/similar_quotes/1127

Showing 31 similar quotes for quote #1127 from Food of the Gods by Terence McKenna

Publisher: Inner Traditions International (2003)

137-138

This, then, is the state of affairs: Modern science has led to a prodigious increase of information about phenomena in formerly unexplored or neglected fields, but in so doing it has not brought man any closer to the depths of reality, but has rather distanced and estranged him from them; and what nature 'really' is, according to science, escapes any concrete intuition. From this point of view, the latest science has no advantage over earlier, materialistic science. The atoms of yesteryear and the mechanistic conception of the universe at least allowed one to represent something, in however primitive a fashion; but the entities of the latest mathematical physics serve to represent absolutely nothing. They are simply the stitches of a net that has been fabricated and perfected not for the sake of knowing in a concrete, intuitive, and living sense — the only sense that would matter to an undegenerate humanity — but in order to gain an ever greater power, yet still an external one, over nature, whose depths remain closed to man and as mysterious as ever. Nature's mysteries have simply been covered over, and attention diverted from them by the spectacular successes of technology and industry, where one no longer tries to know the world, but to change it for the purposes of an earthbound humanity — following the program explicitly laid out by Karl Marx. \nI will repeat that it is a fraud to speak of a spiritual value in today's science, just because instead of matter, it talks about energy, or because it sees mass as 'coagulated radiations' or a sort of 'congealed light,' and because it considers spaces of more than three dimensions. None of that has any existence outside the theories of specialists in purely abstract mathematical notions. When these notions are substituted for those of earlier physics, they still change nothing of modern man's effective experience of the world. This substitution of one hypothesis for another does not concern real existence, but only interests minds given to pointless divagations. After it has been said that energy, not matter, exists, that we live not in a Euclidean, three-dimensional space but in a curved space of four or more dimensions, and so forth, things remain as they were; my actual experience has not changed a whit, and the significance of what I see — light, the sun, fire, seas, sky, flowering plants, dying beings — the ultimate significance of every process and phenomenon is no more transparent to me. One cannot begin to speak of transcendence, of a deepened knowledge in spiritual or truly intellectual terms. One can only speak of a quantitative extension of notions about other sectors of the external world, which aside from practical utility has only curiosity value. \nIn every other respect, modern science has made reality more alien and inaccessible to men of today than it ever was in the era of materialism and so-called classical physics. And it is infinitely more alien and inaccessible than it was to men of other civilizations and even to primitive peoples. It is a cliche that the modern scientific vision has desacralized the world, and the world desacralized by scientific knowledge has become one of the existential elements that make up modern man, all the more so to the degree that he is 'civilized.' Ever since he has been subject to compulsory education, his mind has been stuffed with 'positive' scientific notions; he cannot avoid seeing in a soulless light everything that surrounds him, and therefore acts destructively.\n

The Bakhtin Reader

Author: Bakhtin, Medvedev, Voloshinov, Pam Morris (Editor)

Publisher: Arnold (2001)

Utterance, as we know, is constructed between two socially organized persons, and in the absence of a real addressee, an addressee is presupposed in the person, so to speak, of a normal representative of the social group to which the speaker belongs. The word is oriented towards an addressee, toward who that addressee might be: a fellow-member or not of the same social group, of higher or lower standing (the addressee's hierarchical status), someone connected with the speaker by close social ties (father, brother, husband, and so on) or not. There can be no such things as an abstract addressee, a man unto himself, so to speak. With such a person, we would indeed have no language in common, literally and figuratively. Even though we sometimes have pretensions to experiencing and saying things urbi et orbi, actually, of course, we envision this 'world at large' through the prism of the concrete social milieu surrounding us. In the majority of cases, we presuppose a certain typical and stabilized social purview toward which the ideological creativity of our own social group and time is oriented, i.e., we assume as our addressee a contemporary of our literature, our science, our moral and legal codes. \nEach person's inner world and thought has its stabilized social audience that comprises the environment in which reasons, motives, values, and so on are fashioned. The more cultured a person, the more closely his inner audience will approximate the normal audience of ideological creativity; but, in any case, specific class and specific era are limits that the ideal of addressee cannot go beyond. \nOrientation of the word toward the addressee has an extremely high significance. In point of fact, word is a two-sided act. It is determined equally by whose word it is and for who it is meant. As word, it is precisely the product of the reciprocal relationship between speaker and listener, addresser and addressee. Each and every word expresses the 'one' in relation to the 'other'. I give myself verbal shape from another's point of view, ultimately, from the point of view of the community to which I belong. A word is a bridge thrown between myself and another. If one end of the bridge depends on me, then the other depends on my addressee. A word is territory shared by both addresser and addressee, by the speaker and his interlocutor... \nDialogue, in the narrow sense of the word, is, of course, only one of the forms - a very important form, to be sure - of verbal interaction. But dialogue can also be understood in a broader sense, meaning not only direct, face-to-face, vocalized verbal communication between persons, but also verbal communication of any type whatsoever. A book, i.e., a verbal performance in print, is also an element of verbal communication. It is something discussable in actual, real-life dialogue, but aside from that, it is calculated for active perception, involving attentive reading and inner responsiveness, and for organized, printed reaction in the various forms devised by the particular sphere of verbal communication in question (book reviews, critical surveys, defining influence on subsequent works, and so on). Moreover a verbal performance of this kind also inevitably orients itself with respect to previous performances in the same sphere, both those by the same author and those by other authors. It inevitably takes its point of departure from some particular state of affairs involving a scientific problem or a literary style. Thus the printed verbal performance engages, as it were, in a ideological colloquy of large scale: it responds to something, objects to something, affirms something, anticipates possible responses and objections, seeks support, and so on. \n*Any utterance*, no matter how weighty and complete in and of itself, is only a movement in the continuous process of verbal communication. But that continuous verbal communication is, in turn, itself only a moment in the continuous, all-inclusive, generative process of a given social collective. An important problem arises in this regard: the study of the connection between concrete verbal interaction and the extraverbal situation - both the immediate situation and, through it, the broader situation. The forms this connection takes are different, and different factors in a situation may, in association with this or that form, take on different meanings (for instance, these connections differ with the different factors of situation in literary or in scientific communication). Verbal communication can never be understood and explained outside of this connection with a concrete situation. Verbal intercourse is inextricably interwoven with communication of other types, all stemming from the common ground of production communication. It goes without saying that word cannot be divorced from this eternally generative, unified process of communication. In its concrete connection with a situation, verbal communication is always accompanied by social acts of a nonverbal character (the performance of labor, the symbolic acts of a ritual, a ceremony, etc.), and is often only an accessory to these acts, merely carrying out an auxiliary role.

The basic task of understanding does not at all amount to recognizing the linguistic form used by the speaker as the familiar, 'that very same', form, the way we distinctly recognize, for instance, a signal that we have not quite become used to or a form in a language that we do not know very well. No, the task of understanding does not basically amount to recognizing the form used, but rather to understanding it in a particular, concrete context, to understanding its meaning in a particular utterance, i.e., it amounts to understanding its novelty and not to recognizing its identity. \n \n In other words, the understander, belonging to the same language community, also is attuned to the linguistic form not as a fixed, self-identical signal, but as a changeable and adaptable sign. \n \n The process of understanding is on no account to be confused with the process of recognition. These are thoroughly different processes. Only a sign can be understood; what is recognized is a signal. A signal is an internally fixed, singular thing that does not in fact stand for anything else, or reflect or refract anything, but is simply a technical means for indicating this or that object (some definite, fixed object) or this or that action (likewise definite and fixed). Under no circumstances does the signal relate to the domain of the ideological; it relates to the world of technical devices, to instruments of production in the broad sense of the term...\n \n One other extremely pertinent consideration needs to be added here. The verbal consciousness of speakers has, by and large, nothing whatever to do with linguistic form as such or with language as such.

