The power of capitalist realism derives in part from the way that capitalism subsumes and consumes all of previous history: one effect of its 'system of equivalence' which can assign all cultural objects, whether they are religious iconography, pornography or Das Kapital, a monetary value. Walk around the British Museum, where you see objects torn from their lifeworlds and assembled as if on the deck of some Predator spacecraft, and you have a powerful image of this process at work. In the conversion of practices and rituals into merely aesthetic objects, the beliefs of previous cultures are objectively ironized, transformed into artifacts.

• capitalism
• history
• culture
• capitalist realism
• system of equivalence
• objectification
• colonization

That's how the madness of the world tries to colonize you: from the outside in, forcing you to live in its reality

• madness
• reality
• consensus reality
• colonization