it does nothing but contemplate the written word for its own sake can pass itself off as something new. Meanwhile, alongside the simple claim that the death of communication has a sufficient beauty of its own, the most modern tendency of spectacular culture—which is also the one most closely linked to the repressive practice of the general organization of society—seeks by means of “collective projects” to construct complex neoartistic environments out of decomposed elements, as can be seen in urbanism’s attempts to incorporate scraps of art or hybrid aesthetico-technical forms. This is an expression, in the domain of spectacular pseudoculture, of advanced capitalism’s general project of remolding the fragmented worker into a “socially integrated personality,” a tendency that has been described by recent American sociologists (Riesman, Whyte, etc.). In all these areas the goal remains the same: to restructure society without community.

How Our Lives Become Stories: Making Selves

Author: Paul John Eakin

Publisher: Cornell University Press (1999)

161-163

Jeffery H. Reiman argues that privacy is 'a precondition of personhood,' 'a social ritual by means of which an individual's moral title to his existence is conferred' (310). Moreover, theorists of privacy seem to agree that space or social distance is a precondition of privacy. If we accept this hypotheses, ethical problems will arise in life writing when space is transgressed, when privacy is abridged, with the result that the integrity of the person is breached or violated. I investigate this link between privacy and personhood first in the philosophical and juridical literature and then in various kinds of life writing. \r\n\r\nThe American press seized upon the death of the late Jacqueline Kennedy Onassis in 1994 to mourn the passing of an ideal of privacy that this beloved public figure had, paradoxically, come to represent. No one needs reminding that we live in an age of intrusiveness, where each innovation in communications technology seems to create some new threat to the possibility of being left alone: we read daily about eavesdropping on the eaveless virtual space of cellular phones, about call screening, caller identification, and scrambling devices. It is surely a sign on the times that access is newly empowered as a transitive verb. The hunger of the public for the private lives of the rich and famous has spawned a breed of professional privacy-busters - gossip columnists and paparazzi - and Onassis became the chosen prey of self-styled paparazzo Ronald E. Galella. Photographer Galella's single-minded pursuit of Onassis resulted in more than a decade of litigation, culminating in a Federal Superior Court judgement in 1982 that upheld Onassis's 'constitutional right of privacy' (Galella 1106)... \r\n\r\n The legal history of the right to privacy invoked in this case dates from the publication in 1890 of a celebrated article by Samuel D. Warren and Louis D. Brandeis titled, precisely, 'The Right to Privacy.' The article was occasioned by Warren's exasperation with intrusive coverage of his family's social life by the popular press of the period; revolutions in printing technology and photography exposed anyone deemed to be a celebrity - the Warrens were socially prominent Bostonians - to the gaze of a mass-circulation audience. Brandeis and Warren argued for 'a general right to privacy for thoughts, emotions and sensations...whether expressed in writing, or in conduct, in conversation, in attitudes, or in facial expression' (82), a right so comprehensive and fundamental, in fact, that we might call it the right to personhood. Their own formulation, however, as we shall see, has proved peculiarly memorable, 'the right to an inviolate personality' (85). \r\n\r\nThe subsequent legal history of privacy is rich and complex, turning especially on challenges to Brandeis and Warren's positing of a single, all-embracing right. William Prosser, for example, reviewing seventy years of cases in 1960, found that 'the law of privacy comprises four distinct kinds of invasion of four different interests of the plaintiff.' I quote his description of these four torts to suggest something of the complex of issues with which the right to privacy has been associated in the law: \r\n\r\n1. Intrusion upon the plaintiff's seclusion or solitude, or into his private affairs. \r\n2. Public disclosure of embarrassing private facts about the plaintiff. \r\n3. Publicity which places the plaintiff in a false light in the public eye. \r\n4. Appropriation, for the defendant's advantage, of the plaintiff's name or likeness. (107) \r\n\r\nCountering the apparent reductiveness of Prosser's four-part analysis, however, is Edward J. Bloustein's 'Privacy as an Aspect of Human Dignity: An Answer to Dean Prosser' (1964), a defense of the distinctiveness of the right to privacy claimed by Brandeis and Warren. Bloustein discerns in all of the manifold transgressions against the right to privacy 'an interference with individuality, an interference with the right of the individual to do what he will.' His portrait of the person deprived of privacy, moreover, is chilling: 'Such a being, although sentient, is fungible; he is not an individual' (188). \r\n\r\n*Galella*: Galella v. Onassis. 533 F.Supp.1076 (1982)

157

In 'The Shameless World of Phil, Sally and Oprah,' Vicki Abt and Mel Seesholtz argue that 'television is rewriting our cultural scripts' (172), undermining the traditional foundations of moral behavior in both the 'guests' and the viewing audience. 'The talk show ideology' trains those who confess to see themselves as ''victims' rather than possibly...irresponsible, weak people,' with the result that 'traditional boundaries between very private matters and public discussions are continuously breached' (178). For Abt and Seesholtz, the talk show confessional is socially, because morally, dangerous: 'The split between the televised action and the concomitant social effects in real life situations must be eroding our collective ability to make causal connections between actions and consequences' (187-188).

140

In speaking of amnesia and autism as pathologies, I want to get at the psychological rather than the neurological dimension of these phenomena, the strange absence or loss of affect in such individuals that in case after case makes so deep an impression on the clinicians who study them. This sense of something missing, an inner chill or deadness, seems to be associated with a 'dysnarrativia' that bespeaks a damaged identity. Who can say for sure, however, that the identities in question are truly damaged? It is the fact that those who observe such individuals should think so that interests me, suggesting that we live in a culture in which narrative functions as the signature of the real, of the normal. (I should add that, given the opportunity for first-hand observation, I suspect that I would agree that identity has been damanged in these cases.) In a remarkable essay that I keep going back to, 'The Value of Narrativity in the Representation of Reality,' Hayden White makes this point in connection with history, whereas I want to apply it here in connection with identity. Social accountability requires identity narrative; in The Woman Warrior, Maxine Hong Kingston gives a nice rendering of a child's perception of this requirement: 'I thought talking and not talking made the difference between sanity and insanity. Insane people were the ones who couldn't explain themselves' (216).

127

It may well be the case that the narrative model of identity that forms the bedrock of interpersonal relations in human communities is more like a piece of necessary cultural equipment than an ultimate psychological reality, something we need in order to get on with the business of living as we have been socialized to understand it. That is, there might be a sense in which the subjectivity of the ordinary individual, stripped of the cultural overlay of linguistic and narrative socialization, might not be so different from that of the autistic, but such a possibility is difficult to imagine precisely because it lies beyond the ground of our linguistically, narratively constituted knowing.

[Mary Gordon] was the daughter of a doting father who treated her to lavish displays of affection. So central is the father's love to he child's sense of her own identity that his early death when she is seven creates a profound sense of lack, of want, that Gordon in her forties - successful novelist, happily married, with a child of her own - is still trying to fill. [Paul] Auster could be speaking for Gordon when he observes, wisely, 'You do not stop hungering for your father's love, even after you are grown up' (19)^1. Now, in midlife, however, when Gordon sets out to recover her father and his story, she discovers that she wasn't the central figure in his life. Archival research in Washington, in Providence, and in Lorain, Ohio, turns in a painful process of disconfirmation in which everything she thought she knew about her father turns out to have been a lie: reinventing himself (like Fitzgerald's Jay Gatsby), David Gordon had edited his siblings, his working-class childhood, and an earlier marriage out of his story, passing himself off as a Harvard graduate, who had converted later on to Catholicism. The records disclose an unattractive stranger, a disreputable man-on-the-make, an Eastern European Jew who wrote for pornographic magazines in which he indulged in anti-Semetic jokes. Struggling to reconcile the idealized image of childhood memory with the stubborn truth of the biographical record, Gordon even attempts briefly to assume her father's identity in order to understand it, conjuring up the immigrant Jewish child's oppressive sense of being burdened with the 'wrong' identity to succeed in the American culture of his day. \r\n \r\nThe turning point in her quest comes when she concludes that 'David Gordon is a man I cannot know.' Refusing to be merely an episode in his story, she appropriates him for her own: 'The man I know is a man I gave birth to. His name is not David. ...It is My Father' (194).² Her act of possession is as total as she can make it. Not only does she 'give birth to' her father in this narrative, but she literally revises his death as well: in the final section of The Shadow Man Gordon has her father's body exhumed from its place in her mother's family's plot and reburied in Calvary, a cemetery of her own choosing. This is certainly extravagant stuff, as Gordon is certainly aware. ...Gordon and Auster conclude that the story of the proximate other is ultimately unknowable. For Gordon, moreover, it proves to be a story she would prefer not to know, for it can't be integrated into her own identity narrative.\r\n \r\n \r\n¹ /publication/70 \r\n² /publication/71

Models of identity are centrally implicated in the way we live and write about our lives. As Paul Smith puts it, 'None of us lives without reference to an imaginative singularity which we call our self' (6).¹ ... In forming our sustaining sense of self, we draw on models of identity provided by the cultures we inhabit. Some of these models are life enhancing, some not. \r\n\r\n¹ /publication/66

40-41

Initially, Murphy's identity troubles, like Sack's, are caused by a loss of proprioception; in losing full use of his legs, he writes, 'I had also lost a part of my self. It was not just that people acted differently toward me, which they did, but rather that I felt differently toward myself' (85). But people did act differently toward Murphy once he became confined to a wheelchair, and in the remarkable middle section of the book, 'Body, Self, and Society,' the anthropologist delineates the 'liminal,' devalued status of the disabled in contemporary American culture. Like Grealy, he joins the company of 'damaged' selves for whom there is no conceptual place in the culture of the normal. Citing the anthropologists Mary Douglas, Claude Levi-Strauss, and Victor Turner, who have developed theories about the 'deviant' individual, Murphy argues that the disabled, who 'gross out ordinary folks' (132), are compromised in their status not only as gendered individuals but even as human beings. They belong to the category of the category-less.

The autobiography of [Lucy] Grealy's face comes to an end when she finally abandons the old body plot that structures the narrative, 'the framework of when my face gets fixed, then I'll start living (221): 'As a child I had expected my liberation to come from getting a new face to put on, but now I saw it came from shedding something, shedding my image.' Grealy recognizes that she had allowed herself to be more deeply scarred by culturally imposed shame than she ever had been by the original cancer. Surgery can never make her look like herself, while society urges that 'we can most be ourselves by acting and looking like someone else, only to leave our original faces behind to turn into ghosts' (222).

In contrast to the unmediated, direct perception of the ecological and interpersonal selves, the reflexiveness that distinguishes Neisser's extended, private, and conceptual selves is much like the 'consciousness of consciousness' that distinguishes Edelman's higher consciousness from primary consciousness. Following the acquisition of language and the entry into symbol-making activity that accompanies it, the child now engages in the 'self-representations' that these modes of selfhood predicate. Development of these selves is normally shaped and fostered in a concerted way at home and school by the adults of the child's immediate culture. These are the selves familiar to traditional autobiographers, who relate the story of the extended and private selves by drawing on their culture's store of conceptual selves.