53-54

The properties of the word as an ideological sign...are what make the word the most suitable material for viewing the whole of this problem in basic terms. What is important about the word in this regard is not so much its sign purity as its social ubiquity. The word is implicated in literally each and every act or contact between people - in collaboration on the job, in ideological exchanges, in the chance contacts of ordinary life, in political relationships, and so on. Countless ideological threads running through all areas of social intercourse register effect in the word. It stands to reason, then, that the word is the most sensitive index of social changes, and what is more, of changes still in the process of growth, still without definitive shape and not as yet accommodated into already regularized and fully defined ideological systems. The word is the medium in which occur the slow quantitative accretions of those changes which have not yet achieved the status of a new ideological quality, not yet produced a new and fully-fledged ideological form. The word has the capacity to register all the transitory, delicate, momentary phases of social change.

51-52

Every ideological sign is not only a reflection, a shadow, of reality, but is also itself a material segment of that very reality. Every phenomenon functioning as an ideological sign has some kind of material embodiment, whether in sound, physical mass, color, movements of the body, or the like. In this sense, the reality of the sign is fully objective and lends itself to a unitary, monistic, objective method of study. A sign is a phenomenon of the external world. Both the sign itself and all the effects it produces (all those actions, reactions and new signs it elicits in the surrounding social milieu) occur in outer experience. \nThis is a point of extreme importance. Yet, elementary and self-evident as it may seem, the study of ideologies has still not drawn all the conclusions that follow from it. \nThe idealistic philosophy of culture and psychologistic cultural studies locate ideology in the consciousness. Ideology, they assert, is a fact of consciousness; the external body of the sign is merely a coating, merely a technical means for the realization of the inner effect, which is understanding. \nIdealism and psychologism alike overlook the fact that understanding itself can come about only within some kind of semiotic material (e.g., inner speech), that sign bears upon sign, that consciousness itself can arise and become a viable fact only in the material embodiment of signs. The understanding of a sign is, after all, an act of reference between the sign apprehended and other, already known signs; in other words, understanding is a response to a sign with signs. And this chain of ideological creativity and understanding, moving from sign to sign and then to a new sign, is perfectly consistent and continuous: from one link of a semiotic nature (hence, also of a material nature) we proceed uninterruptedly to another link of exactly the same nature. And nowhere is there a break in the chain, nowhere does the chain plunge into inner being, nonmaterial in nature and unembodied in signs. \nThis ideological chain stretches from individual consciousness to individual consciousness, connecting them together. Signs emerge, after all, only in the process of interaction between one individual consciousness and another. And the individual consciousness itself is filled with signs. Consciousness becomes consciousness only once it has been filled with ideological (semiotic) content, consequently, only in the process of social interaction... \nSigns can arise only on interindividual territory. It is territory that cannot be called 'natural' in the direct sense of the word: signs do not arise between two members of the species Homo sapiens. It is essential that the two individuals be organized socially, that they compose a group (a social unit); only then can the medium of signs take shape between them. The individual consciousness not only cannot be used to explain anything, but, on the contrary, is itself in need of explanation from the vantage point of the social, ideological medium. \n*The individual consciousness is a social-ideological fact*. Not until this point is recognized with due provision for all the consequences that follow from it will it be possible to construct either an objective psychology of an objective study of ideologies... \nNo cultural sign, once taken in and given meaning, remains in isolation: it becomes part of the unity of the verbally constituted consciousness. It is in the capacity of the consciousness to find verbal access to it. Thus, as it were, spreading ripples of verbal responses and resonances form around each and every ideological sign. Every ideological refraction of existence in process of generation, no matter what the nature of its significant material, is accompanied by ideological refraction in word as an obligatory concomitant phenomenon. \n

The Sacred Mushroom and the Cross

Author: John M. Allegro

Publisher: Paperjacks (1971)

3-4

The study of the relationship between words and the thoughts they express is called 'etymology' since it seeks the 'true' (Greek etumos) meaning of the word. The etymologist looks for the 'root' of the word, that is the inner core which expresses its fundamental or 'radical' concept. \r\nFor example, if we were to seek the root of a modern barbarism like 'de-escalate', we should immediately remove the 'de-' and the verbal appendage '-ate', slice off the initial 'e-' as a recognizable prefix, and be left with 'scal-' for further study. The Latin scala means 'ladder' and we are clearly on the right track. But at this stage the etymologist will look out for possible vocalic changes occurring between dialects. One of the more common is between l and n, and we are not surprised to find that an early form of the root has n in place of l, so that Sanskrit, one of the earliest dialects of Indo-European, has a root skan- with the idea of 'going up'. Sibilants can interchange, also, such as s and z, and short vowels can drop out in speech between consonants, like i between s and c. In fact, we can break down our Indo-European root scan-, 'ascend', still further into two Sumerian syllables, ZIG, 'rise', and 'AN', up. \r\nOr again, should we wish to track down the root of our word 'rule', meaning 'control, guide, exercise influence over', etc., we should find that our etymological dictionaries will refer us through an adaptation of Old French back to the Latin regulo, 'direct', connected with *regno, 'reign', rex, 'king', and so on. The root here is plain reg- or the like, and its ultimate source we can now discover by taking our search back another three or four thousand years to the earliest known writing of all, that of ancient Sumer in the Mesopotamian basin. There we find a root RIG, meaning 'shepherd', and, by breaking the word down even further, we can discover the idea behind 'shepherd', that of ensuring the fecundity of the flocks in his charge. This explains the very common concept that the king was a 'shepherd' to his people, since his task was primarily that of looking after the well-being and enrichment of the land and its people. \r\nHere etymology has done more than discover the root-meaning of a particular word: it has opened a window on prehistoric philosophic thought. The idea of the shepherd-king's role in the community did not begin with the invention of writing. The written word merely expresses a long-held conception.

