What are we to make of a creation in which the routine activity is for organisms to be tearing others apart with teeth of all types—biting, grinding flesh, plant stalks, bones between molars, pushing the pulp greedily down the gullet with delight, incorporating its essence into one’s own organization, and then excreting with foul stench and gasses the residue. Everyone reaching out to incorporate others who are edible to him. The mosquitoes bloating themselves on blood, the maggots, the killerbees attacking with a fury and a demonism, sharks continuing to tear and swallow while their own innards are being torn out—not to mention the daily dismemberment and slaughter in “natural” accidents of all types: an earthquake buries alive 70 thousand bodies in Peru, automobiles make a pyramid heap of over 50 thousand a year in the U.S. alone, a tidal wave washes over a quarter of a million in the Indian Ocean. Creation is a nightmare spectacular taking place on a planet that has been soaked for hundreds of millions of years in the blood of all its creatures. The soberest conclusion that we could make about what has actually been taking place on the planet for about three billion years is that it is being turned into a vast pit of fertilizer. But the sun distracts our attention, always baking the blood dry, making things grow over it, and with its warmth giving the hope that comes with the organism’s comfort and expansiveness. “Questo sol m’arde, e questo m’innamore,” as Michelangelo put it.

• automobiles
• creation
• attention
• hope
• routine
• flesh
• activity

Perhaps the most striking example of today's consumer-buying phenomenon is the private automobile. Our age deserves to be dubbed 'the age of the automobile,' four whole economy has been built around automobile production, and our whole life is greatly determined by the rise and fall of the consumer market for cars.\n\n 'To those who have one, their car seems like a vital necessity; to those who do not yet own one, especially people in the so-called socialist states, a car is a symbol of joy. Apparently, however, affection for one's car is not deep and abiding, but a love affair of somewhat short duration, for owners change their cars frequently; after two years, even after just one, an auto owner tires of the 'old car' and starts shopping around for a 'good deal' on a new vehicle. From shopping around to purchase, the whole transaction seems to be a game in which even trickery is sometimes a prime element, and the 'good deal' is enjoyed as much as, if not more than, the ultimate prize: that brand-new model in the driveway.\n\n 'Several factors must be taken into account in order to solve the puzzle of the seemingly flagrant contradiction between the owners' property relationship to their automobiles and their so-short-lived interest in them. First, there is the element of depersonalization in the owner's relationship to the car; the car is not a concrete object that its owner is fond of, but a status symbol, an extension of power - an ego builder; having acquired a car, the owner has actually acquired a new piece of ego. A second factor is that buying a new car every two years instead of, say, every six increases the buyer's thril of acquisition; the act of making the new car one's own is a kind of defloration - it enhances one's sense of control, and the more often it happens, the more thrilled one is. The third factor is that frequent car buying means frequent opportunities to 'make a deal' - to make a profit by the exchange - a satisfaction deeply rooted in men and women today. The fourth factor is one of great importance: the need to experience new stimuli, because the old stimuli are flat and exhausted after but a short while. In an earlier discussion of stimuli, I differentiated between 'activating' and 'passivating' stimuli and suggested the following formulation: 'the more 'passivating' a stimulus is, the more frequently it must be changed in tensity and/or in kind; the more 'activating' it is, the longer it retains its stimulating quality and the less necessary is change in intensity and content.' The fifth and most important factor lies in the change in social character that has occurred during the past century and a half, i.e., from the 'hoarding' to the 'marketing' character. While the change does not do away with the having orientation, it does modify it considerably.

• having
• automobiles
• capitalism
• consumerism
• culture
• ego
• power
• property
• stimulus
• love
• lies
• life
• experience
• change
• relationship
• control
• joy
• past
• character
• market
• marketing
• model
• fall
• symbol
• status