Landscape for a Good Woman: A Story of Two Lives

Author: Carolyn Kay Steedman

Publisher: Rutgers University Press (1987)

The RICH Economy

Author: Robert Anton Wilson

Publisher: Ronin Publishing, Inc (1980)

If there is one proposition which currently wins the assent of nearly everybody, it is that we need more jobs. 'A cure for unemployment' is promised, or earnestly sought, by every Heavy Thinker from Jimmy Carter to the Communist Party USA, from Ronald Reagan to the head of the economics department at the local university, from the Birchers to the New Left. \r\n \r\nI would like to challenge that idea. I don't think there is, or ever again can be, a cure for unemployment. I propose that unemployment is not a disease, but the natural, healthy functioning of an advanced technological society. \r\n \r\nThe inevitable direction of any technology, and of any rational species such as Homo sap., is toward what Buckminster Fuller calls ephemeralization, or doing-more-with-less. For instance, a modern computer does more (handles more bits of information) with less hardware than the proto-computers of the late '40's and '50's. One worker with a modern teletype machine does more in an hour than a thousand medieval monks painstakingly copying scrolls for a century. Atomic fission does more with a cubic centimeter of matter than all the engineers of the 19th Century could do with a million tons, and fusion does even more. \r\n \r\n*Unemployment is not a disease; so it has no 'cure.'* \r\n \r\nThis tendency toward ephemeralization or doing more-with-less is based on two principal factors, viz: \r\n \r\nThe increment-of-association, a term coined by engineer C.H. Douglas, a meaning simply that when we combine our efforts we can do more than the sum of what each of us could do separately. Five people acting synergetically together can lift a small modern car, but if each of the five tries separately, the car will not budge. As society evolved from tiny bands, to larger tribes, to federations of tribes, to city-states, to nations, to multinational alliances, the increment-of-association increased exponentially. A stone-age hunting band could not build the Parthenon; a Renaissance city-state could not put Neil Armstrong on the Moon. When the increment-of-association increases, through larger social units, doing-more-with-less becomes increasingly possible. \r\n\r\nKnowledge itself is inherently self-augmenting. Every discovery 'suggests' further discoveries; every innovation provokes further innovations. This can be seen concretely, in the records of the U.S. Patent Office, where you will find more patents granted every year than were granted the year before, in a rising curve that seems to be headed toward infinity. If Inventor A can make a Whatsit out of 20 moving parts, Inventor B will come along and build a Whatsit out of 10 moving parts. If the technology of 1900 can get 100 ergs out of a Whatchamacallum, the technology of 1950 can get 1,000 ergs. Again, the tendency is always toward doing-more-with-less. \r\n \r\nUnemployment is directly caused by this technological capacity to do more-with-less. Thousands of monks were technologically unemployed by Gutenberg. Thousands of blacksmiths were technologically unemployed by Ford's Model T. Each device that does-more-with-less makes human labor that much less necessary. \r\n \r\nAristotle said that slavery could only be abolished when machines were built that could operate themselves. Working for wages, the modern equivalent of slavery -- very accurately called 'wage slavery' by social critics -- is in the process of being abolished by just such self-programming machines. In fact, Norbert Wiener, one of the creators of cybernetics, foresaw this as early as 1947 and warned that we would have massive unemployment once the computer revolution really got moving. \r\n \r\nIt is arguable, and I for one would argue, that the only reason Wiener's prediction has not totally been realized yet -- although we do have ever-increasing unemployment -- is that big unions, the corporations, and government have all tacitly agreed to slow down the pace of cybernation, to drag their feet and run the economy with the brakes on. This is because they all, still, regard unemployment as a 'disease' and cannot imagine a 'cure' for the nearly total unemployment that full cybernation will create. \r\n \r\nSuppose, for a moment, we challenge this Calvinistic mind-set. Let us regard wage-work -- as most people do, in fact, regard it -- as a curse, a drag, a nuisance, a barrier that stands between us and what we really want to do. In that case, your job is the disease, and unemployment is the cure. \r\n \r\n'But without working for wages we'll all starve to death!?! Won't we?' \r\n \r\nNot at all. Many farseeing social thinkers have suggested intelligent and plausible plans for adapting to a society of rising unemployment. Here are some examples. \r\n \r\nThe National Dividend. This was invented by engineer C. H. Douglas and has been revived with some modifications by poet Ezra Pound and designer Buckminster Fuller. The basic idea (although Douglas, Pound, and Fuller differ on the details) is that every citizen should be declared a shareholder in the nation, and should receive dividends on the Gross National Product for the year. Estimates differ as to how much this would be for each citizen, but at the current level of the GNP it is conservative to say that a share would be worth several times as much, per year, as a welfare recipient receives -- at least five times more. Critics complain that this would be inflationary. Supporters of the National Dividend reply that it would only be inflationary if the dividends distributed were more than the GNP; and they are proposing only to issue dividends equal to the GNP. \r\n\r\nThe Guaranteed Annual Income. This has been urged by economist Robert Theobald and others. The government would simply establish an income level above the poverty line and guarantee that no citizen would receive less; if your wages fall below that level, or you have no wages, the government makes up the difference. This plan would definitely cost the government less than the present welfare system, with all its bureaucratic red tape and redundancy: a point worth considering for those conservatives who are always complaining about the high cost of welfare. It would also spare the recipients the humiliation, degradation and dehumanization built into the present welfare system: a point for liberals to consider. A system that is less expensive than welfare and also less debasing to the poor, it seems to me, should not be objectionable to anybody but hardcore sadists. \r\n \r\nThe Negative Income Tax. This was first devised by Nobel economist Milton Friedman and is a less radical variation on the above ideas. The Negative Income Tax would establish a minimum income for every citizen; anyone whose income fell below that level would receive the amount necessary to bring them up to that standard. Friedman, who is sometimes called a conservative but prefers to title himself a libertarian, points out that this would cost 'the government' (i.e. the taxpayers) less than the present welfare system, like Theobald's Guaranteed Annual Income. It would also dispense with the last tinge of humiliation associated with government 'charity,' since when you cashed a check from IRS nobody (not even your banker) would know if it was supplementary income due to poverty or a refund due to overpayment of last year's taxes. \r\n \r\nThe RICH Economy. This was devised by inventor L. Wayne Benner (co-author with Timothy Leary of Terra II) in collaboration with the present author. It's a four-stage program to retool society for the cybernetic and space-age future we are rapidly entering. RICH means Rising Income through Cybernetic Homeostasis.\r\n \r\n*Stage I* is to recognize that cybernation and massive unemployment are inevitable and to encourage them. This can be done by offering a $100,000 reward to any worker who can design a machine that will replace him or her, and all others doing the same work. In other words, instead of being dragged into the cybernetic age kicking and screaming, we should charge ahead bravely, regarding the Toilless Society as the Utopian goal humanity has always sought. \r\n \r\n*Stage II* is to establish either the Negative Income Tax or the Guaranteed Annual Income, so that the massive unemployment caused by Stage I will not throw hordes of people into the degradation of the present welfare system.\r\n \r\n*Stage III* is to gradually, experimentally, raise the Guaranteed Annual Income to the level of the National Dividend suggested by Douglas, Bucky Fuller, and Ezra Pound, which would give every citizen the approximate living standard of the comfortable middle class. The reason for doing this gradually is to pacify those conservative economists who claim that the National Dividend is 'inflationary' or would be practically wrecking the banking business by lowering the interest rate to near-zero. It is our claim that this would not happen as long as the total dividends distributed to the populace equaled the Gross National Product. but since this is a revolutionary and controversial idea, it would be prudent, we allow, to approach it in slow steps, raising the minimum income perhaps 5 per cent per year for the first ten years. And, after the massive cybernation caused by Stage I has produced a glut of consumer goods, experimentally raise it further and faster toward the level of a true National Dividend. \r\n \r\n*Stage IV* is a massive investment in adult education, for two reasons.\r\n\r\nPeople can spend only so much time fucking, smoking dope, and watching TV; after a while they get bored. This is the main psychological objection to the workless society, and the answer to it is to educate people for functions more cerebral than fucking, smoking dope, watching TV, or the idiot jobs most are currently toiling at. \r\n \r\nThere are vast challenges and opportunities confronting us in the next three or four decades, of which the most notable are those highlighted in Tim Leary's SMI2LE slogan -- Space Migration, Intelligence Increase, Life Extension. Humanity is about to enter an entirely new evolutionary relationship to space, time, and consciousness. We will no longer be limited to one planet, to a brief, less-than-a-century lifespan, and to the stereotyped and robotic mental processes by which most people currently govern their lives. Everybody deserves the chance, if they want it, to participate in the evolutionary leap to what Leary calls 'more space, more time, and more intelligence to enjoy space and time.'\r\n \r\nWhat I am proposing, in brief, is that the Work Ethic (find a Master to employ you for wages, or live in squalid poverty) is obsolete. A Work Esthetic will have to arise to replace this old Stone Age syndrome of the slave, the peasant, the serf, the prole, the wage-worker -- the human labor-machine who is not fully a person but, as Marx said, ' a tool, an automaton.' Delivered from the role of things and robots, people will learn to become fully developed persons, in the sense of the Human Potential movement. They will not seek work out of economic necessity, but out of psychological necessity -- as an outlet for their creative potential.\r\n \r\n ('Creative potential' is not a panchreston. It refers to the inborn drive to play, to tinker, to explore, and to experiment, shown by every child before his or her mental processes are stunted by authoritarian education and operant-conditioned wage-robotry.)\r\n \r\nAs Bucky Fuller says, the first thought of people, once they are delivered from wage slavery, will be, 'What was it that I was so interested in as a youth, before I was told I had to earn a living?' The answer to that question, coming from millions and then billions of persons liberated from mechanical toil, will make the Renaissance look like a high school science fair or a Greenwich Village art show.

Food of the Gods

Author: Terence McKenna

Publisher: Bantam Books (1993)

178

The slave trade was itself a kind of addiction. The early importation of African slave labor into the New World was for one purpose only, to support an agricultural economy based on sugar. The craze for sugar was so overwhelming that a thousand years of Christian ethical conditioning meant nothing. An outbreak of human cruelty and bestiality of incredible proportions was blandly accepted by the institutions of polite society. Let us be absolutely clear, sugar is entirely unnecessary to the human diet; before the arrival of industrial cane and beet sugar humanity managed well enough without refined sugar, which is nearly pure sucrose. Sugar contributes nothing that cannot be gotten from some other, easily available source. It is a 'kick,' nothing more. Yet for this kick the dominator culture of Europe was willing to betray the ideals of the Enlightenment by its collusion with slave traders. In 1800 virtually every ton of sugar imported into England had been produced with slave labor. The ability of the ego‑dominator culture to suppress these realities is astonishing. If it seems that too much ire is vented on the sugar habit, it is because in many ways the addiction to sugar seems a distillation of all the wrongheaded attitudes that attend our thinking about drugs.

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The strongest argument for the legalization of any drug is that society has been able to survive the legalization of alcohol. If we can tolerate the legal use of alcohol, what drug cannot be absorbed in the structure of society? We can almost see toleration of alcohol as the distinguishing feature of Western culture. This tolerance is related not only to a dominator approach to sexual politics but also to, for example, a reliance on sugar and red meat, which are complementary to an alcohol lifestyle. In spite of natural food fads and a rise in dietary awareness, the typical American adult diet continues to be one of sugar, meat, and alcohol. This 'burn out diet' is neither healthy nor ecologically sound; it promotes heart disease, abuse of the land, and toxic addiction and intoxication. It exemplifies, in short, everything that is wrong with us, everything that we have been left with as a result of an unhindered millennium of practicing the tenets of dominator culture. We have achieved the triumphs of the dominator style‑triumphs of high technology and scientific method‑largely through a suppression of the more untidy, emotional, and 'merely felt' aspects of our existence. Alcohol has always been there when we needed to call upon it to propel us further down this same path. Alcohol helps nerve a man for battle, helps nerve men and women for love, and keeps an authentic perspective on self and world forever at bay. It is unsettling to realize that the delicately maintained web of diplomatic agreements and treaties standing between us and nuclear Armageddon was fabricated in the atmosphere of misguided sentimentality and blustering bravado that is typical of alcoholic personalities everywhere.

150

Dominator style hatred of women, general sexual ambivalence and anxiety, and alcohol culture conspired to create the peculiarly neurotic approach to sexuality that characterizes European civilization. Gone are the boundary‑dissolving hallucinogenic orgies that diminished the ego of the individual and reasserted the values of the extended family and the tribe. The dominator response to the need to release sexual tension in an ambience of alcohol is the dance hall, the bordello, and the institutionalized expansion of a new underclass‑that of the 'fallen woman.' The prostitute is a convenience for the dominator style, with its fear and disgust of women; alcohol and its social institutions create the social space in which this fascination and disgust can be acted out without responsibility. This is a difficult subject to address. Alcohol is used by millions of people, both men and women, and I will make no friends by taking the position that alcohol culture is not politically correct. Yet how can we explain the legal toleration for alcohol, the most destructive of all intoxicants, and the almost frenzied efforts to repress nearly all other drugs? Could it not be that we are willing to pay the terrible toll that alcohol extracts because it is allowing us to continue the repressive dominator style that keeps us all infantile and irresponsible participants in a dominator world characterized by the marketing of ungratified sexual fantasy? If you find this difficult to believe, then think about the extent to which images of sexual desirability in our society are associated with images of sophisticated use of alcohol. How many women have their first sexual experiences in an atmosphere of alcohol use that ensures that these crucial experiences take place entirely on dominator terms?

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No other drug has had such a prolonged detrimental effect on human beings. The struggle to produce, control, and tax alcohol and to absorb its social consequences is a significant part of the story of the evolution of the mercantile empires of the eighteenth and nineteenth centuries. Alcohol and slavery often went hand in hand across the economic landscape. In many cases alcohol literally was slavery as the triangular trade of slaves, sugar, and rum and other practices of European civilization spread over the earth, subjugating other cultures. Sugar and the alcohol that could be made from it became a European obsession that severely distorted the demographics of tropical regions.

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Alcoholism as a social and community problem appears to have been rare before the discovery of distillation. Just as heroin addiction was the malignant flower that sprang from the relatively benign habit of opium use, so distilled alcohol changed the sacred art of the brewer and the vintner into a profane economic engine for the consumption of human hopes.