How Our Lives Become Stories: Making Selves

Author: Paul John Eakin

Publisher: Cornell University Press (1999)

161-163

Jeffery H. Reiman argues that privacy is 'a precondition of personhood,' 'a social ritual by means of which an individual's moral title to his existence is conferred' (310). Moreover, theorists of privacy seem to agree that space or social distance is a precondition of privacy. If we accept this hypotheses, ethical problems will arise in life writing when space is transgressed, when privacy is abridged, with the result that the integrity of the person is breached or violated. I investigate this link between privacy and personhood first in the philosophical and juridical literature and then in various kinds of life writing. \r\n\r\nThe American press seized upon the death of the late Jacqueline Kennedy Onassis in 1994 to mourn the passing of an ideal of privacy that this beloved public figure had, paradoxically, come to represent. No one needs reminding that we live in an age of intrusiveness, where each innovation in communications technology seems to create some new threat to the possibility of being left alone: we read daily about eavesdropping on the eaveless virtual space of cellular phones, about call screening, caller identification, and scrambling devices. It is surely a sign on the times that access is newly empowered as a transitive verb. The hunger of the public for the private lives of the rich and famous has spawned a breed of professional privacy-busters - gossip columnists and paparazzi - and Onassis became the chosen prey of self-styled paparazzo Ronald E. Galella. Photographer Galella's single-minded pursuit of Onassis resulted in more than a decade of litigation, culminating in a Federal Superior Court judgement in 1982 that upheld Onassis's 'constitutional right of privacy' (Galella 1106)... \r\n\r\n The legal history of the right to privacy invoked in this case dates from the publication in 1890 of a celebrated article by Samuel D. Warren and Louis D. Brandeis titled, precisely, 'The Right to Privacy.' The article was occasioned by Warren's exasperation with intrusive coverage of his family's social life by the popular press of the period; revolutions in printing technology and photography exposed anyone deemed to be a celebrity - the Warrens were socially prominent Bostonians - to the gaze of a mass-circulation audience. Brandeis and Warren argued for 'a general right to privacy for thoughts, emotions and sensations...whether expressed in writing, or in conduct, in conversation, in attitudes, or in facial expression' (82), a right so comprehensive and fundamental, in fact, that we might call it the right to personhood. Their own formulation, however, as we shall see, has proved peculiarly memorable, 'the right to an inviolate personality' (85). \r\n\r\nThe subsequent legal history of privacy is rich and complex, turning especially on challenges to Brandeis and Warren's positing of a single, all-embracing right. William Prosser, for example, reviewing seventy years of cases in 1960, found that 'the law of privacy comprises four distinct kinds of invasion of four different interests of the plaintiff.' I quote his description of these four torts to suggest something of the complex of issues with which the right to privacy has been associated in the law: \r\n\r\n1. Intrusion upon the plaintiff's seclusion or solitude, or into his private affairs. \r\n2. Public disclosure of embarrassing private facts about the plaintiff. \r\n3. Publicity which places the plaintiff in a false light in the public eye. \r\n4. Appropriation, for the defendant's advantage, of the plaintiff's name or likeness. (107) \r\n\r\nCountering the apparent reductiveness of Prosser's four-part analysis, however, is Edward J. Bloustein's 'Privacy as an Aspect of Human Dignity: An Answer to Dean Prosser' (1964), a defense of the distinctiveness of the right to privacy claimed by Brandeis and Warren. Bloustein discerns in all of the manifold transgressions against the right to privacy 'an interference with individuality, an interference with the right of the individual to do what he will.' His portrait of the person deprived of privacy, moreover, is chilling: 'Such a being, although sentient, is fungible; he is not an individual' (188). \r\n\r\n*Galella*: Galella v. Onassis. 533 F.Supp.1076 (1982)

127

It may well be the case that the narrative model of identity that forms the bedrock of interpersonal relations in human communities is more like a piece of necessary cultural equipment than an ultimate psychological reality, something we need in order to get on with the business of living as we have been socialized to understand it. That is, there might be a sense in which the subjectivity of the ordinary individual, stripped of the cultural overlay of linguistic and narrative socialization, might not be so different from that of the autistic, but such a possibility is difficult to imagine precisely because it lies beyond the ground of our linguistically, narratively constituted knowing.

The RICH Economy

Author: Robert Anton Wilson

Publisher: Ronin Publishing, Inc (1980)

