/tag/consumerism

11 quotes tagged 'consumerism'

Publisher: Zero Books (2014)

Publisher: Inner Traditions International (2003)

178-179

Furthermore, the absurdity of modern life is blatantly revealed by those economic aspects that essentially, and regressively, determine it. On the one hand, an economy of necessities has decidedly become an economy of excess, one of whose causes is the overproduction and progress of industrial technology. On the other hand, overproduction requires, for the sake of the market, that a maximum volume of needs be fed and maintained among the masses: needs that, on the brink of becoming customary and 'normal,''' entail a corresponding, growing conditioning of the individual. The first factor here is the very nature of the dissociated productive process that has, as it were, taken modern man by the hand, like an unleashed giant incapable of restraint, thus confirming the saying: Fiat production pereat homo! (Let there be production! Let man perish! — Werner Sombart). While in a capitalist regime not only greed for profits and dividends has a part in this senseless increase in production, but also the objective necessity for capital reinvestment in order to prevent a blockage paralyzing the entire system, another more general cause of the senseless increase of production along the lines of an excessive consumer economy is the necessity to employ labor to combat unemployment. As a result, in many states the principle of overproduction and overindustrialization, exacerbated by the demands of private capitalism, has become the very dictator of sociopolitical planning. So a vicious circle forms, the opposite of a system in equilibrium, of processes well contained within sensible boundaries. \nThis naturally brings us to an even more prominent aspect of the absurdity of modern existence: the unrestrained increase and growth of the population, occurring along with the regime of the masses, fostered by democracy, the 'conquests of science,' and the unselective welfare system. The procreative pandemic or demon is effectively the principal force that incessantly feeds and sustains the entire system of the modern economy, with its mechanism ever more conditioning the individual. Proof positive of the derisory character of the craze for power nurtured by today's man is the fact that this creator of machines, this dominator of nature, this inaugurator of the atomic era, is not far above an animal or a savage when it comes to sex. He is incapable of controlling the most primitive forms of the sexual impulse and everything connected with it. So, as though obeying a blind destiny, he ceaselessly, irresponsibly, increases the formless human mass and supplies the chief driving force to the entire system of the paroxysmal, unnatural, and ever more conditioned economic life of modern society, creating at the same time innumerable hotbeds of social and international instabilities and tensions. The vicious circle then becomes that of the mass, which, with the excess potential of a workforce, feeds over production, which in its turn seeks ever-larger markets and masses to absorb the products. Nor can we ignore the fact that demographic growth has an index inversely proportional to the social scale, thus adding a further factor to the general regressive process.

The Society of the Spectacle

Author: Guy Debord

Publisher: kindle import (0)

Tools for Conviviality

Author: Ivan Illich

Publisher: Marion Boyars Publishers Ltd (2009)

Food of the Gods

Author: Terence McKenna

Publisher: Bantam Books (1993)

150

Dominator style hatred of women, general sexual ambivalence and anxiety, and alcohol culture conspired to create the peculiarly neurotic approach to sexuality that characterizes European civilization. Gone are the boundary‑dissolving hallucinogenic orgies that diminished the ego of the individual and reasserted the values of the extended family and the tribe. The dominator response to the need to release sexual tension in an ambience of alcohol is the dance hall, the bordello, and the institutionalized expansion of a new underclass‑that of the 'fallen woman.' The prostitute is a convenience for the dominator style, with its fear and disgust of women; alcohol and its social institutions create the social space in which this fascination and disgust can be acted out without responsibility. This is a difficult subject to address. Alcohol is used by millions of people, both men and women, and I will make no friends by taking the position that alcohol culture is not politically correct. Yet how can we explain the legal toleration for alcohol, the most destructive of all intoxicants, and the almost frenzied efforts to repress nearly all other drugs? Could it not be that we are willing to pay the terrible toll that alcohol extracts because it is allowing us to continue the repressive dominator style that keeps us all infantile and irresponsible participants in a dominator world characterized by the marketing of ungratified sexual fantasy? If you find this difficult to believe, then think about the extent to which images of sexual desirability in our society are associated with images of sophisticated use of alcohol. How many women have their first sexual experiences in an atmosphere of alcohol use that ensures that these crucial experiences take place entirely on dominator terms?