The linguistic depth women attained as gatherers eventually led to a momentous discovery: the discovery of agriculture. I call it momentous because of its consequences. Women realized that they could simply grow a restricted number of plants. As a result, they learned the needs of only those few plants, embraced a sedentary lifestyle, and began to forget the rest of nature they had once known so well. At that point the retreat from the natural world began, and the dualism of humanity versus nature was born. As we will soon see, one of the places where the old goddess culture died, fatal Huyuk, in present‑day Anatolian Turkey, is the very place where agriculture may have first arisen. At places like fatal Huyuk and Jericho, humans and their domesticated plants and animals became for the first time physically and psychologically separate from the life of untamed nature and the howling unknown. Use of hallucinogens can only be sanctioned in hunting and gathering societies. When agriculturists use these plants, they are unable to get up at dawn the morning after and go hoe the fields. At that point, corn and grain become gods‑gods that symbolize domesticity and hard labor. These replace the old goddesses of plant‑induced ecstasy. Agriculture brings with it the potential for overproduction, which leads to excess wealth, hoarding, and trade. Trade leads to cities; cities isolate their inhabitants from the natural world.

Every individual is at once the beneficiary and the victim of the linguistic tradition into which he has been born.

...the highly organized neurolinguistic areas of our brain have made language and culture possible. Where the search for scenarios of human emergence and social organization is concerned, the problem is this: we know that our linguistic abilities must have evolved in response to enormous evolutionary pressures‑but we do not know what these pressures were.

...the presence of psilocybin in the hominid diet changed the parameters of the process of natural selection by changing the behavioral patterns upon which that selection was operating. Experimentation with many types of foods was causing a general increase in the numbers of random mutations being offered up to the process of natural selection, while the augmentation of visual acuity, language use, and ritual activity through the use of psilocybin represented new behaviors. One of these new behaviors, language use, previously only a marginally important trait, was suddenly very useful in the context of new hunting and gathering lifestyles. Hence psilocybin inclusion in the diet shifted the parameters of human behavior in favor of patterns of activity that promoted increased language; acquisition of language led to more vocabulary and an expanded memory capacity. The psilocybin‑using individuals evolved epigenetic rules or cultural forms that enabled them to survive and reproduce better than other individuals. Eventually the more successful epigenetically based styles of behavior spread through the populations along with the genes that reinforce them. In this fashion the population would evolve genetically and culturally.

Thinking about human evolution ultimately means thinking about the evolution of human consciousness. What, then, are the origins of the human mind? In their explanations, some investigators have adopted a primarily cultural emphasis. They point to our unique linguistic and symbolical capabilities, our use of tools, and our ability to store information epigenetically as songs, art, books, computers, thereby creating not only culture, but also history. Others, taking a somewhat more biological approach, have emphasized our physiological and neurological peculiarities, including the exceptionally large size and complexity of the human neocortex, a great proportion of which is devoted to complex linguistic processing, storage, and retrieval of information, as well as being associated with motor systems governing activities like speech and writing. More recently the feedback interactions between cultural influence and biological ontogeny have been recognized and seen to be involved in certain human developmental oddities, such as prolonged childhood and adolescence, the delayed onset of sexual maturity, and the persistence of many essentially neonatal characteristics through adult life. Unfortunately the union of these points of view has not yet led to the recognition of the genome‑shaping power of psychoactive and physioactive dietary constituents.

Languages appear invisible to the people who speak them, yet they create the fabric of reality for their users. The problem of mistaking language for reality in the everyday world is only too well known. Plant use is an example of a complex language of chemical and social interactions. Yet most of us are unaware of the effects of plants on ourselves and our reality, partly because we have forgotten that plants have always mediated the human cultural relationship to the world at large.

When thinking about drugs, we tend to focus on episodes of intoxication, but many drugs are normally used in subthreshold or maintenance doses; coffee and tobacco are obvious examples in our culture. The result of this is a kind of 'ambience of intoxication.' Like fish in water, people in a culture swim in the virtually invisible medium of culturally sanctioned yet artificial states of mind.

We are culturally and linguistically blind to the world of forces and interconnections clearly visible to those who have retained the Archaic relationship to nature.

In short, encounters with psychedelic plants throw into question the entire world view of the dominator culture.

Before we commit ourselves irrevocably to the chimera of a drugfree culture purchased at the price of a complete jettisoning of the ideals of a free and democratic planetary society, we must ask hard questions: Why, as a species, are we so fascinated by altered states of consciousness? What has been their impact on our esthetic and spiritual aspirations? What have we lost by denying the legitimacy of each individual's drive to use substances to experience personally the transcendental and the sacred?

Obviously, we cannot continue to think about drug use in the same old ways. As a global society, we must find a new guiding image for our culture, one that unifies the aspirations of humanity with the needs of the planet and the individual. Analysis of the existential incompleteness within us that drives us to form relationships of dependency and addiction with plants and drugs will show that at the dawn of history, we lost something precious, the absence of which has made us ill with narcissism.

The Origins of Consciousness in the Breakdown of the Bicameral Mind

Author: Julian Jaynes

Publisher: University of Toronto Press (1978)

451

No one before 1000 B.C. ever felt guilt, even while shame was the way groups and societies were held together. To indicate the evidence that guilt as opposed to shame is a new emotion at this time, I would cite a single bit of evidence, and one that is well known^1. This is the story of Oedipus. It is referred to in two lines of the Iliad and two lines in the Odyssey which I think we can take as indicating the true story, as it came down from bicameral times. The story seems to be about a man who killed his father and then unwittingly married his mother and so became King of Thebes, proceeding to have several children - siblings by his mother, then discovering what he had done, certainly feeling shame since incest had always been a taboo, but evidently recovering from that shame, living a happy life thereafter with his wife-mother, and dying with royal honors sometime later. This was written down around 800 B.C., but the story comes from several centuries before that. And then, only four hundred years later, we have the great trilogy of Sophocles on the subject, a play about unknown guilt, guilt so extreme that a whole city is in famine because of it, so convulsive that the culprit when he discovers his guilt is not worthy to look upon the world again and stabs his eyes into darkness with the brooches clutched from his mother-wife’s breasts, and is led away by his sister-daughters into a mystical death at Colonus. And again, there is no biological mechanism for getting rid of guilt. How to get rid of guilt is a problem which a host of learned social rituals of reacceptance are now developed: scapegoat ceremonies among the Hebrews (the word for sending away translates now as “forgiveness”), the similar pharmakos among the Greeks (again the word aphesis for sending the pharmakos away becomes the Greek for “forgiveness”), “purification” ceremonies of many sorts, baptism, the taurobolium, the haj, confession, the tashlik, the mass, and of course the Christian cross, which takes away the sins of the world (note the metaphors and analogies in all this). Even changing the nature of God to a forgiving father. \r\n \r\n1 E. R. Dodds, The Greeks and the Irrational (Berkeley: University of California Press, 1951).

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The very notion of truth is a culturally given direction, a part of the pervasive nostalgia for an earlier certainty. The very idea of a universal stability, an eternal firmness of principle out there that can be sought for through the world as might an Arthurian knight for the Grail, is, in the morphology of history, a direct outgrowth of the search for lost gods in the first two millennia after the decline of the bicameral mind. What was then an augury for direction of action among the ruins of an archaic mentality is now the search for an innocence of certainty among the mythologies of facts.

433

As individuals we are at the mercies of our own collective imperatives. We see over our everyday attentions, our gardens and politics, and children, into the forms of our culture darkly. And our culture is our history. In our attempts to communicate or to persuade or simply interest others, we are using and moving about through cultural models among whose differences we may select, but from whose totality we cannot escape. And it is in this sense of the forms of appeal, of begetting hope or interest or appreciation or praise for ourselves or for our ideas, that our communications are shaped into these historical patterns, these grooves of persuasion which are even in the act of communication an inherent part of what is communicated.

409

Another way the dissolving of mind-space shows itself is in the disorientation in respect to time so common in the schizophrenic. We can only be conscious of time as we can arrange it into a spatial succession, and the diminishing of mind-space in schizophrenia makes this difficult or impossible. For example, patients may complain that “time has stopped,” or that everything seems to be “slowed down” or “suspended,” or more simply that they have “trouble with time.” As one former patient remembered it after he was well: \r\n\r\n>For a long time no days seemed to me like a day and no night seemed like a night. But this in particular has no shape in my memory. I used to tell time by my meals, but as I believed we were served sets of meals in each real day — about half a dozen sets of breakfast, lunch, tea, and dinner in each twelve hours — this was not much help. \r\n\r\nOn the face of it, this may seem inconsistent with the hypothesis that schizophrenia is a partial relapse to the bicameral mind. For bicameral man certainly knew the hours of the day and the seasons of the year. But this knowing was, I suggest, a very different knowing from the narratization in a spatially successive time which we who are conscious are constantly doing. Bicameral man had behavioral knowing, responding to the cues for rising and sleeping, for planting and harvesting, cues so important that they were worshiped, as at Stonehenge, and were probably hallucinogenic in themselves. For someone coming from a culture where attention to such cues has been superseded by a different sense of time, the loss of that spatial successiveness leaves the patient in a relatively timeless world. It is interesting in this connection that when it is suggested to normal hypnotic subjects that time does not exist, a schizophrenic form reaction results.

307

While the universal characteristics of the new consciousness, such as self-reference, mind-space, and narratization, can develop swiftly on the heels of new language construction, the larger contours of civilization, the huge landscape of culture against which this happens, can only change with geological slowness. The matter and technic of earlier ages of civilizations survive into the new eras uneroded, dragging with them the older outworn forms in which the new mentality must live. But living also in these forms is a fervent search for what I shall call archaic authorization. After the collapse of the bicameral mind, the world is still in a sense governed by gods, by statements and laws and prescriptions carved on stelae or written on papyrus or remembered by old men, and dating back to bicameral times. But the dissonance is there. Why are the gods no longer heard and seen? The Psalms cry out for answers. And more assurances are needed than the relics of history or the paid insistences of priests. Something palpable, something direct, something immediate! Some sensible assurance that we are not alone, that the gods are just silent, not dead, that behind all this hesitant subjective groping about for signs of certainty, there is a certainty to be had.

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We, at the end of the second millennium A.D., are still in a sense deep in this transition to a new mentality. And all about us lie the remnants of our recent bicameral past. We have our houses of gods which record our births, define us, marry us, and bury us, receive our confessions and intercede with the gods to forgive us our trespasses. Our laws are based upon values which without their divine pendancy would be empty and unenforce-able. Our national mottoes and hymns of state are usually divine invocations. Our kings, presidents, judges, and officers begin their tenures with oaths to the now silent deities taken upon the writings of those who have last heard them.

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The most primitive, clumsy, but enduring method of discovering the will of silent gods is the simple recording of sequences of unusual or important events. In contrast to all other types of divination, it is entirely passive. It is simply an extension of something common to all mammalian nervous systems, namely, that if an organism experiences B after A, he will have a tendency to expect B the next time that A occurs. Since omens are really a particular example of this when expressed in language, we can say that the origin of omens is simply in animal nature rather than in civilized culture per se. Omens or sequences of events that might be expected to recur were probably present in a trivial way throughout bicameral times. But they had little importance. Nor was there any necessity to study such sequences, since the hallucinated voices of gods made all the decisions in novel situations. There are, for example, no Sumerian omen texts whatever. While the first traces of omens occur among the Semitic Akkadians, it is really only after the loss of the bicameral mind toward the end of the second millennium B.C. that such omen texts proliferate everywhere and swell out to touch almost every aspect of life imaginable. By the first millennium B.C., huge collections of them are made. In the library of King Ashurbanipal at Nineveh about 650 B.C., at least 30 percent of the twenty to thirty thousand tablets come into the category of omen literature. Each entry in these tedious irrational collections consists of an if-clause or protasis followed by a then-clause or apodosis. And there were many classes of omens, terrestrial omens dealing with everyday life: If a town is set on a hill, it will not be good for the dweller within that town. If black ants are seen on the foundations which have been laid, that house will get built; the owner of that house will live to grow old. If a horse enters a man's house, and bites either an ass or a man, the owner of the house will die and his household will be scattered. If a fox runs into the public square, that town will be devastated. If a man unwittingly treads on a lizard and kills it, he will prevail over his adversary. And so on endlessly, bearing on all those aspects of life that in a previous age would have been under the guidance of gods. They can be construed as a kind of first approach to narratization, doing by verbal formulae what consciousness does in a more complex way.

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I wish to be very clear that consciousness is chiefly a cultural introduction, learned on the basis of language and taught to others, rather than any biological necessity. But that it had and still has a survival value suggests that the change to consciousness may have been assisted by a certain amount of natural selection. It is impossible to calculate what percentage of the civilized world died in these terrible centuries toward the end of the second millennium B.C. I suspect it was enormous. And death would come soonest to those who impulsively lived by their unconscious habits or who could not resist the commandments of their gods to smite whatever strangers interfered with them. It is thus possible that individuals most obdurately bicameral, most obedient to their familiar divinities, would perish, leaving the genes of the less impetuous, the less bicameral, to endow the ensuing generations. And again we may appeal to the principle of Baldwinian evolution as we did in our discussion of language. Consciousness must be learned by each new generation, and those biologically most able to learn it would be those most likely to survive. There is even Biblical evidence, as we shall see in a future chapter, that children obdurately bicameral were simply killed.