If there is one proposition which currently wins the assent of nearly everybody, it is that we need more jobs. 'A cure for unemployment' is promised, or earnestly sought, by every Heavy Thinker from Jimmy Carter to the Communist Party USA, from Ronald Reagan to the head of the economics department at the local university, from the Birchers to the New Left. \r\n \r\nI would like to challenge that idea. I don't think there is, or ever again can be, a cure for unemployment. I propose that unemployment is not a disease, but the natural, healthy functioning of an advanced technological society. \r\n \r\nThe inevitable direction of any technology, and of any rational species such as Homo sap., is toward what Buckminster Fuller calls ephemeralization, or doing-more-with-less. For instance, a modern computer does more (handles more bits of information) with less hardware than the proto-computers of the late '40's and '50's. One worker with a modern teletype machine does more in an hour than a thousand medieval monks painstakingly copying scrolls for a century. Atomic fission does more with a cubic centimeter of matter than all the engineers of the 19th Century could do with a million tons, and fusion does even more. \r\n \r\n*Unemployment is not a disease; so it has no 'cure.'* \r\n \r\nThis tendency toward ephemeralization or doing more-with-less is based on two principal factors, viz: \r\n \r\nThe increment-of-association, a term coined by engineer C.H. Douglas, a meaning simply that when we combine our efforts we can do more than the sum of what each of us could do separately. Five people acting synergetically together can lift a small modern car, but if each of the five tries separately, the car will not budge. As society evolved from tiny bands, to larger tribes, to federations of tribes, to city-states, to nations, to multinational alliances, the increment-of-association increased exponentially. A stone-age hunting band could not build the Parthenon; a Renaissance city-state could not put Neil Armstrong on the Moon. When the increment-of-association increases, through larger social units, doing-more-with-less becomes increasingly possible. \r\n\r\nKnowledge itself is inherently self-augmenting. Every discovery 'suggests' further discoveries; every innovation provokes further innovations. This can be seen concretely, in the records of the U.S. Patent Office, where you will find more patents granted every year than were granted the year before, in a rising curve that seems to be headed toward infinity. If Inventor A can make a Whatsit out of 20 moving parts, Inventor B will come along and build a Whatsit out of 10 moving parts. If the technology of 1900 can get 100 ergs out of a Whatchamacallum, the technology of 1950 can get 1,000 ergs. Again, the tendency is always toward doing-more-with-less. \r\n \r\nUnemployment is directly caused by this technological capacity to do more-with-less. Thousands of monks were technologically unemployed by Gutenberg. Thousands of blacksmiths were technologically unemployed by Ford's Model T. Each device that does-more-with-less makes human labor that much less necessary. \r\n \r\nAristotle said that slavery could only be abolished when machines were built that could operate themselves. Working for wages, the modern equivalent of slavery -- very accurately called 'wage slavery' by social critics -- is in the process of being abolished by just such self-programming machines. In fact, Norbert Wiener, one of the creators of cybernetics, foresaw this as early as 1947 and warned that we would have massive unemployment once the computer revolution really got moving. \r\n \r\nIt is arguable, and I for one would argue, that the only reason Wiener's prediction has not totally been realized yet -- although we do have ever-increasing unemployment -- is that big unions, the corporations, and government have all tacitly agreed to slow down the pace of cybernation, to drag their feet and run the economy with the brakes on. This is because they all, still, regard unemployment as a 'disease' and cannot imagine a 'cure' for the nearly total unemployment that full cybernation will create. \r\n \r\nSuppose, for a moment, we challenge this Calvinistic mind-set. Let us regard wage-work -- as most people do, in fact, regard it -- as a curse, a drag, a nuisance, a barrier that stands between us and what we really want to do. In that case, your job is the disease, and unemployment is the cure. \r\n \r\n'But without working for wages we'll all starve to death!?! Won't we?' \r\n \r\nNot at all. Many farseeing social thinkers have suggested intelligent and plausible plans for adapting to a society of rising unemployment. Here are some examples. \r\n \r\nThe National Dividend. This was invented by engineer C. H. Douglas and has been revived with some modifications by poet Ezra Pound and designer Buckminster Fuller. The basic idea (although Douglas, Pound, and Fuller differ on the details) is that every citizen should be declared a shareholder in the nation, and should receive dividends on the Gross National Product for the year. Estimates differ as to how much this would be for each citizen, but at the current level of the GNP it is conservative to say that a share would be worth several times as much, per year, as a welfare recipient receives -- at least five times more. Critics complain that this would be inflationary. Supporters of the National Dividend reply that it would only be inflationary if the dividends distributed were more than the GNP; and they are proposing only to issue dividends equal to the GNP. \r\n\r\nThe Guaranteed Annual Income. This has been urged by economist Robert Theobald and others. The government would simply establish an income level above the poverty line and guarantee that no citizen would receive less; if your wages fall below that level, or you have no wages, the government makes up the difference. This plan would definitely cost the government less than the present welfare system, with all its bureaucratic red tape and redundancy: a point worth considering for those conservatives who are always complaining about the high cost of welfare. It would also spare the recipients the humiliation, degradation and dehumanization built into the present welfare system: a point for liberals to consider. A system that is less expensive than welfare and also less debasing to the poor, it seems to me, should not be objectionable to anybody but hardcore sadists. \r\n \r\nThe Negative Income Tax. This was first devised by Nobel economist Milton Friedman and is a less radical variation on the above ideas. The Negative Income Tax would establish a minimum income for every citizen; anyone whose income fell below that level would receive the amount necessary to bring them up to that standard. Friedman, who is sometimes called a conservative but prefers to title himself a libertarian, points out that this would cost 'the government' (i.e. the taxpayers) less than the present welfare system, like Theobald's Guaranteed Annual Income. It would also dispense with the last tinge of humiliation associated with government 'charity,' since when you cashed a check from IRS nobody (not even your banker) would know if it was supplementary income due to poverty or a refund due to overpayment of last year's taxes. \r\n \r\nThe RICH Economy. This was devised by inventor L. Wayne Benner (co-author with Timothy Leary of Terra II) in collaboration with the present author. It's a four-stage program to retool society for the cybernetic and space-age future we are rapidly entering. RICH means Rising Income through Cybernetic Homeostasis.\r\n \r\n*Stage I* is to recognize that cybernation and massive unemployment are inevitable and to encourage them. This can be done by offering a $100,000 reward to any worker who can design a machine that will replace him or her, and all others doing the same work. In other words, instead of being dragged into the cybernetic age kicking and screaming, we should charge ahead bravely, regarding the Toilless Society as the Utopian goal humanity has always sought. \r\n \r\n*Stage II* is to establish either the Negative Income Tax or the Guaranteed Annual Income, so that the massive unemployment caused by Stage I will not throw hordes of people into the degradation of the present welfare system.\r\n \r\n*Stage III* is to gradually, experimentally, raise the Guaranteed Annual Income to the level of the National Dividend suggested by Douglas, Bucky Fuller, and Ezra Pound, which would give every citizen the approximate living standard of the comfortable middle class. The reason for doing this gradually is to pacify those conservative economists who claim that the National Dividend is 'inflationary' or would be practically wrecking the banking business by lowering the interest rate to near-zero. It is our claim that this would not happen as long as the total dividends distributed to the populace equaled the Gross National Product. but since this is a revolutionary and controversial idea, it would be prudent, we allow, to approach it in slow steps, raising the minimum income perhaps 5 per cent per year for the first ten years. And, after the massive cybernation caused by Stage I has produced a glut of consumer goods, experimentally raise it further and faster toward the level of a true National Dividend. \r\n \r\n*Stage IV* is a massive investment in adult education, for two reasons.\r\n\r\nPeople can spend only so much time fucking, smoking dope, and watching TV; after a while they get bored. This is the main psychological objection to the workless society, and the answer to it is to educate people for functions more cerebral than fucking, smoking dope, watching TV, or the idiot jobs most are currently toiling at. \r\n \r\nThere are vast challenges and opportunities confronting us in the next three or four decades, of which the most notable are those highlighted in Tim Leary's SMI2LE slogan -- Space Migration, Intelligence Increase, Life Extension. Humanity is about to enter an entirely new evolutionary relationship to space, time, and consciousness. We will no longer be limited to one planet, to a brief, less-than-a-century lifespan, and to the stereotyped and robotic mental processes by which most people currently govern their lives. Everybody deserves the chance, if they want it, to participate in the evolutionary leap to what Leary calls 'more space, more time, and more intelligence to enjoy space and time.'\r\n \r\nWhat I am proposing, in brief, is that the Work Ethic (find a Master to employ you for wages, or live in squalid poverty) is obsolete. A Work Esthetic will have to arise to replace this old Stone Age syndrome of the slave, the peasant, the serf, the prole, the wage-worker -- the human labor-machine who is not fully a person but, as Marx said, ' a tool, an automaton.' Delivered from the role of things and robots, people will learn to become fully developed persons, in the sense of the Human Potential movement. They will not seek work out of economic necessity, but out of psychological necessity -- as an outlet for their creative potential.\r\n \r\n ('Creative potential' is not a panchreston. It refers to the inborn drive to play, to tinker, to explore, and to experiment, shown by every child before his or her mental processes are stunted by authoritarian education and operant-conditioned wage-robotry.)\r\n \r\nAs Bucky Fuller says, the first thought of people, once they are delivered from wage slavery, will be, 'What was it that I was so interested in as a youth, before I was told I had to earn a living?' The answer to that question, coming from millions and then billions of persons liberated from mechanical toil, will make the Renaissance look like a high school science fair or a Greenwich Village art show.

Food of the Gods

Author: Terence McKenna

Publisher: Bantam Books (1993)

141

The ecstatic and orgiastic, visionary and boundary‑dissolving experiences, the central mysteries of the mushroom religion, were the very factors in the human situation acting to keep our ancestors human. The commonality of feeling generated by the mushroom held the community together. The divine, inspiring power of the mushroom spoke through the bards and singers. The indwelling spirit of the mushroom moved the hand that carved bone and painted stone. Such things were a commonplace of the Edenic world of the Goddess. Life was lived not as we have chosen to imagine it, on the edge of mute bestiality, but rather, close to a dimension of spontaneous magical and linguistic expression that now shines only briefly in each of us at the pinnacle of experimental intoxication but that then was the empowered and enveloping reality: the presence of the Great Goddess. History is the story of our unfocused agony over the loss of this perfect human world, and then of our forgetting it altogether, denying it and in so doing, denying a part of ourselves. It is a story of relationships, quasi‑symbiotic compacts, with plants that were made and broken. The consequence of not seeing ourselves as a part of the green engine of vegetable nature is the alienation and despair that surrounds us and threatens to make the future unbearable.