The Denial of Death

Author: Ernest Becker

Publisher: Free Press (1975)

The Role of Logo Design in Creating Brand Emotion

Author: Aslı Biricik

Publisher: İzmir Institute of Technology (2006)

Visually, attractive packaging using bright colours and clean designs mesmerises people, captivating them and enhancing their brand relationship. Unmistakable Absolut 14 Vodka, Apple iMac, and Gillette razors are brands that are focused on constantly introducing the fresh shapes and sensory experiences that consumers appreciate. 'Colour is a sensation and not a substance.' (Friedman 1947) And sensation runs within us, unlike products that run without. Products that transform into appealing sensations are the ones that win. Every emotional branding strategy must consider the effect (or the absence) colours will have on the brand. Colour is about conveying crucial information to consumers. “Colours trigger very specific responses in the central nervous system and celebral cortex. Once they affect the celebral cortex, colours can activate thoughts, memories, and particular modes of perception. This arousal prompts an increase in consumers’ ability to process information.” (Gobé 2001) Properly chosen colours obtain a more accurate understanding of the brand and provide consumers a better recall of the brand. The effect of colours arises both from cultural connections and physiology, and these influences are enforced by one another. Colours with long wavelengths are arousing. Red is the most stimulating colour that will attract the eye faster than any other. Colours with short wavelengths are soothing. Blue actually lowers blood pressure, pulse, and respiration rates. Yellow is in the middle of wavelengths detectable by the human eye. Therefore it is the brightest and easily attracts attention. This is the original reason for making the Yellow Pages yellow. Colour often sets the mood of a brand through logos and packaging. Generally, it is desirable to select a colour that is easily associated with the product. For example John Deere uses green for its tractors. Green implies nature. IBM has a solid blue that communicates stability and reliability. However as Al Ries and Jack Trout note in The 22 Immutable Laws of Branding, “it is more important to create a separate brand identity than it is to use the right symbolic colour. Hertz, the first car-rental brand, picked yellow. So Avis, the second brand, picked red. National went with green.” (Ries and Trout 1998) The role colour choice can play in brand identity is not to be underestimated. Colours can demand attention, provoke responses. An orange, translucent, curvaceous iMac screams, “fun” and “different”. Contrast that with a typical, gray, rectangular desktop that communicates a “utilitarian” and “standard” identity. Neither computer is necessarily functionally superior, but the iMac is distinguished. It is an emotional brand.

Pop Magic

Author: Grant Morrison

Publisher: The Disinformation Company (2008)

In My Own Way

Author: Alan Watts

Publisher: New World Library (2007)

To Have or to Be?

Author: Erich Fromm

Publisher: Continuum Impacts (2005)

Perhaps the most striking example of today's consumer-buying phenomenon is the private automobile. Our age deserves to be dubbed 'the age of the automobile,' four whole economy has been built around automobile production, and our whole life is greatly determined by the rise and fall of the consumer market for cars.\n\n 'To those who have one, their car seems like a vital necessity; to those who do not yet own one, especially people in the so-called socialist states, a car is a symbol of joy. Apparently, however, affection for one's car is not deep and abiding, but a love affair of somewhat short duration, for owners change their cars frequently; after two years, even after just one, an auto owner tires of the 'old car' and starts shopping around for a 'good deal' on a new vehicle. From shopping around to purchase, the whole transaction seems to be a game in which even trickery is sometimes a prime element, and the 'good deal' is enjoyed as much as, if not more than, the ultimate prize: that brand-new model in the driveway.\n\n 'Several factors must be taken into account in order to solve the puzzle of the seemingly flagrant contradiction between the owners' property relationship to their automobiles and their so-short-lived interest in them. First, there is the element of depersonalization in the owner's relationship to the car; the car is not a concrete object that its owner is fond of, but a status symbol, an extension of power - an ego builder; having acquired a car, the owner has actually acquired a new piece of ego. A second factor is that buying a new car every two years instead of, say, every six increases the buyer's thril of acquisition; the act of making the new car one's own is a kind of defloration - it enhances one's sense of control, and the more often it happens, the more thrilled one is. The third factor is that frequent car buying means frequent opportunities to 'make a deal' - to make a profit by the exchange - a satisfaction deeply rooted in men and women today. The fourth factor is one of great importance: the need to experience new stimuli, because the old stimuli are flat and exhausted after but a short while. In an earlier discussion of stimuli, I differentiated between 'activating' and 'passivating' stimuli and suggested the following formulation: 'the more 'passivating' a stimulus is, the more frequently it must be changed in tensity and/or in kind; the more 'activating' it is, the longer it retains its stimulating quality and the less necessary is change in intensity and content.' The fifth and most important factor lies in the change in social character that has occurred during the past century and a half, i.e., from the 'hoarding' to the 'marketing' character. While the change does not do away with the having orientation, it does modify it considerably.

The attitude inherent in consumerism is that of swallowing the whole world. The consumer is eternal suckling crying for the bottle. This is obvious in pathological phenomena, such as alcoholism and drug addiction. We apparently sing out both these addictions because their effects interfere with the addicted person's social obligations. Compulsive smoking is not thus censured because, while not less of an addiction, it does not interfere with the smokers' social functions, but possibly 'only' with their life spans.