It is not that the vague general ideas of psychological causation appear first and then the poet gives them concrete pictorial form by inventing gods. It is, as I shall show later in this essay, just the other way around. And when it is suggested that the inward feelings of power or inward monitions or losses of judgment are the germs out of which the divine machinery developed, I return that the truth is just the reverse, that the presence of voices which had to be obeyed were the absolute prerequisite to the conscious stage of mind in which it is the self that is responsible and can debate within itself, can order and direct, and that the creation of such a self is the product of culture. In a sense, we have become our own gods.

You cannot, absolutely cannot think of time except by spatializing it. Consciousness is always a spatialization in which the diachronic is turned into the synchronic, in which what has happened in time is excerpted and seen in side-by-sideness. This spatialization is characteristic of all conscious thought. If you are now thinking of where in all the theories of mind my particular theory fits, you are first habitually 'turning' to your mind-space where abstract things can be 'separated out' and 'put beside' each other to be 'looked at' — as could never happen physically or in actuality. You then make the metaphor of theories as concrete objects, then the metaphor of a temporal sue-C O N S C I O U S N E S S 61 cession of such objects as a synchronic array, and thirdly, the metaphor of the characteristics of theories as physical characteristics, all of some degree so they can be 'arranged' in a kind of order. And you then make the further expressive metaphor of 'fit'. The actual behavior of fitting, of which 'fit' here is the analog in consciousness, may vary from person to person or from culture to culture, depending on personal experience of arranging things in some kind of order, or of fitting objects into their receptacles, etc. The metaphorical substrate of thought is thus sometimes very complicated, and difficult to unravel. But every conscious thought that you are having in reading this book can by such an analysis be traced back to concrete actions in a concrete world.

It is not that the vague general ideas of a psychological causation appear first and then the poet gives them concrete pictorial form by inventing gods. It is, as I shall show later in this essay, just the other way around. And when it is suggested that the inward feelings of power or inward monitions or losses of judgment are the germs out of which the divine machinery developed, I return that the truth is just the reverse, that the presence of voices which had to be obeyed were the absolute prerequisite to the conscious stage of mind in which it is the self that is responsible and can debate within itself, can order and direct, and that the creation of such a self is the product of culture. In a sense, we have become our own gods.

Is this consciousness...this enormous influence of ideas, principles, beliefs over our lives and actions, really derivable from animal behavior? Alone of species, all alone! we try to understand ourselves and the world. We become rebels or patriots or martyrs on the basis of ideas. We build Chartres and computres, write poems and tensor equations, play chess and quartets, sail ships to other planets and listen in to other galaxies - what have these to do with rats in mazes or the threat displays of baboons? The continuity hypothesis of Darwin for the evolution of mind is a very suspicious totem of evolutionary mythology. The yearning for certainty which grails the scientist, the aching beauty which harasses the artist, the sweet thorn of justice which fierces the rebel from the eases of life, or the thrill of exultation with which we hear of true acts of that now difficult virtue of courage, of cheerful endurance of hopeless suffering - are these really derivable from matter? Or even continuous with the idiot hierarchies of speechless apes?\n\n The chasm is awesome. The emotional lives of men and of other mammals are indeed marvelously similar. But to focus upon the similarity unduly is to forget that such a chasm exists at all. The intellectual life of man, his culture and history and religion and science, is different from anything else we know of in the universe. That is fact. It is as if all life evolved to a certain point, and then in ourselves turned at a right angle and simply exploded in a different direction.

The Denial of Death

Author: Ernest Becker

Publisher: Free Press (1975)

329

Modern man is drinking and drugging himself out of awareness, or he spends his time shopping, which is the same thing. As awareness calls for types of heroic dedication that his culture no longer provides for him, society contrives to help him forget. Or, alternatively, he buries himself in psychology in the belief that awareness all by itself will be some kind of magical cure for his problems. But psychology was born with the breakdown of shared social heroisms; it can only be gone beyond with the creation of new heroisms that are basically matters of belief and will, dedication to a vision.

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Commercial industrialism promised Western man a paradise on earth, described in great detail by the Hollywood Myth, that replaced the paradise in heaven of the Christian myth. And now psychology must replace them both with the myth of paradise through self-knowledge. This is the promise of psychology, and for the most part the psychotherapists are obliged to live it and embody it. But it was Rank who saw how false this claim is. “Psychology as self-knowledge is self-deception,” he said, because it does not give what men want, which is immortality. Nothing could be plainer. When the patient emerges from his protective cocoon he gives up the reflexive immortality ideology that he has lived under—both in its personal-parental form (living in the protective powers of the parents or their surrogates) and in its cultural causa-sui form (living by the opinions of others and in the symbolic role-dramatization of the society). What new immortality ideology can the self-knowledge of psychotherapy provide to replace this?

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Psychotherapy can allow people to affirm themselves, to smash idols that constrict the self-esteem, to lift the load of neurotic guilt—the extra guilt piled on top of natural existential guilt. It can clear away neurotic despair—the despair that comes from a too-constricted focus for one’s safety and satisfactions. When a person becomes less fragmented, less blocked and bottled up, he does experience real joy: the joy of finding more of himself, of the release from armor and binding reflexes, of throwing off the chains of uncritical and self-defeating dependency, of controlling his own energies, of discovering aspects of the world, intense experience in the present moment that is now freer of prefixed perceptions, new possibilities of choice and action, and so on. Yes, psychotherapy can do all these things, but there are many things it cannot do, and they have not been aired widely enough. Often psychotherapy seems to promise the moon: a more constant joy, delight, celebration of life, perfect love, and perfect freedom. It seems to promise that these things are easy to come by, once self-knowledge is achieved, that they are things that should and could characterize one’s whole waking awareness. As one patient said, who had just undergone a course in “primal scream” therapy: “I feel so fantastic and wonderful, but this is only a beginning—wait till you see me in five years, it’ll be tremendous!” We can only hope that she won’t be too unhappy. Not everyone is as honest as Freud was when he said that he cured the miseries of the neurotic only to open him up to the normal misery of life. Only angels know unrelieved joy—or are able to stand it. Yet we see the books by the mind-healers with their garish titles: “Joy!” “Awakening,” and the like; we see them in person in lecture halls or in groups, beaming their peculiar brand of inward, confident well-being, so that it communicates its unmistakable message: we can do this for you, too, if you will only let us. I have never seen or heard them communicate the dangers of the total liberation that they claim to offer; say, to put up a small sign next to the one advertising joy, carrying some inscription like “Danger: real probability of the awakening of terror and dread, from which there is no turning back.” It would be honest and would also relieve them of some of the guilt of the occasional suicide that takes place in therapy. But it would also be most difficult to take the straightforward prescription for paradise on earth and make it ambiguous; one cannot be a functioning prophet with a message that he half takes back, especially if he needs paying customers and devoted admirers. The psychotherapists are caught up in contemporary culture and are forced to be a part of it. Commercial industrialism promised Western man a paradise on earth, described in great detail by the Hollywood Myth, that replaced the paradise in heaven of the Christian myth. And now psychology must replace them both with the myth of paradise through self-knowledge. This is the promise of psychology, and for the most part the psychotherapists are obliged to live it and embody it. But it was Rank who saw how false this claim is. “Psychology as self-knowledge is self-deception,” he said, because it does not give what men want, which is immortality. Nothing could be plainer. When the patient emerges from his protective cocoon he gives up the reflexive immortality ideology that he has lived under—both in its personal-parental form (living in the protective powers of the parents or their surrogates) and in its cultural causa-sui form (living by the opinions of others and in the symbolic role-dramatization of the society). What new immortality ideology can the self-knowledge of psychotherapy provide to replace this? Obviously, none from psychology—unless, said Rank, psychology itself becomes the new belief system.

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Rieff’s point is the classical one: that in order to have a truly human existence there must be limits; and what we call culture or the superego sets such limits. Culture is a compromise with life that makes human life possible. He quotes Marx’s defiant revolutionary phrase: “I am nothing and should be everything.” For Rieff this is the undiluted infantile unconscious speaking. Or, as I would prefer to say with Rank, the neurotic consciousness—the “all or nothing” of the person who cannot “partialize” his world. One bursts out in boundless megalomania, transcending all limits, or bogs down into wormhood like a truly worthless sinner. There is no secure ego balance to limit the intake of reality or to fashion the output of one’s own powers.

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we can conclude that the transvestite and the fetishist do not live entirely in illusion. They have glimpsed the truth that all men live, that culture can indeed transform natural reality. There is no hard and fast line between cultural and natural creativity. Culture is a symbol system that actually does give power to overcome the castration complex. Man can partly create himself. In fact, from this point of view, we can understand transvestism as the perfect form of causa sui, the direct sexual relationship to oneself, without having to go via the “circuitous” route of a female partner. As Buckner pointed out in a stimulating essay, the transvestite seems to develop a female personality within himself; this gives him an internal two-person relationship, actually an “internal marriage.”69 He is not dependent on anyone for sexual gratification since he can enact his own “counter-role.” This is the logical consequence of the hermaphroditic completeness, the becoming of a whole world unto oneself.

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The fetishist prepares for intercourse in just the right way to make it safe. The castration anxiety can be overcome only if the proper forms of things prevail. This pattern sums up the whole idea of ritual—and again, of all of culture: the manmade forms of things prevailing over the natural order and taming it, transforming it, and making it safe. It is in transvestism that we see an especially rich staging of the drama of transcendence. Nowhere do we see the dualism of culture and nature so strikingly. Transvestites believe that they can transform animal reality by dressing it in cultural clothing—exactly as men everywhere do who dress pompously to deny, as Montaigne put it, that they sit “on their arse” just like any animal, no matter how grandiose the throne. The clinical transvestite, however, is even more dedicated than the average man, more simple-minded it seems, completely obsessed by the power of clothing to create an identity. Often there is a past history of dressing dolls or of playing games with one’s sister in which clothing was exchanged and with it the identity of each one.63 It is obvious that for these people “the play is the thing,” and they are as dedicated as stage personalities to actually being what their clothes make them. What do they want to be? It seems that they want to refute the castration complex, overcome the species identity, the separation into sexes, the accidentally of the single sex and its confining fate, the incompleteness within each of us, the fact that we are a fragment not only of nature but even of a complete body.

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This is Rank’s devastating Kierkegaardian conclusion: if neurosis is sin, and not disease, then the only thing which can “cure” it is a world-view, some kind of affirmative collective ideology in which the person can perform the living drama of his acceptance as a creature. Only in this way can the neurotic come out of his isolation to become part of such a larger and higher wholeness as religion has always represented. In anthropology we called these the myth-ritual complexes of traditional society. Does the neurotic lack something outside him to absorb his need for perfection? Does he eat himself up with obsessions? The myth-ritual complex is a social form for the channelling of obsessions. We might say that it places creative obsession within the reach of everyman, which is precisely the function of ritual. This function is what Freud saw when he talked about the obsessive quality of primitive religion and compared it to neurotic obsession. But he didn’t see how natural this was, how all social life is the obsessive ritualization of control in one way or another. It automatically engineers safety and banishes despair by keeping people focussed on the noses in front of their faces.

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If history is a succession of immortality ideologies, then the problems of men can be read directly against those ideologies—how embracing they are, how convincing, how easy they make it for men to be confident and secure in their personal heroism. What characterizes modern life is the failure of all traditional immortality ideologies to absorb and quicken man’s hunger for self-perpetuation and heroism. Neurosis is today a widespread problem because of the disappearance of convincing dramas of heroic apotheosis of man.27

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There is no doubt that creative work is itself done under a compulsion often indistinguishable from a purely clinical obsession. In this sense, what we call a creative gift is merely the social license to be obsessed. And what we call “cultural routine” is a similar license: the proletariat demands the obsession of work in order to keep from going crazy. I used to wonder how people could stand the really demonic activity of working behind those hellish ranges in hotel kitchens, the frantic whirl of waiting on a dozen tables at one time, the madness of the travel agent’s office at the height of the tourist season, or the torture of working with a jack-hammer all day on a hot summer street. The answer is so simple that it eludes us: the craziness of these activities is exactly that of the human condition. They are “right” for us because the alternative is natural desperation. The daily madness of these jobs is a repeated vaccination against the madness of the asylum. Look at the joy and eagerness with which workers return from vacation to their compulsive routines. They plunge into their work with equanimity and lightheartedness because it drowns out something more ominous. Men have to be protected from reality. All of which poses another gigantic problem to a sophisticated Marxism, namely: What is the nature of the obsessive denials of reality that a Utopian society will provide to keep men from going mad?