The linguistic depth women attained as gatherers eventually led to a momentous discovery: the discovery of agriculture. I call it momentous because of its consequences. Women realized that they could simply grow a restricted number of plants. As a result, they learned the needs of only those few plants, embraced a sedentary lifestyle, and began to forget the rest of nature they had once known so well. At that point the retreat from the natural world began, and the dualism of humanity versus nature was born. As we will soon see, one of the places where the old goddess culture died, fatal Huyuk, in present‑day Anatolian Turkey, is the very place where agriculture may have first arisen. At places like fatal Huyuk and Jericho, humans and their domesticated plants and animals became for the first time physically and psychologically separate from the life of untamed nature and the howling unknown. Use of hallucinogens can only be sanctioned in hunting and gathering societies. When agriculturists use these plants, they are unable to get up at dawn the morning after and go hoe the fields. At that point, corn and grain become gods‑gods that symbolize domesticity and hard labor. These replace the old goddesses of plant‑induced ecstasy. Agriculture brings with it the potential for overproduction, which leads to excess wealth, hoarding, and trade. Trade leads to cities; cities isolate their inhabitants from the natural world.

...the highly organized neurolinguistic areas of our brain have made language and culture possible. Where the search for scenarios of human emergence and social organization is concerned, the problem is this: we know that our linguistic abilities must have evolved in response to enormous evolutionary pressures‑but we do not know what these pressures were.

Symbols allow us to store information outside of the physical brain. This creates for us a relationship to the past very different from that of our animal companions. Finally, we must add to any analysis of the human picture the notion of self‑directed modification of activity. We are able to modify our behavior patterns based on a symbolic analysis of past events, in other words, through history. Through our ability to store and recover information as images and written records, we have created a human environment as much conditioned by symbols and languages as by biological and environmental factors.

...the presence of psilocybin in the hominid diet changed the parameters of the process of natural selection by changing the behavioral patterns upon which that selection was operating. Experimentation with many types of foods was causing a general increase in the numbers of random mutations being offered up to the process of natural selection, while the augmentation of visual acuity, language use, and ritual activity through the use of psilocybin represented new behaviors. One of these new behaviors, language use, previously only a marginally important trait, was suddenly very useful in the context of new hunting and gathering lifestyles. Hence psilocybin inclusion in the diet shifted the parameters of human behavior in favor of patterns of activity that promoted increased language; acquisition of language led to more vocabulary and an expanded memory capacity. The psilocybin‑using individuals evolved epigenetic rules or cultural forms that enabled them to survive and reproduce better than other individuals. Eventually the more successful epigenetically based styles of behavior spread through the populations along with the genes that reinforce them. In this fashion the population would evolve genetically and culturally.

Thinking about human evolution ultimately means thinking about the evolution of human consciousness. What, then, are the origins of the human mind? In their explanations, some investigators have adopted a primarily cultural emphasis. They point to our unique linguistic and symbolical capabilities, our use of tools, and our ability to store information epigenetically as songs, art, books, computers, thereby creating not only culture, but also history. Others, taking a somewhat more biological approach, have emphasized our physiological and neurological peculiarities, including the exceptionally large size and complexity of the human neocortex, a great proportion of which is devoted to complex linguistic processing, storage, and retrieval of information, as well as being associated with motor systems governing activities like speech and writing. More recently the feedback interactions between cultural influence and biological ontogeny have been recognized and seen to be involved in certain human developmental oddities, such as prolonged childhood and adolescence, the delayed onset of sexual maturity, and the persistence of many essentially neonatal characteristics through adult life. Unfortunately the union of these points of view has not yet led to the recognition of the genome‑shaping power of psychoactive and physioactive dietary constituents.

Languages appear invisible to the people who speak them, yet they create the fabric of reality for their users. The problem of mistaking language for reality in the everyday world is only too well known. Plant use is an example of a complex language of chemical and social interactions. Yet most of us are unaware of the effects of plants on ourselves and our reality, partly because we have forgotten that plants have always mediated the human cultural relationship to the world at large.

The Origins of Consciousness in the Breakdown of the Bicameral Mind

Author: Julian Jaynes

Publisher: University of Toronto Press (1978)

451

No one before 1000 B.C. ever felt guilt, even while shame was the way groups and societies were held together. To indicate the evidence that guilt as opposed to shame is a new emotion at this time, I would cite a single bit of evidence, and one that is well known^1. This is the story of Oedipus. It is referred to in two lines of the Iliad and two lines in the Odyssey which I think we can take as indicating the true story, as it came down from bicameral times. The story seems to be about a man who killed his father and then unwittingly married his mother and so became King of Thebes, proceeding to have several children - siblings by his mother, then discovering what he had done, certainly feeling shame since incest had always been a taboo, but evidently recovering from that shame, living a happy life thereafter with his wife-mother, and dying with royal honors sometime later. This was written down around 800 B.C., but the story comes from several centuries before that. And then, only four hundred years later, we have the great trilogy of Sophocles on the subject, a play about unknown guilt, guilt so extreme that a whole city is in famine because of it, so convulsive that the culprit when he discovers his guilt is not worthy to look upon the world again and stabs his eyes into darkness with the brooches clutched from his mother-wife’s breasts, and is led away by his sister-daughters into a mystical death at Colonus. And again, there is no biological mechanism for getting rid of guilt. How to get rid of guilt is a problem which a host of learned social rituals of reacceptance are now developed: scapegoat ceremonies among the Hebrews (the word for sending away translates now as “forgiveness”), the similar pharmakos among the Greeks (again the word aphesis for sending the pharmakos away becomes the Greek for “forgiveness”), “purification” ceremonies of many sorts, baptism, the taurobolium, the haj, confession, the tashlik, the mass, and of course the Christian cross, which takes away the sins of the world (note the metaphors and analogies in all this). Even changing the nature of God to a forgiving father. \r\n \r\n1 E. R. Dodds, The Greeks and the Irrational (Berkeley: University of California Press, 1951).

424

This drama, this immense scenario in which humanity has been performing on this planet over the last 4000 years, is clear when we take the large view of the central intellectual tendency of world history. In the second millennium B.C., we stopped hearing the voices of gods. In the first millennium B.C., those of us who still heard the voices, our oracles and prophets, they too died away 1. In the first millennium A.D., it is their sayings and hearings preserved in sacred texts through which we obeyed our lost divinities. And in the second millennium A.D., these writings lose their authority. The Scientific Revolution turns us away from the older sayings to discover the lost authorization in Nature. What we have been through in these last four millennia is the slow inexorable profaning of our species. And in the last part of the second millennium A.D., that process is apparently becoming complete. It is the Great Human Irony of our noblest and greatest endeavor on this planet that in the quest for authorization, in our reading of the language of God in Nature, we should read there so clearly that we have been so mistaken.\r\n\r\n\r\n1: I discuss this more fully in my paper with William Woodward, “In the Shadow of the Enlightenment,” Journal of the History of the Behavioral Sciences, 1974, 10: 3-15, 144-159.

305

For in spite of all that rationalist materialist science has implied since the Scientific Revolution, mankind as a whole has not, does not, and perhaps cannot relinquish his fascination with some human type of relationship to a greater and wholly other, some mys-terium tremendum with powers and intelligences beyond all left hemispheric categories, something necessarily indefinite and unclear, to be approached and felt in awe and wonder and almost speechless worship, rather than in clear conception, something that for modern religious people communicates in truths of feeling, rather than in what can be verbalized by the left hemisphere, and so what in our time can be more truly felt when least named, a patterning of self and numinous other from which, in times of our darkest distress, none of us can escape — even as the infinitely milder distress of decision-making brought out that relationship three millennia ago.