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Rank asked why the artist so often avoids clinical neurosis when he is so much a candidate for it because of his vivid imagination, his openness to the finest and broadest aspects of experience, his isolation from the cultural world-view that satisfies everyone else. The answer is that he takes in the world, but instead of being oppressed by it he reworks it in his own personality and recreates it in the work of art. The neurotic is precisely the one who cannot create—the “artiste-manqué,” as Rank so aptly called him. We might say that both the artist and the neurotic bite off more than they can chew, but the artist spews it back out again and chews it over in an objectified way, as an external, active, work project. The neurotic can’t marshal this creative response embodied in a specific work, and so he chokes on his introversions. The artist has similar large-scale introversions, but he uses them as material. In Rank’s inspired conceptualization, the difference is put like this: \r\n\r\n>...it is this very fact of the ideologization of purely psychical conflicts that makes the difference between the productive and the unproductive types, the artist and the neurotic; for the neurotic’s creative power, like the most primitive artist’s, is always tied to his own self and exhausts itself in it, whereas the productive type succeeds in changing this purely subjective creative process into an objective one, which means that through ideologizing it he transfers it from his own self to his work.

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But while one sort of despair plunges wildly into the infinite and loses itself, a second sort permits itself as it were to be defrauded by “the others.” By seeing the multitude of men about it, by getting engaged in all sorts of wordly affairs, by becoming wise about how things go in this world, such a man forgets himself … does not dare to believe in himself, finds it too venturesome a thing to be himself, far easier and safer to be like the others, to become an imitation, a number, a cipher in the crowd.29 This is a superb characterization of the “culturally normal” man, the one who dares not stand up for his own meanings because this means too much danger, too much exposure. Better not to be oneself, better to live tucked into others, embedded in a safe framework of social and cultural obligations and duties. Again, too, this kind of characterization must be understood as being on a continuum, at the extreme end of which we find depressive psychosis. The depressed person is so afraid of being himself, so fearful of exerting his own individuality, of insisting on what might be his own meanings, his own conditions for living, that he seems literally stupid. He cannot seem to understand the situation he is in, cannot see beyond his own fears, cannot grasp why he has bogged down. Kierkegaard phrases it beautifully: If one will compare the tendency to run wild in possibility with the efforts of a child to enunciate words, the lack of possibility is like being dumb … for without possibility a man cannot, as it were, draw breath.30 This is precisely the condition of depression, that one can hardly breathe or move. One of the unconscious tactics that the depressed person resorts to, to try to make sense out of his situation, is to see himself as immensely worthless and guilty. This is a marvelous “invention” really, because it allows him to move out of his condition of dumbness, and make some kind of conceptualization of his situation, some kind of sense out of it—even if he has to take full blame as the culprit who is causing so much needless misery to others.

I don’t want to seem to make an exact picture of processes that are still unclear to us or to make out that all children live in the same world and have the same problems; also, I wouldn’t want to make the child’s world seem more lurid than it really is most of the time; but I think it is important to show the painful contradictions that must be present in it at least some of the time and to show how fantastic a world it surely is for the first few years of the child’s life. Perhaps then we could understand better why Zilboorg said that the fear of death “undergoes most complex elaborations and manifests itself in many indirect ways.” Or, as Wahl so perfectly put it, death is a complex symbol and not any particular, sharply defined thing to the child: … the child’s concept of death is not a single thing, but it is rather a composite of mutually contradictory paradoxes—death itself is not only a state, but a complex symbol, the significance of which will vary from one person to another and from one culture to another.27 We could understand, too, why children have their recurrent nightmares, their universal phobias of insects and mean dogs. In their tortured interiors radiate complex symbols of many inadmissible realities—terror of the world, the horror of one’s own wishes, the fear of vengeance by the parents, the disappearance of things, one’s lack of control over anything, really. It is too much for any animal to take, but the child has to take it, and so he wakes up screaming with almost punctual regularity during the period when his weak ego is in the process of consolidating things.

The crisis of modern society is precisely that the youth no longer feel heroic in the plan for action that their culture has set up. They don’t believe it is empirically true to the problems of their lives and times. We are living a crisis of heroism that reaches into every aspect of our social life: the dropouts of university heroism, of business and career heroism, of political-action heroism; the rise of anti-heroes, those who would be heroic each in his own way or like Charles Manson with his special “family”, those whose tormented heroics lash out at the system that itself has ceased to represent agreed heroism. The great perplexity of our time, the churning of our age, is that the youth have sensed—for better or for worse—a great social-historical truth: that just as there are useless self-sacrifices in unjust wars, so too is there an ignoble heroics of whole societies: it can be the viciously destructive heroics of Hitler’s Germany or the plain debasing and silly heroics of the acquisition and display of consumer goods, the piling up of money and privileges that now characterizes whole ways of life, capitalist and Soviet.

When we appreciate how natural it is for man to strive to be a hero, how deeply it goes in his evolutionary and organismic constitution, how openly he shows it as a child, then it is all the more curious how ignorant most of us are, consciously, of what we really want and need. In our culture anyway, especially in modern times, the heroic seems too big for us, or we too small for it. Tell a young man that he is entitled to be a hero and he will blush. We disguise our struggle by piling up figures in a bank book to reflect privately our sense of heroic worth. Or by having only a little better home in the neighborhood, a bigger car, brighter children. But underneath throbs the ache of cosmic specialness, no matter how we mask it in concerns of smaller scope. Occasionally someone admits that he takes his heroism seriously, which gives most of us a chill, as did U.S. Congressman Mendel Rivers, who fed appropriations to the military machine and said he was the most powerful man since Julius Caesar. We may shudder at the crassness of earthly heroism, of both Caesar and his imitators, but the fault is not theirs, it is in the way society sets up its hero system and in the people it allows to fill its roles. The urge to heroism is natural, and to admit it honest. For everyone to admit it would probably release such pent-up force as to be devastating to societies as they now are. The fact is that this is what society is and always has been: a symbolic action system, a structure of statuses and roles, customs and rules for behavior, designed to serve as a vehicle for earthly heroism. Each script is somewhat unique, each culture has a different hero system. What the anthropologists call “cultural relativity” is thus really the relativity of hero-systems the world over. But each cultural system is a dramatization of earthly heroics; each system cuts out roles for performances of various degrees of heroism: from the “high” heroism of a Churchill, a Mao, or a Buddha, to the “low” heroism of the coal miner, the peasant, the simple priest; the plain, everyday, earthy heroism wrought by gnarled working hands guiding a family through hunger and disease. It doesn’t matter whether the cultural hero-system is frankly magical, religious, and primitive or secular, scientific, and civilized. It is still a mythical hero-system in which people serve in order to earn a feeling of primary value, of cosmic specialness, of ultimate usefulness to creation, of unshakable meaning. They earn this feeling by carving out a place in nature, by building an edifice that reflects human value: a temple, a cathedral, a totem pole, a sky-scraper, a family that spans three generations. The hope and belief is that the things that man creates in society are of lasting worth and meaning, that they outlive or outshine death and decay, that man and his products count. When Norman O. Brown said that Western society since Newton, no matter how scientific or secular it claims to be, is still as “religious” as any other, this is what he meant: “civilized” society is a hopeful belief and protest that science, money and goods make man count for more than any other animal. In this sense everything that man does is religious and heroic, and yet in danger of being fictitious and fallible. The question that becomes then the most important one that man can put to himself is simply this: how conscious is he of what he is doing to earn his feeling of heroism?

When we appreciate how natural it is for man to strive to be a hero, how deeply it goes in his evolutionary and organismic constitution, how openly he shows it as a child, then it is all the more curious how ignorant most of us are, consciously, of what we really want and need. In our culture anyway, especially in modern times, the heroic seems too big for us, or we too small for it. Tell a young man that he is entitled to be a hero and he will blush. We disguise our struggle by piling up figures in a bank book to reflect privately our sense of heroic worth. Or by having only a little better home in the neighborhood, a bigger car, brighter children. But underneath throbs the ache of cosmic specialness, no matter how we mask it in concerns of smaller scope. Occasionally someone admits that he takes his heroism seriously, which gives most of us a chill, as did U.S. Congressman Mendel Rivers, who fed appropriations to the military machine and said he was the most powerful man since Julius Caesar. We may shudder at the crassness of earthly heroism, of both Caesar and his imitators, but the fault is not theirs, it is in the way society sets up its hero system and in the people it allows to fill its roles. The urge to heroism is natural, and to admit it honest. For everyone to admit it would probably release such pent-up force as to be devastating to societies as they now are. The fact is that this is what society is and always has been: a symbolic action system, a structure of statuses and roles, customs and rules for behavior, designed to serve as a vehicle for earthly heroism. Each script is somewhat unique, each culture has a different hero system. What the anthropologists call “cultural relativity” is thus really the relativity of hero-systems the world over. But each cultural system is a dramatization of earthly heroics; each system cuts out roles for performances of various degrees of heroism: from the “high” heroism of a Churchill, a Mao, or a Buddha, to the “low” heroism of the coal miner, the peasant, the simple priest; the plain, everyday, earthy heroism wrought by gnarled working hands guiding a family through hunger and disease.

The Role of Logo Design in Creating Brand Emotion

Author: Aslı Biricik

Publisher: İzmir Institute of Technology (2006)

Visually, attractive packaging using bright colours and clean designs mesmerises people, captivating them and enhancing their brand relationship. Unmistakable Absolut 14 Vodka, Apple iMac, and Gillette razors are brands that are focused on constantly introducing the fresh shapes and sensory experiences that consumers appreciate. 'Colour is a sensation and not a substance.' (Friedman 1947) And sensation runs within us, unlike products that run without. Products that transform into appealing sensations are the ones that win. Every emotional branding strategy must consider the effect (or the absence) colours will have on the brand. Colour is about conveying crucial information to consumers. “Colours trigger very specific responses in the central nervous system and celebral cortex. Once they affect the celebral cortex, colours can activate thoughts, memories, and particular modes of perception. This arousal prompts an increase in consumers’ ability to process information.” (Gobé 2001) Properly chosen colours obtain a more accurate understanding of the brand and provide consumers a better recall of the brand. The effect of colours arises both from cultural connections and physiology, and these influences are enforced by one another. Colours with long wavelengths are arousing. Red is the most stimulating colour that will attract the eye faster than any other. Colours with short wavelengths are soothing. Blue actually lowers blood pressure, pulse, and respiration rates. Yellow is in the middle of wavelengths detectable by the human eye. Therefore it is the brightest and easily attracts attention. This is the original reason for making the Yellow Pages yellow. Colour often sets the mood of a brand through logos and packaging. Generally, it is desirable to select a colour that is easily associated with the product. For example John Deere uses green for its tractors. Green implies nature. IBM has a solid blue that communicates stability and reliability. However as Al Ries and Jack Trout note in The 22 Immutable Laws of Branding, “it is more important to create a separate brand identity than it is to use the right symbolic colour. Hertz, the first car-rental brand, picked yellow. So Avis, the second brand, picked red. National went with green.” (Ries and Trout 1998) The role colour choice can play in brand identity is not to be underestimated. Colours can demand attention, provoke responses. An orange, translucent, curvaceous iMac screams, “fun” and “different”. Contrast that with a typical, gray, rectangular desktop that communicates a “utilitarian” and “standard” identity. Neither computer is necessarily functionally superior, but the iMac is distinguished. It is an emotional brand.

Myths to live by

Author: Joseph Campbell

Publisher: Joseph Campbell Foundation (2011)

The Illuminatus! Trilogy

Author: Robert Shea and Robert Anton Wilson

Publisher: Fine Communications (1998)

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Every fact of science was once Damned. Every invention was considered impossible. Every discovery was a nervous shock to some orthodoxy. Every artistic innovation was denounced as fraud and folly. The entire web of culture and 'progress,' everything on earth that is manmade and not given to us by nature, is the concrete manifestation of some man's refusal to bow to Authority. We would own no more, know no more, and be no more than the first apelike hominids if it were not for the rebellious, the recalcitrant, and the intransigent. As Oscar Wilde truly said, 'Disobedience was man's Original Virtue.' The human brain, which loves to read descriptions of itself as the universe's most marvelous organ of perception, is an even more marvelous organ of rejection. The naked facts of our economic game, are easily discoverable and undeniable once stated, but conservatives— who are usually individuals who profit every day of their lives from these facts— manage to remain oblivious to them, or to see them through a very rosy-tinted and distorting lens. (Similarly, the revolutionary ignores the total testimony of history about the natural course of revolution, through violence, to chaos, back to the starting point) We must remember that thought is abstraction. In Einstein's metaphor, the relationship between a physical fact and our mental reception of that fact is not like the relationship between beef and beef-broth, a simple matter of extraction and condensation; rather, as Illuminatus! Trilogy Seite 463 von 470 Einstein goes on, it is like the relationship between our overcoat and the ticket given us when we check our overcoat. In other words, human perception involves coding even more than crude sensing. The mesh of language, or of mathematics, or of a school of art, or of any system of human abstracting, gives to our mental constructs the structure, not of the original fact, but of the symbol system into which it is coded, just as a map-maker colors a nation purple not because it is purple but because his code demands it. But every code excludes certain things, blurs other things, and overemphasizes still other things. Nijinski's celebrated leap through the window at the climax of Le Spectre d'une Rose is best coded in the ballet notation system used by choreographers; verbal language falters badly in attempting to convey it; painting or sculpture could capture totally the magic of one instant, but one instant only, of it; the physicist's equation, Force = Mass X Acceleration, highlights one aspect of it missed by all these other codes, but loses everything else about it. Every perception-is influenced, formed, and structured by the habitual coding habits— mental game habits— of the perceiver. All authority is a function of coding, of game rules. Men have arisen again and again armed with pitchforks to fight armies with cannon; men have also submitted docilely to the weakest and most tottery oppressors. It all depends on the extent to which coding distorts perception and conditions the physical (and mental) reflexes. It seems at first glance that authority could not exist at all if all men were cowards or if no men were cowards, but flourishes as it does only because most men are cowards and some men are thieves. Actually, the inner dynamics of cowardice and submission on the one hand and of heroism and rebellion on the other are seldom consciously realized either by the ruling class or the servile class. Submission is identified not with cowardice but with virtue, rebellion not with heroism but with evil. To the Roman slave-owners, Spartacus was not a hero and the obedient slaves were not cowards; Spartacus was a villain and the obedient slaves were virtuous. The obedient slaves believed this also. The obedient always think of themselves as virtuous rather than cowardly.