227

The most primitive, clumsy, but enduring method of discovering the will of silent gods is the simple recording of sequences of unusual or important events. In contrast to all other types of divination, it is entirely passive. It is simply an extension of something common to all mammalian nervous systems, namely, that if an organism experiences B after A, he will have a tendency to expect B the next time that A occurs. Since omens are really a particular example of this when expressed in language, we can say that the origin of omens is simply in animal nature rather than in civilized culture per se. Omens or sequences of events that might be expected to recur were probably present in a trivial way throughout bicameral times. But they had little importance. Nor was there any necessity to study such sequences, since the hallucinated voices of gods made all the decisions in novel situations. There are, for example, no Sumerian omen texts whatever. While the first traces of omens occur among the Semitic Akkadians, it is really only after the loss of the bicameral mind toward the end of the second millennium B.C. that such omen texts proliferate everywhere and swell out to touch almost every aspect of life imaginable. By the first millennium B.C., huge collections of them are made. In the library of King Ashurbanipal at Nineveh about 650 B.C., at least 30 percent of the twenty to thirty thousand tablets come into the category of omen literature. Each entry in these tedious irrational collections consists of an if-clause or protasis followed by a then-clause or apodosis. And there were many classes of omens, terrestrial omens dealing with everyday life: If a town is set on a hill, it will not be good for the dweller within that town. If black ants are seen on the foundations which have been laid, that house will get built; the owner of that house will live to grow old. If a horse enters a man's house, and bites either an ass or a man, the owner of the house will die and his household will be scattered. If a fox runs into the public square, that town will be devastated. If a man unwittingly treads on a lizard and kills it, he will prevail over his adversary. And so on endlessly, bearing on all those aspects of life that in a previous age would have been under the guidance of gods. They can be construed as a kind of first approach to narratization, doing by verbal formulae what consciousness does in a more complex way.

Consider what it is to listen and understand someone speaking to us. In a certain sense we have to become the other person; or rather, we let him become part of us for a brief second. We suspend our own identities, after which we come back to ourselves and accept or reject what he has said. But that brief second of dawdling identity is the nature of understanding language; and if that language is a command, the identification of understanding becomes the obedience. To hear is actually a kind of obedience. Indeed, both words come from the same root and therefore were probably the same word originally. This is true in Greek, Latin, Hebrew, French, German, Russian, as well as in English, where 'obey' comes from the Latin obedire, which is a composite of ob + audire, to hear facing someone.16 The problem is the control of such obedience. This is done in two ways. The first but less important is simply by spatial distance. Think, if you will, of what you do when hearing someone else talk to you. You adjust your distance to some culturally established standard.17 When the speaker is too close, it seems he is trying to control your thoughts too closely. When too far, he is not controlling them enough for you to understand him comfortably. If you are from an Arabian country, a face-to-face distance of less than twelve inches is comfortable. But in more northern 16 Straus, p. 229. 17 For those interested in pursuing this subject, see Edward T. Hall's The Hidden Dimension (New York: Doubleday, 1966), which stresses the cultural differences, and Robert Sommer's Personal Space: The Behavioral Basis of Design (Englewood Cliffs, New Jersey: Prentice-Hall, 1969), which examines spatial behavior in depth. 98 The Mind of Man countries, the conversation distance most comfortable is almost twice that, a cultural difference, which in social exchanges can result in a variety of international misunderstandings. To converse with someone at less than the usual distance means at least an attempted mutuality of obedience and control, as, for example, in a love relationship, or in the face-to-face threatening of two men about to fight. To speak to someone within that distance is to attempt to truly dominate him or her. To be spoken to within that distance, and there remain, results in the strong tendency to accept the authority of the person who is speaking. The second and more important way that we control other people's voice-authority over us is by our opinions of them. Why are we forever judging, forever criticizing, forever putting people in categories of faint praise or reproof? We constantly rate others and pigeonhole them in often ridiculous status hierarchies simply to regulate their control over us and our thoughts. Our personal judgments of others are filters of influence. If you wish to allow another's language power over you, simply hold him higher in your own private scale of esteem. And now consider what it is like if neither of these methods avail, because there is no person there, no point of space from which the voice emanates, a voice that you cannot back off from, as close to you as everything you call you, when its presence eludes all boundaries, when no escape is possible — flee and it flees with you — a voice unhindered by walls or distances, undiminished by muffling one's ears, nor drowned out with anything, not even one's own screaming — how helpless the hearer!

Consider what it is to listen and understand someone speaking to us. In a certain sense we have to become the other person; or rather, we let him become part of us for a brief second. We suspend our own identities, after which we come back to ourselves and accept or reject what he has said. But that brief second of dawdling identity is the nature of understanding language; and if that language is a command, the identification of understanding becomes the obedience. To hear is actually a kind of obedience. Indeed, both words come from the same root and therefore were probably the same word originally. This is true in Greek, Latin, Hebrew, French, German, Russian, as well as in English, where 'obey' comes from the Latin obedire, which is a composite of ob + audire, to hear facing someone.16

in other areas of science, we say we understand an aspect of nature when we can say it is similar to some familiar theoretical model. The terms theory and model, incidentally, are sometimes used interchangeably. But really they should not be. A theory is a relationship of the model to the things the model is supposed to represent. The Bohr model of the atom is that of a proton surrounded by orbiting electrons. It is something like the pattern of the solar system, and that is indeed one of its metaphoric sources. Bohr’s theory was that all atoms were similar to his model. The theory, with the more recent discovery of new particles and complicated interatomic relationships, has turned out not to be true. But the model remains. A model is neither true nor false; only the theory of its similarity to what it represents. A theory is thus a metaphor between a model and data. And understanding in science is the feeling of similarity between complicated data and a familiar model.

The Denial of Death

Author: Ernest Becker

Publisher: Free Press (1975)

The Role of Logo Design in Creating Brand Emotion

Author: Aslı Biricik

Publisher: İzmir Institute of Technology (2006)

Visually, attractive packaging using bright colours and clean designs mesmerises people, captivating them and enhancing their brand relationship. Unmistakable Absolut 14 Vodka, Apple iMac, and Gillette razors are brands that are focused on constantly introducing the fresh shapes and sensory experiences that consumers appreciate. 'Colour is a sensation and not a substance.' (Friedman 1947) And sensation runs within us, unlike products that run without. Products that transform into appealing sensations are the ones that win. Every emotional branding strategy must consider the effect (or the absence) colours will have on the brand. Colour is about conveying crucial information to consumers. “Colours trigger very specific responses in the central nervous system and celebral cortex. Once they affect the celebral cortex, colours can activate thoughts, memories, and particular modes of perception. This arousal prompts an increase in consumers’ ability to process information.” (Gobé 2001) Properly chosen colours obtain a more accurate understanding of the brand and provide consumers a better recall of the brand. The effect of colours arises both from cultural connections and physiology, and these influences are enforced by one another. Colours with long wavelengths are arousing. Red is the most stimulating colour that will attract the eye faster than any other. Colours with short wavelengths are soothing. Blue actually lowers blood pressure, pulse, and respiration rates. Yellow is in the middle of wavelengths detectable by the human eye. Therefore it is the brightest and easily attracts attention. This is the original reason for making the Yellow Pages yellow. Colour often sets the mood of a brand through logos and packaging. Generally, it is desirable to select a colour that is easily associated with the product. For example John Deere uses green for its tractors. Green implies nature. IBM has a solid blue that communicates stability and reliability. However as Al Ries and Jack Trout note in The 22 Immutable Laws of Branding, “it is more important to create a separate brand identity than it is to use the right symbolic colour. Hertz, the first car-rental brand, picked yellow. So Avis, the second brand, picked red. National went with green.” (Ries and Trout 1998) The role colour choice can play in brand identity is not to be underestimated. Colours can demand attention, provoke responses. An orange, translucent, curvaceous iMac screams, “fun” and “different”. Contrast that with a typical, gray, rectangular desktop that communicates a “utilitarian” and “standard” identity. Neither computer is necessarily functionally superior, but the iMac is distinguished. It is an emotional brand.

The Fourth Way

Author: P.D. Ouspensky

Publisher: Vintage (1971)

216

If we take the Ray of Creation, we must remember that the worlds are connected with one another and affect one another in accordance with the Law of Three. In other words, the first three worlds, taken together, produce the phenomenon which influences the following worlds, and so on. In the first three worlds the Absolute is the conductor of the active force. World 3 the conductor of the passive force, and World 6 the conductor of the neutralizing force. In other words, the Absolute is Carbon, World 3 is Oxygen and World 6 is Nitrogen. If we place the three forces in sequence, according to the order in which they unite, we will get the order 1, 2, 3; but the matters serving as conductors of these forces will, according to their density, stand in the order: carbon, nitrogen, oxygen. So when the triad begins to form, they stand in the order 1, 3, 2. When matters stand in this order, phenomena are produced. But for subsequent creation, for the formation of the next triad, nitrogen must, as it were, return once more to the third place, to the order 1, 2, 3, and in this way become carbon of the next triad, for the second triad comes from the neutralizing force of the first triad becoming active. This change of place of matters in the triad is a kind of cosmic dance which produces action. Let us now try to see how forces emerging from the Absolute in order to manifest themselves in World 3 must first pass through World 6. An analogy shows us quite plainly the necessity of this direction of force. As I said, man's will can influence a fragment of tissue in certain parts of his body. But a tissue is composed of cells. In order to affect the tissue man's will must first influence the cells composing the given fragment of tissue. The tissue is a different world from cells, but at the same time tissues do not exist apart from cells for they are composed of cells. World 3 is a separate world from World 6, and at the same time it is composed of Worlds 6, that is of worlds similar to our Milky Way. So in order to influence a part of World 3 (All Worlds) the Absolute must first influence a certain number of Worlds (All Suns) of which World 3 is composed. Thus, in the passage of forces. Worlds 1, 3, 6 stand, at first, in the order 1, 3, 6, then in the order 1, 6, 3, and then, for a further passage of forces, they must again resume the order 1, 3, 6. In the next triad the Milky Way is carbon, the sun oxygen and the planets nitrogen. Since nitrogen stands between carbon and oxygen, the force coming from the Milky Way, that is, from the stars, must first pass through the planets in order to reach the sun. This may look strange at the first glance, but if we visualize the structure of the solar system, we shall see quite clearly that it cannot be otherwise. No analogies are needed here. Imagine the sun surrounded by planets moving round it; in the distance, some group of stars from which influences go forth towards the sun. But the sun does not stand in one place; we know that it moves; the planets, rotating round it, move with it in space, forming, each of them by its motion, a spiral round the central rod of the sun, so that this central rod is entirely enclosed in the spirals of planets and no influence can reach it without first passing through the world of planets, that is, penetrating through the rings of the spirals. Further, planets becoming carbon of the third triad must find corresponding oxygen and nitrogen. In our Ray of Creation, oxygen is earth. But there is no nitrogen in the astronomical Ray of Creation. Therefore the planets cannot pass their influence direct to earth, and in order to make the passage of forces possible between the planets and the earth, a special contrivance was created which represents the sensitive organ of the earth—organic life on earth. Organic life on earth is nitrogen of the third triad. Forces coming from the planets fall first on organic life, which receives them and passes them on to the earth. If we remember the extremely complicated organization of the ends of sensitive nerves in our own organism, for instance the ends of the nerves of taste and smell, we shall not think it strange that man is defined as a sensitive nerve-end of the earth. Of course, a meadow covered with grass diners in many ways from man—it receives only some planetary influences, and very few of these. Man receives much more complex influences. But people differ greatly from one another in this respect. The majority of men are important only in the mass, and only the mass receives one or another influence. Others are capable of receiving influences individually— influences which masses cannot receive, for they are sensitive only to coarse influences. Organic life on earth, playing the role of nitrogen of the third triad, is by this very fact carbon of the fourth triad in the Ray. In other words, it conducts the active force which meets with corresponding oxygen and nitrogen. Earth is oxygen and moon is nitrogen through which the influences of organic life pass to earth. Now, if we take the Ray of Creation divided into four triads and bear in mind that the sum total of each triad is a definite hydrogen, we shall get four hydrogens or four definite densities of matter. These four hydrogens can be taken as corresponding to the four fundamental points of the universe. The first corresponds to the Absolute, the second to the sun, the third to the earth and the fourth to the moon. I said that the Ray of Creation can be taken as an octave. After re, represented by the moon, the octave has its do, which is also the Absolute. So there are, as it were, two Absolutes: one begins the Ray, the other ends it. One Absolute is All, the other is Nothing. But there can be no two Absolutes, for, by its very nature, the Absolute is one. Therefore All includes Nothing and Nothing includes All. Our dualistically constructed mind cannot take in the identity of opposites. We divide everything, even the Absolute. In reality, what we call the antithesis of opposites exists only in our conception, in our subjective perception of the world. But, even when we understand this, we are unable to express this understanding in words; our language has no words which can include simultaneously thesis and antithesis. Our mind cannot grasp them as one idea, just as it cannot grasp the images of some Hindu gods, combining complete opposites in themselves. Now we shall examine the passage of radiations between the four fundamental points of the cosmic octave. We take radiations between each two points in the form of an octave and thus obtain three octaves; Absolute—Sun; Sun—Earth; Earth—Moon. It should be noted that, although there are six intervals, only three of them require to be filled from without. The intervals between do and si are filled by the Will of the Absolute, by the influence of the sun's mass on the radiations passing through it, and by the influence of the mass of the earth on the radiations passing through it. All the hydrogens in this Table represent matters with which we have to do in studying man. It has been scaled down twice in order to include only the hydrogens that have relation to man, both to his outer life and the inner life of his organism.