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APPENDIX LAMED: THE TACTICS OF MAGICK \r\n \r\n>The human brain evidently operates on some variation of the famous principle enunciated in The Hunting of the Snark: 'What I tell you three times is true.' \r\n>—NORBERT WEINER, Cybernetics \r\n \r\nThe most important idea in the Book of Sacred Magic of Abra-Melin the Mage is the simple-looking formula 'Invoke often.' \r\n\r\nThe most successful form of treatment for so-called mental disorders, the Behavior Therapy of Pavlov, Skinner, Wolpe, et al., could well be summarized in two similar words: 'Reinforce often.' ('Reinforcement,' for all practical purposes, means the same as the layman's term 'reward.' The essence of Behavior Therapy is rewarding desired behavior; the behavior 'as if by magic' begins to occur more and more often as the rewards continue.) Advertising, as everybody knows, is based on the axiom 'Repeat often.' Those who think they are 'materialists' and think that 'materialism' requires them to deny all facts which do not square with their definition of 'matter' are loath to admit the well-documented and extensive list of individuals who have been cured of serious maladies by that very vulgar and absurd form of magick known as Christian Science. Nonetheless, the reader who wants to understand this classic work of immortal literature will have to analyze its deepest meanings, guided by an awareness that there is no essential difference between magick, Behavior Therapy, advertising, and Christian Science. All of them can be condensed into Abra-Melin's simple 'Invoke often.' Reality, as Simon Moon says, is thermoplastic, not thermosetting. It is not quite Silly-Putty, as Mr. Paul Krassner once claimed, but is much closer to Silly-Putty than we generally realize. \r\n\r\nIf you are told often enough that 'Budweiser is the king of beers,' Budweiser will eventually taste somewhat better— perhaps a great deal better— than it tasted before this magick spell was cast. If a behavior therapist in the pay of the communists rewards you every time you repeat a communist slogan, you will repeat it more often, and begin to slide imperceptibly toward the same kind of belief that Christian Scientists have for their mantras. And if a Christian Scientist tells himself every day that his ulcer is going away, the ulcer will disappear more rapidly than it would have had he not subjected himself to this homemade advertising campaign. Finally, if a magician invokes the Great God Pan often enough, the Great God Pan will appear just as certainly as heterosexual behavior appears in homosexuals who are being handled (or manhandled) by Behavior Therapy. The opposite and reciprocal of 'Invoke often' is 'Banish often.' The magician wishing for a manifestation of Pan will not only invoke Pan directly and verbally, create Panlike conditions in his temple, reinforce Pan associations in every gesture and every article of furniture, use the colors and perfumes associated with Pan, etc.; he will also banish other gods verbally, banish them by removing their associated furnitures and colors and perfumes, and banish them in every other way. The Behavior Therapist calls this 'negative reinforcement,' and in treating a patient who is afraid of elevators he will not only reinforce (reward) every instance in which the patient rides an elevator without terror, but will also negatively reinforce (punish) each indication of terror shown by the patient. The Christian Scientist, of course, uses a mantra or spell which both reinforces health and negatively reinforces (banishes) illness.* Similarly, a commercial not only motivates the listener toward the sponsor's product but discourages interest in all 'false gods'- by subsuming them under the rubric of the despised and contemptible Brand X. * The basic Christian Science mantra, known as 'The Scientific Statement of Being,' no less, is as follows: 'There is no life, truth, intelligence nor substance in matter. All is infinite mind and its infinite manifestation, for God is all in all, Spirit is immortal truth: matter is mortal error. Spirit is the real and eternal; matter is the unreal and temporal. Spirit is God and man is His image and likeness. Therefore man is not material, he is spiritual.' The fact that these statements are, in terms of the scientific criteria, 'meaningless,' 'non-operational,' and 'footless' is actually totally irrelevant. They work. Try them and see. As Aleister Crowley, no friend of Mrs. Eddy's, wrote, 'Enough of Because! May he be damned for a dog!' Hypnotism, debate, and countless other games have the same mechanism: Invoke often and Banish often. \r\n\r\nThe reader who seeks a deeper understanding of this argument can obtain it by putting these principles to the test. If you are afraid that you might, in this Christian environment, fall into taking the Christian Science mantra too seriously, try instead the following simple experiment. For forty days and forty nights, begin each day by invoking and praising the world in itself as an expression of the Egyptian deities. Recite at dawn: I bless Ra, the fierce sun burning bright, I bless Isis-Luna in the night, I bless the air, the Horus-hawk, I bless the earth on which I walk. Repeat at moonrise. Continue for the full forty days and forty nights. We say without any reservations that, at a minimum, you will feel happier and more at home in this part of the galaxy (and will also understand better Uncle John Feather's attitude toward our planet); at maximum, you may find rewards beyond your expectations, and will be converted to using this mantra for the rest of your life. (If the results are exceptionally good, you just might start believing in ancient Egyptian gods.) \r\n\r\nA selection of magick techniques which will offend the reason of no materialist can be found in Laura Archera Huxley's You Are Not the Target (a powerful mantra, the title!), in Gestalt Therapy, by Peris, Heferline, and Goodman, and in Mind Games, by Masters and Houston. All this, of course, is programming your own trip by manipulating appropriate clusters of word, sound, image, and emotional (prajna) energy. The aspect of magick which puzzles, perplexes, and provokes the modern mentality is that in which the operator programs somebody else's trip, acting at a distance. It is incredible and insulting, to this type of person, if one asserts that our Mr. Nkrumah Fubar could program a headache for the President of the United States. He might grant that such manipulating of energy is possible if the President was told about Mr. Fubar's spells, but he will not accept that it works just as well when the subject has no conscious knowledge of the curse. The magical theory that 5 = 6 has no conviction for such a skeptic, and magicians have not yet proposed a better theory. The materialist then asserts that all cases where magic did appear to work under this handicap are illusions, delusions, hallucinations, 'coincidences,'* misapprehensions, 'luck,' accident, or downright hoax. * Look up the etymology of that word some time and see if it means anything. He does not seem to realize that asserting this is equivalent to asserting that reality is, after all, thermoplastic— for he is admitting that many people live in a different reality than his own. Rather than leave him to grapple as best he can with this self-contradiction, we suggest that he consult Psychic Discoveries Behind the Iron Curtain, by Ostrander and Schroder—especially Chapter 11, 'From Animals to Cybernetics: The Search for a Theory of Psi.' He might realize that when 'matter' is fully understood, there is nothing a materialist need reject in magick action at a distance, which has been well explored by scientists committed to the rigid Marxist form of dialectical materialism. \r\n\r\nThose who have kept alive the ancient traditions of magick, such as the Ordo Templi Orientalis, will realize that the essential secret is sexual (as Saul tries to explain in the Sixth Trip) and that more light can be found in the writings of Wilhelm Reich, M. D., than in the current Soviet research. But Dr. Reich was jailed as a quack by the U.S. Government, and we would not ask our readers to consider the possibility that the U.S. Government could ever be Wrong about anything. Any psychoanalyst will guess at once the most probable symbolic meanings of the Rose and the Cross; but no psychologist engaged in psi research has applied this key to the deciphering of traditional magic texts. The earliest reference to freemasonry in English occurs in Andersen's 'Muses Threnody,' 1638: \r\n\r\n>For we be brethren of the Rosey Cross \r\n>We have the Mason Word and second sight \r\n\r\nbut no parapsychologist has followed up the obvious clue contained in this conjunction of the vaginal rose, the phallic cross, the word of invocation, and the phenomenon of thought projection. That the taboos against sexuality are still latent in our culture explains part of this blindness; fear of opening the door to the most insidious and subtle forms of paranoia is another part. (If the magick can work at a distance, the repressed thought goes, which of its is safe?) A close and objective study of the anti-LSD hysteria in America will shed further light on the mechanisms of avoidance here discussed. Of course, there are further offenses and affronts to the rationalist in the deeper study of magick. We all know, for instance, that words are only arbitrary conventions with no intrinsic connection to the things they symbolize, yet magick involves the use of words in a manner that seems to imply that some such connection, or even identity, actually exists. The reader might analyze some powerful bits of language not generally considered magical, and he will find something of the key. For instance, the 2 + 3 pattern in 'Hail Eris'/'All hail Discordia' is not unlike the 2 + 3 in 'Holy Mary, Mother of God,' or that in the 'L.S./M.F.T.' which once sold many cartons of cigarettes to our parents; and the 2 + 3 in Crowley's 'Io Pan! Io Pan Pan!' is a relative of these. Thus, when a magician says that you must shout 'Abrahadabra,' and no other word, at the most intensely emotional moment in an invocation, he exaggerates; you may substitute other words; but you will abort the result if you depart too far from the five-beat pattern of 'Abrahadabra.' A glance at the end of Appendix Beth will save the reader from misunderstanding the true tenor of these remarks. \r\n\r\nBut this brings us to the magical theory of reality. Mahatma Guru Sri Paramahansa Shivaji (Aleister Crowley again, under another pen-name) writes in Yoga for Yahoos: \r\n\r\n>Let us consider a piece of cheese. We say that this has certain qualities, shape, structure, color, solidity, weight, taste, smell, consistency and the rest; but investigation has shown that this is all illusory. Where are these qualities? Not in the cheese, for different observers give quite different accounts of it. Not in ourselves, for we do not perceive them in the absence of the cheese . . . What then are these qualities of which we are so sure? They would not exist without our brains; they would not exist without the cheese. They are the results of the union, that is of the Yoga, of the seer and seen, of subject and object... \r\n\r\nThere is nothing here with which a modern physicist could quarrel; and this is the magical theory of the universe. The magician assumes that sensed reality - the panorama of impressions monitored by the senses and collated by the brain— is radically different from so-called objective reality.¹ About the latter 'reality' we can only form speculations or theories which, if we are very careful and subtle, will not contradict either logic or the reports of the senses. This lack of contradiction is rare; some conflicts between theory and logic, or between theory and sense-data, are not discovered for centuries (for example, the wandering of Mercury away from the Newtonian calculation of its orbit). And even when achieved, lack of contradiction is proof only that the theory is not totally false. It is never, in any case, proof that the theory is totally true— for an indefinite number of such theories can be constructed from the known data at any time. For instance, the geometries of Euclid, of Gauss and Reimann, of Lobachevski, and of Fuller all work well enough on the surface of the earth, and it not yet clear whether the Gauss-Reimann or the Fuller system works better in interstellar space. \r\n\r\nIf we have this much freedom in choosing our theories about 'objective reality,' we have even more liberty in deciphering the 'given' or transactional sensed reality. The ordinary person senses as he or she has been taught to sense —that is, as they have been programmed by their society. The magician is a self-programmer. Using invocation and evocation— which are functionally identical with self-conditioning, auto-suggestion, and hypnosis, as shown above— he or she edits or orchestrates sensed reality like an artist.^{2\r\n\r\nThis} book, being part of the only serious conspiracy it describes— that is, part of Operation Mindfuck— has programmed the reader in ways that he or she will not understand for a period of months (or perhaps years). When that understanding is achieved, the real import of this appendix (and of the equation 5 = 6) will be clearer. Officials at Harvard thought Dr. Timothy Leary was joking when he warned that students should not be allowed to indiscriminately remove dangerous, habit-forming books from the library unless each student proves a definite need for each volume. (For instance, you have lost track of Joe Malik's mysterious dogs by now.) It is strange that one can make the clearest possible statements and yet be understood by many to have said the opposite. \r\n\r\nThe Rite of Shiva, as performed by Joe Malik during the SSS Black Mass, contains the central secret of all magick, very explicitly, yet most people can reread that section a dozen, or a hundred times, and never understand what the secret is. For instance, Miss Portinari was a typical Catholic girl in every way— except for an unusual tendency to take Catholicism seriously— until she began menstruating and performing spiritual meditations every day.³ One morning, during her meditation period, she visualized the Sacred Heart of Jesus with unusual clarity; immediately another image, distinctly shocking to her, came to mind with equal vividness. She recounted this experience to her confessor the next Saturday, and he warned her, gravely, that meditation was not healthy for a young girl, unless she intended to take the oath of seclusion and enter a convent. She had no intention of doing that, but rebelliously (and guiltily) continued her meditations anyway. The disturbing second image persisted whenever she thought of the Sacred Heart; she began to suspect that this was sent by the Devil to distract her from meditation. \r\n\r\nOne weekend, when she was home from convent school on vacation, her parents decided she was the right age to be introduced to Roman society. (Actually, they, like most well-off Italian families, had already chosen which daughter would be given to the church— and it wasn't her. Hence, this early introduction to la dolce vita.) One of the outstanding ornaments of Rome at that time was the 'eccentric international businessman' Mr. Hagbard Celine, and he was at the party to which Miss Portinari was taken that evening. It was around eleven, and she had consumed perhaps a little too much Piper Heidseck, when she happened to find herself standing near a small group who were listening rapt-ly to a story the strange Celine was telling. Miss Portinari wondered what this creature might be saying—he was reputedly even more cynical and materialistic than other international money-grubbers, and Miss Portinari was, at that time, the kind of conservative Catholic idealist who finds capitalists even more dreadful than socialists. She idly tuned in on his words; he was talking English, but she understood that language adequately. \r\n' 'Son, son,' Hagbbard recited, ' 'with two beautiful women throwing themselves at you, why are you sitting alone in your room jacking off?' Miss Portinari blushed furiously and drank some more champagne to conceal it. She hated the man already, knowing that she would surrender her virginity to him at the earliest opportunity; of such complexities are intellectual Catholic adolescents capable. \r\n'And the boy replied,' Hagbard went on, ' 'I guess you just answered your own question, Ma.' ' There was a shocked silence. \r\n'The case is quite typical,' Hagbard added blandly, obviously finished. 'Professor Freud recounts even more startling family dramas.' \r\n'I don't see ...' a celebrated French auto racer began, frowning. Then he smiled. 'Oh,' he said, 'was the boy an American?' \r\nMiss Portinari left the group perhaps a bit too hurriedly (she felt a few eyes following her) and quickly refilled her champagne glass. A half-hour later she was standing on the veranda, trying to clear her head in the night air, when a shadow moved near her and Celine appeared amid a cloud of cigar smoke. \r\n'The moon has a fat jaw tonight,' he said in Italian. 'Looks like somebody punched her in the mouth.' \r\n'Are you a poet in addition to your other accomplishments?' she asked coolly. 'That sounds as if it might be American verse.' \r\nHe laughed— a clear peal, like a stallion whinnying. 'Quite so,' he said. 'I just came from Rapallo, where I was talking to America's major poet of this century. How old are you?' he asked suddenly. \r\n'Almost sixteen,' she said fumbling the words. \r\n'Almost fifteen,' he corrected ungallantly. \r\n'If it's any affair of yours—' \r\n'It might be,' he replied easily. 'I need a girl your age for something I have in mind.' \r\n'I can imagine. Something foul.' He stepped further out of the shadows and closer. \r\n'Child,' he said, 'are you religious?' \r\n'I suppose you regard that as old-fashioned,' she replied, imagining his mouth on her breast and thinking of paintings of Mary nursing the Infant. \r\n'At this point in history,' he said simply, 'it's the only thing that isn't old-fashioned. What was your birthdate? Never mind— you must be a Virgo.' \r\n'I am,' she said. (His teeth would bite her nipple, but very gently. He would know enough to do that.) 'But that is superstition, not religion.' \r\n'I wish I could draw a precise line between religion, superstition, and science.' He smiled. 'I find that they keep running together. You are Catholic, of course?' His persistence was maddening. \r\n'I am too proud to believe an absurdity, and therefore I am not a Protestant,' she replied— immediately fearing that he would recognize the plagiarism. \r\n'What symbol means the most to you?' he asked, with the blandness of a prosecuting attorney setting a trap. \r\n'The cross,' she said quickly. She didn't want him to know the truth. \r\n'No.' He again corrected her ungallantly. 'The Sacred Heart.' \r\nThen she knew he was of Satan's party. \r\n'I must go,' she said. \r\n'Meditate further on the Sacred Heart,' he said, his eyes blazing like a hypnotist's (a cornball gimmick, he was thinking privately, but it might work). 'Meditate on it deeply, child. You will find in it the essential of Catholicism — and the essential of all other religion.' \r\n'I think you are mad,' she responded, leaving the veranda with undignified haste. But two weeks later, during her morning meditation, she suddenly understood the Sacred Heart. At lunchtime she disappeared—leaving behind a note to the Mother Superior of the convent school and another note for her parents— and went in search of Hagbard. She had even more potential than he realized, and (as elsewhere recorded) within two years he abdicated in her favor. They never became lovers.⁴ \r\n\r\nThe importance of symbols— images— as the link between word and primordial energy demonstrates the unity between magick and yoga. Both magick and yoga— we reiterate—are methods of self-programming employing synchronistically connected chains of word, image, and bio-energy. Thus, rationalists, who are all puritans, have never considered the fact that disbelief in magick is found only in puritanical societies. The reason for this is simple: Puritans are incapable of guessing what magick is essentially all about. It can even be surely ventured that only those who have experienced true love, in the classic Albigensian or troubadour sense of that expression, are equipped to understand even the most clear-cut exposition of the mysteries.⁵ \r\n\r\nThe eye in the triangle; for instance, is not primarily a symbol of the Christian Trinity, as the gullible assume— except insofar as the Christian Trinity is itself a visual (or verbal) elaboration on a much older meaning. Nor is this symbol representative of the Eye of Osiris or even of the Eye of Horus, as some have ventured; it is venerated, for instance, among the Cao Dai sect in Vietnam, who never heard of Osiris or Horus. The eye's meaning can be found quite simply by meditating on Tarot Trump XV, the Devil, which corresponds, on the Tree of Life, to the Hebrew letter ayin, the eye. The reader who realizes that 'The Devil' is only a late rendering of the Great God Pan has already solved the mystery of the eye, and the triangle has its usual meaning. The two together are the union of Yod, the father, with He, the Mother, as in Yod-He-Vau-He, the holy unspeakable name of God. Vau, the Holy Ghost, is the result of their union, and final He is the divine ecstasy which follows. One might even venture that one who contemplates this key to the identities of Pan, the Devil, the Great Father, and the Great Mother will eventually come to a new, more complete understanding of the Christian Trinity itself, and especially of its most mysterious member, Vau, the elusive Holy Ghost. \r\n\r\nThe pentagram comes in two forms but always represents the fullest extension of the human psyche— the male human psyche in particular. The pentagram with one horn exalted is, quite naturally, associated with the right-hand path; and the two-horned pentagram with the left-hand path. (The Knights Templar, very appropriately, inscribed the head of Baphomet, the goat-headed deity who was their equivalent of Pan or the Devil, within the left-handed pentagram in such wise that each 'horn' contained one of Baphomet's horns.) It is to be observed that the traditionally sinister⁷ left-hand pentagram contains an internal pentagon with one point upward, whereas the right-hand pentagram contains an internal pentagon with one point downward; this nicely illustrates the Law of Opposites.⁸ The pentagon in the Sacred Chao is tilted from the perpendicular so that it cannot be said to have any points directly upward or directly downward—or perhaps can be said to have 1 ½ points up and 1 ½ points down⁹ — thereby illustrating the Reconciliation of Opposites. All that can be said against the method of the left-hand pentagram, without prejudice, is that this form of the sacrament is always destructive of the Holy Spirit, in a certain sense. It should be remembered that the right-hand pentagram method is also destructive in most cases, especially by those practitioners so roundly condemned in Chapter 14 of Joyce's Ulysses— and this group is certainly the majority these days. In view of the ecological crisis, it might even be wise to encourage the left-hand method and discourage the right-hand method at this time, to balance the Sacred Numbers. \r\n\r\nVery few readers of the Golden Bough have pierced Sir Prof. Dr. Frazer's veil of euphemism and surmised the exact method used by Isis in restoring life to Osiris, although this is shown quite clearly in extant Egyptian frescoes. Those who are acquainted with this simple technique of resurrecting the dead (which is at least partially successful in all cases and totally successful in most) will have no trouble in skrying the esoteric connotations of the Sacred Chao— or of the Taoist yin-yang or the astrological sign of cancer. The method almost completely reverses that of the pentagrams, right or left, and it can even be said that in a certain sense it was not Osiris himself but his brother, Set, symbolically understood, who was the object of Isis's magical workings. In every case, without exception, a magical or mystical symbol always refers to one of the very few¹⁰ variations of the same, very special variety of human sacrifice: the 'one eye opening' or the 'one hand clapping'; and this sacrifice cannot be partial— it must culminate in death if it is to be efficacious. The literal-mindedness of the Saures, in the novel, caused them to become a menace to life on earth; the reader should bear this in mind. The sacrifice is not simple. It is a species of cowardice, epidemic in Anglo-Saxon nations for more than three centuries, which causes most who seek success in this field to stop short before the death of the victim. Anything less than death—that is, complete oblivion—simply will not work.¹¹ (One will find more clarity on this crucial point in the poetry of John Donne than in most treatises alleging to explain the secrets of magick.) \r\n\r\nThe symbolism of the swastika is quite adequately explained in Wilhelm Reich's Mass Psychology of Fascism. Ouroboros, the serpent eating its own tail, is chiefly emblematic of the Mass of the Holy Ghost.¹² The Roman Catholic symbolism of the Sacred Heart is strikingly overt, especially to readers of Frazer and Payne-Knight. In essence, it is the same notion conveyed by the cartoonist's conventional rendering of Cupid shooting his arrow into a red pulsating heart. This is the basic meaning of the Dying God and the Resurrection. The identification of Christ with the pelican who stabs its own heart with its beak (to feed its young) is an analogous rendering of the same motif. We repeat that it was only because the Saure family so misread these simple symbols that they became cruel and sadistic. In essence, then, the basic symbols, of magic, mythology, and religion—whether Eastern or Western, ancient or modern, 'right-hand' or 'left-hand'—are so simple that only the pernicious habit of looking for alleged 'profundities' and 'mysteries' prevents people from automatically understanding them almost without thinking. The meaning of the hexagram— the female equivalent of the male pentagram— was explicated by Freud himself, but most students, convinced that the answer could not be so elementary and down-to-earth, continue to look into the clouds. \r\n\r\n¹ See the anthology Perception, edited by Robert Blake, Ph.D., and especially the chapter by psychologist Carl Rogers, which demonstrates that people's perceptions change while they are in psychotherapy. As William Blake noted, 'The fool sees not the same tree that the wise man sees.' \r\n² Everybody, of course, does this unconsciously; see the paragraph about the cheese. The magician, doing it consciously, controls it. \r\n³ These two signs of growth often appear at the same time, being DNA-triggered openings of the fourth neural circuit. \r\n⁴ They were quite good friends, though, and he did fuck her occasionally. \r\n⁵ This book has stated it as clearly as possible in a number of places, but some readers are still wondering what we are holding back. \r\n⁶ This being has more in common with the ordinary nocturnal visitor, sometimes called a 'ghost,' than is immediately evident to the uninitiated. Cf. the well-documented association of poltergeist disturbances with adolescents. \r\n⁷ This association, attributing diabolism to the left-hand path, is oversimplified, prejudiced, and superstitious. In general, it can be said that the left-hand pentagram is suitable for both invocations and evocations, whereas the right-hand pentagram is suitable only for evocations, and mat is the only important difference. (It is assumed that the reader understands the pentagram as an exclusively male symbol.) \r\n⁸ Cf. the Tarot trumps II and III—the Magus, holding one arm upward and one downward, and the High Priestess, sitting between the pillars of Day and Night. (The Priestess is also associated with the Hebrew letter gimmel, the camel, and part of the meaning of this symbolism is contained in the shapes of the camel's back and the Hebrew letter.) \r\n⁹ This makes it quite useless for summoning werewolves. The Sacred Chao, however, is intended to teach a philosophical lesson, not to attract individuals with dubious pastimes. \r\n¹⁰ Fewer than seventy, according to a classical enumeration. \r\n¹¹ The magician must always identify fully with the victim, and share every agonized contortion to the utmost. Any attitude of standing aside and watching, as in a theatrical performance, or any intellectualization during the moments when the sword is doing its brutal but necessary work, or any squeamishness or guilt or revulsion, creates the two-mindedness against which Hagbard so vehemently warns in Never Whistle While You're Pissing. In a sense, only the mind dies. \r\n¹² See Israel Regardie, The Tree of Life.\r\n

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It is hard to get beyond the accepted beliefs of one's own age. The first man to think a new thought advances it very tentatively. New ideas have to be around a while before anyone will promote them hard. In their first form, they are like tiny, imperceptible mutations that may eventually lead to new species. That's why cultural cross-fertilization is so important. It increases the gene-pool of the imagination.

A monopoly on the means of communication may define a ruling elite more precisely than the celebrated Marxian formula of 'monopoly on the means of production.' Since man extends his nervous system through channels of communication like the written word, the telephone, radio, etc., he who controls these media controls part of the nervous system of every member of society. The contents of these media become part of the contents of every individual's brain. Thus, in pre-literate societies taboos on the spoken word are more numerous and more Draconic than at any more complex level of social organization. With the invention of written speech—hieroglyphic, ideographic, or alphabetical —the taboos are shifted to this medium; there is less concern with what people say and more concern with what they write. (Some of the first societies to achieve literacy, such as Egypt and the Mayan culture of ancient Mexico, evidently kept a knowledge of their hieroglyphs a religious secret which only the higher orders of the priestly and royal families were allowed to share.) The same process repeats endlessly: Each step forward in the technology of communication is more heavily tabooed than the earlier steps. Thus, in America today (post-Lenny Bruce), one seldom hears of convictions for spoken blasphemy or obscenity; prosecution of books still continues, but higher courts increasingly interpret the laws in a liberal fashion, and most writers feel fairly confident that they can publish virtually anything; movies are growing almost as desacralized as books, although the fight is still heated in this area; television, the newest medium, remains encased in neolithic taboo. (When the TV pundits committed lese majeste after an address by the then Dominant Male, a certain Richard Nixon, one of his lieutenants quickly informed them they had overstepped, and the whole tribe— except for the dissident minority— cheered for the reasertion of tradition.) When a more efficient medium arrives, the taboos on television will decrease.

Every fact of science was once Damned. Every invention was considered impossible. Every discovery was a nervous shock to some orthodoxy. Every artistic innovation was denounced as fraud and folly. The entire web of culture and 'progress,' everything on earth that is manmade and not given to us by nature, is the concrete manifestation of some man's refusal to bow to Authority. We would own no more, know no more, and be no more than the first apelike hominids if it were not for the rebellious, the recalcitrant, and the intransigent. As Oscar Wilde truly said, 'Disobedience was man's Original Virtue.' The human brain, which loves to read descriptions of itself as the universe's most marvelous organ of perception, is an even more marvelous organ of rejection. The naked facts of our economic game, are easily discoverable and undeniable once stated, but conservatives— who are usually individuals who profit every day of their lives from these facts— manage to remain oblivious to them, or to see them through a very rosy-tinted and distorting lens. (Similarly, the revolutionary ignores the total testimony of history about the natural course of revolution, through violence, to chaos, back to the starting point) We must remember that thought is abstraction. In Einstein's metaphor, the relationship between a physical fact and our mental reception of that fact is not like the relationship between beef and beef-broth, a simple matter of extraction and condensation; rather, as Einstein goes on, it is like the relationship between our overcoat and the ticket given us when we check our overcoat. In other words, human perception involves coding even more than crude sensing. \r\n \r\nThe mesh of language, or of mathematics, or of a school of art, or of any system of human abstracting, gives to our mental constructs the structure, not of the original fact, but of the symbol system into which it is coded, just as a map-maker colors a nation purple not because it is purple but because his code demands it. But every code excludes certain things, blurs other things, and overemphasizes still other things. Nijinski's celebrated leap through the window at the climax of Le Spectre d'une Rose is best coded in the ballet notation system used by choreographers; verbal language falters badly in attempting to convey it; painting or sculpture could capture totally the magic of one instant, but one instant only, of it; the physicist's equation, Force = Mass X Acceleration, highlights one aspect of it missed by all these other codes, but loses everything else about it. Every perception is influenced, formed, and structured by the habitual coding habits— mental game habits— of the perceiver. All authority is a function of coding, of game rules. Men have arisen again and again armed with pitchforks to fight armies with cannon; men have also submitted docilely to the weakest and most tottery oppressors. It all depends on the extent to which coding distorts perception and conditions the physical (and mental) reflexes. It seems at first glance that authority could not exist at all if all men were cowards or if no men were cowards, but flourishes as it does only because most men are cowards and some men are thieves. Actually, the inner dynamics of cowardice and submission on the one hand and of heroism and rebellion on the other are seldom consciously realized either by the ruling class or the servile class. Submission is identified not with cowardice but with virtue, rebellion not with heroism but with evil. To the Roman slave-owners, Spartacus was not a hero and the obedient slaves were not cowards; Spartacus was a villain and the obedient slaves were virtuous. The obedient slaves believed this also. The obedient always think of themselves as virtuous rather than cowardly.

On November 23, 1970, the body of Stanislaus Oedipuski, forty-six, of West living Park Road, was found floating in the Chicago river. Death, according to the police laboratory, did not result from drowning but from beating about the head and shoulders with a square-ended object. The first inquiries by homicide detectives revealed that Oedipuski had been a member of God's Lightning and the theory was formed that a conflict between the dead man and his former colleagues might have resulted in his being snuffed with their Wooden crosses. Further investigation revealed that Oedipuski had been a construction worker and until very recently well liked on his job, behaving in a normal, down -to-earth manner, bitching about the government, cursing the lazy bums on Welfare, hating niggers, shouting obscene remarks at good-looking dolls who passed construction sites and— when the odds were safely above the 8-to-l level— joining other middle-aged workers in attacking and beating young men with long hair, peace buttons, or other un-American stigmata. Then, about a month before, all that had changed. He began bitching about the bosses as well as the government— almost sounding like a communist at times; when somebody else cussed the crumb-bums on Welfare, Stan remarked thoughtfully, 'Well, you know, our union keeps them from getting jobs, fellows, so what else can they do but go on Welfare? Steal?' He even said once, when some of the guys were good-humoredly giving the finger and making other gallant noises and signals toward a passing eighteen-year-old girl, 'Hey, you know, that might really be embarrassing and scaring her . . . !' Worse yet, his own hair begun to grow surprisingly long in the back, and his wife told friends that he didn't look at TV much anymore but instead sat in a chair most evenings reading books. The police found that was indeed true, and his small library— gathered in less than a month— was remarkable indeed, featuring works on astronomy, sociology, Oriental mysticism, Darwin's Origin of the Species, detective novels by Raymond Chandler, Alice in Wonderland, and a college-level text on number theory with the section on primes heavily marked with notes in the margin; the gallant, and now pathetic, tracks of a mind that was beginning to grow after four decades of stagnation, and then had been abruptly stomped. Most mysterious of all was the card found in the dead man's pocket, which although waterlogged, could still be read. One side said THERE IS NO ENEMY ANYWHERE

This Is It

Author: Alan Watts

Publisher: Vintage (1973)

To 'realize Buddha in this body' is to realize that you yourself are in fact the universe. You are not, as parents and teachers are wont to imply, a mere stranger on probation in the scheme of things; you are rather a sort of nerve-ending through which the universe is taking a peek at itself, which is why, deep down inside, almost everyone has a vague sense of eternity. Few dare admit this because it would amount to believing that you are God, and God in our culture is the cosmic Boss, so that anyone imagining himself to be be God is deemed either blasphemous or insane. But for Buddhists this is no problem because they do not have this particular idea of God, and so also are not troubled by the notion of sin and everlasting damnation. Their picture of the universe is not political, not a kingdom ruled by a monarch, but rather an organism in which every part is a 'doing' of the whole, so that everything that happens to you is understood as your own karma, or 'doing.' Thus when things go wrong you have no one but yourself to blame. You are not a sinner but a fool, so try another way.

In other words, was the effect of the LSD in my nervous system the addition to my senses of some chemical screen which distorted all that I saw to preternatural loveliness? Or was its effect rather to remove certain habitual and normal inhibitions of the mind and senses, enabling us to see things as they would appear to us if we were not so chronically repressed? If [the latter is true], it is possible that the art forms of other cultures appear exotic - that is, unfamiliarly enchanting - because we are seeing the world through the eyes of artists whose repressions are not the same as ours.

To Have or to Be?

Author: Erich Fromm

Publisher: Continuum Impacts (2005)

As long as orgiastic states are a matter of common practice in a tribe, they do not produce anxiety or guilt. To act in this way is right, and even virtuous, because it is a way shared by all, approved and demanded by the medicine men or priests; hence there is no reason to feel guilty or ashamed. It is quite different when the same solution is chosen by an individual in a culture which has left behind these common practices. Alcoholism and drug addition are the forms which the individual chooses in a non-orgiastic culture. In contrast to those participating in the socially patterned solution, such individuals suffer from guilt feelings and remorse. While they try to escape from separateness by taking refuge in alcohol or drugs, they feel all the more separate after the orgiastic experience is over, and thus are driven to take recourse to it with increasing frequency and intensity.'

What most people in our culture mean by being lovable is essentially a mixture between being popular and having sex appeal...Two persons thus fall in love when they feel they have found the best object available on the market, considering the limitations of their own exchange values.

Perhaps the most striking example of today's consumer-buying phenomenon is the private automobile. Our age deserves to be dubbed 'the age of the automobile,' four whole economy has been built around automobile production, and our whole life is greatly determined by the rise and fall of the consumer market for cars.\n\n 'To those who have one, their car seems like a vital necessity; to those who do not yet own one, especially people in the so-called socialist states, a car is a symbol of joy. Apparently, however, affection for one's car is not deep and abiding, but a love affair of somewhat short duration, for owners change their cars frequently; after two years, even after just one, an auto owner tires of the 'old car' and starts shopping around for a 'good deal' on a new vehicle. From shopping around to purchase, the whole transaction seems to be a game in which even trickery is sometimes a prime element, and the 'good deal' is enjoyed as much as, if not more than, the ultimate prize: that brand-new model in the driveway.\n\n 'Several factors must be taken into account in order to solve the puzzle of the seemingly flagrant contradiction between the owners' property relationship to their automobiles and their so-short-lived interest in them. First, there is the element of depersonalization in the owner's relationship to the car; the car is not a concrete object that its owner is fond of, but a status symbol, an extension of power - an ego builder; having acquired a car, the owner has actually acquired a new piece of ego. A second factor is that buying a new car every two years instead of, say, every six increases the buyer's thril of acquisition; the act of making the new car one's own is a kind of defloration - it enhances one's sense of control, and the more often it happens, the more thrilled one is. The third factor is that frequent car buying means frequent opportunities to 'make a deal' - to make a profit by the exchange - a satisfaction deeply rooted in men and women today. The fourth factor is one of great importance: the need to experience new stimuli, because the old stimuli are flat and exhausted after but a short while. In an earlier discussion of stimuli, I differentiated between 'activating' and 'passivating' stimuli and suggested the following formulation: 'the more 'passivating' a stimulus is, the more frequently it must be changed in tensity and/or in kind; the more 'activating' it is, the longer it retains its stimulating quality and the less necessary is change in intensity and content.' The fifth and most important factor lies in the change in social character that has occurred during the past century and a half, i.e., from the 'hoarding' to the 'marketing' character. While the change does not do away with the having orientation, it does modify it considerably.

The Portable Nietzsche

Author: Friedrich Nietzsche

Publisher: Portable Library (1977)

552

In Athens, in the time of Cicero, who expresses his surprise about this, the men and youths were far superior in beauty to the women. But what work and exertion the service of beauty had the male sex there imposed on itself for centuries! For one should make no mistake about the method in this case: a breeding of feelings and thoughts alone is almost nothing; one must first persuade the body. Strict perseverance in significant and exquisite gestures together with the obligation to live only with people who do not 'let themselves go' - that is quite enough for one to become significant and exquisite, and in two or three generations all this becomes inward. It is decisive for the lot of a people and of humanity that culture should begin in the right place - not in the 'soul' (as was the fateful superstition of the priests and half-priests): the right place is the body, the gesture, the diet, physiology; the rest follows from that. Therefore the Greeks remain the first cultural event in history: they knew, they did, what was needed; and Christianity, which despised the body, has been the greatest misfortune of humanity so far.

511

The three tasks for which educators are required - One must learn to see, one must learn to think, one must learn to speakandwrite: the goal in all three is a noble culture. Learning to see - accustoming the eye to calmness, to patience, to letting things come up to it; postponing judgement, learning to go around and grasp each individual case from all sides. That is the first preliminary schooling for spirituality: not to react at once to a stimulus, but to gain control of all the inhibiting, excluding instincts. Learning to see, as I understand it, is almost what, unphilosophically speaking, is called a strong will: the essential feature is precisely not to 'will' - to be able to suspend decision. All un-spirituality, all vulgar commonness, depend on the inabilty to resist a stimulus: one must react, one follows every impulse.

The Unbearable Lightness of Being

Author: Milan Kundera

Publisher: Harper Perennial Modern Classics (2009)