The Illuminatus! Trilogy

Author: Robert Shea and Robert Anton Wilson

Publisher: Fine Communications (1998)

818

Every fact of science was once Damned. Every invention was considered impossible. Every discovery was a nervous shock to some orthodoxy. Every artistic innovation was denounced as fraud and folly. The entire web of culture and 'progress,' everything on earth that is manmade and not given to us by nature, is the concrete manifestation of some man's refusal to bow to Authority. We would own no more, know no more, and be no more than the first apelike hominids if it were not for the rebellious, the recalcitrant, and the intransigent. As Oscar Wilde truly said, 'Disobedience was man's Original Virtue.' The human brain, which loves to read descriptions of itself as the universe's most marvelous organ of perception, is an even more marvelous organ of rejection. The naked facts of our economic game, are easily discoverable and undeniable once stated, but conservatives— who are usually individuals who profit every day of their lives from these facts— manage to remain oblivious to them, or to see them through a very rosy-tinted and distorting lens. (Similarly, the revolutionary ignores the total testimony of history about the natural course of revolution, through violence, to chaos, back to the starting point) We must remember that thought is abstraction. In Einstein's metaphor, the relationship between a physical fact and our mental reception of that fact is not like the relationship between beef and beef-broth, a simple matter of extraction and condensation; rather, as Illuminatus! Trilogy Seite 463 von 470 Einstein goes on, it is like the relationship between our overcoat and the ticket given us when we check our overcoat. In other words, human perception involves coding even more than crude sensing. The mesh of language, or of mathematics, or of a school of art, or of any system of human abstracting, gives to our mental constructs the structure, not of the original fact, but of the symbol system into which it is coded, just as a map-maker colors a nation purple not because it is purple but because his code demands it. But every code excludes certain things, blurs other things, and overemphasizes still other things. Nijinski's celebrated leap through the window at the climax of Le Spectre d'une Rose is best coded in the ballet notation system used by choreographers; verbal language falters badly in attempting to convey it; painting or sculpture could capture totally the magic of one instant, but one instant only, of it; the physicist's equation, Force = Mass X Acceleration, highlights one aspect of it missed by all these other codes, but loses everything else about it. Every perception-is influenced, formed, and structured by the habitual coding habits— mental game habits— of the perceiver. All authority is a function of coding, of game rules. Men have arisen again and again armed with pitchforks to fight armies with cannon; men have also submitted docilely to the weakest and most tottery oppressors. It all depends on the extent to which coding distorts perception and conditions the physical (and mental) reflexes. It seems at first glance that authority could not exist at all if all men were cowards or if no men were cowards, but flourishes as it does only because most men are cowards and some men are thieves. Actually, the inner dynamics of cowardice and submission on the one hand and of heroism and rebellion on the other are seldom consciously realized either by the ruling class or the servile class. Submission is identified not with cowardice but with virtue, rebellion not with heroism but with evil. To the Roman slave-owners, Spartacus was not a hero and the obedient slaves were not cowards; Spartacus was a villain and the obedient slaves were virtuous. The obedient slaves believed this also. The obedient always think of themselves as virtuous rather than cowardly.

791

APPENDIX LAMED: THE TACTICS OF MAGICK \r\n \r\n>The human brain evidently operates on some variation of the famous principle enunciated in The Hunting of the Snark: 'What I tell you three times is true.' \r\n>—NORBERT WEINER, Cybernetics \r\n \r\nThe most important idea in the Book of Sacred Magic of Abra-Melin the Mage is the simple-looking formula 'Invoke often.' \r\n\r\nThe most successful form of treatment for so-called mental disorders, the Behavior Therapy of Pavlov, Skinner, Wolpe, et al., could well be summarized in two similar words: 'Reinforce often.' ('Reinforcement,' for all practical purposes, means the same as the layman's term 'reward.' The essence of Behavior Therapy is rewarding desired behavior; the behavior 'as if by magic' begins to occur more and more often as the rewards continue.) Advertising, as everybody knows, is based on the axiom 'Repeat often.' Those who think they are 'materialists' and think that 'materialism' requires them to deny all facts which do not square with their definition of 'matter' are loath to admit the well-documented and extensive list of individuals who have been cured of serious maladies by that very vulgar and absurd form of magick known as Christian Science. Nonetheless, the reader who wants to understand this classic work of immortal literature will have to analyze its deepest meanings, guided by an awareness that there is no essential difference between magick, Behavior Therapy, advertising, and Christian Science. All of them can be condensed into Abra-Melin's simple 'Invoke often.' Reality, as Simon Moon says, is thermoplastic, not thermosetting. It is not quite Silly-Putty, as Mr. Paul Krassner once claimed, but is much closer to Silly-Putty than we generally realize. \r\n\r\nIf you are told often enough that 'Budweiser is the king of beers,' Budweiser will eventually taste somewhat better— perhaps a great deal better— than it tasted before this magick spell was cast. If a behavior therapist in the pay of the communists rewards you every time you repeat a communist slogan, you will repeat it more often, and begin to slide imperceptibly toward the same kind of belief that Christian Scientists have for their mantras. And if a Christian Scientist tells himself every day that his ulcer is going away, the ulcer will disappear more rapidly than it would have had he not subjected himself to this homemade advertising campaign. Finally, if a magician invokes the Great God Pan often enough, the Great God Pan will appear just as certainly as heterosexual behavior appears in homosexuals who are being handled (or manhandled) by Behavior Therapy. The opposite and reciprocal of 'Invoke often' is 'Banish often.' The magician wishing for a manifestation of Pan will not only invoke Pan directly and verbally, create Panlike conditions in his temple, reinforce Pan associations in every gesture and every article of furniture, use the colors and perfumes associated with Pan, etc.; he will also banish other gods verbally, banish them by removing their associated furnitures and colors and perfumes, and banish them in every other way. The Behavior Therapist calls this 'negative reinforcement,' and in treating a patient who is afraid of elevators he will not only reinforce (reward) every instance in which the patient rides an elevator without terror, but will also negatively reinforce (punish) each indication of terror shown by the patient. The Christian Scientist, of course, uses a mantra or spell which both reinforces health and negatively reinforces (banishes) illness.* Similarly, a commercial not only motivates the listener toward the sponsor's product but discourages interest in all 'false gods'- by subsuming them under the rubric of the despised and contemptible Brand X. * The basic Christian Science mantra, known as 'The Scientific Statement of Being,' no less, is as follows: 'There is no life, truth, intelligence nor substance in matter. All is infinite mind and its infinite manifestation, for God is all in all, Spirit is immortal truth: matter is mortal error. Spirit is the real and eternal; matter is the unreal and temporal. Spirit is God and man is His image and likeness. Therefore man is not material, he is spiritual.' The fact that these statements are, in terms of the scientific criteria, 'meaningless,' 'non-operational,' and 'footless' is actually totally irrelevant. They work. Try them and see. As Aleister Crowley, no friend of Mrs. Eddy's, wrote, 'Enough of Because! May he be damned for a dog!' Hypnotism, debate, and countless other games have the same mechanism: Invoke often and Banish often. \r\n\r\nThe reader who seeks a deeper understanding of this argument can obtain it by putting these principles to the test. If you are afraid that you might, in this Christian environment, fall into taking the Christian Science mantra too seriously, try instead the following simple experiment. For forty days and forty nights, begin each day by invoking and praising the world in itself as an expression of the Egyptian deities. Recite at dawn: I bless Ra, the fierce sun burning bright, I bless Isis-Luna in the night, I bless the air, the Horus-hawk, I bless the earth on which I walk. Repeat at moonrise. Continue for the full forty days and forty nights. We say without any reservations that, at a minimum, you will feel happier and more at home in this part of the galaxy (and will also understand better Uncle John Feather's attitude toward our planet); at maximum, you may find rewards beyond your expectations, and will be converted to using this mantra for the rest of your life. (If the results are exceptionally good, you just might start believing in ancient Egyptian gods.) \r\n\r\nA selection of magick techniques which will offend the reason of no materialist can be found in Laura Archera Huxley's You Are Not the Target (a powerful mantra, the title!), in Gestalt Therapy, by Peris, Heferline, and Goodman, and in Mind Games, by Masters and Houston. All this, of course, is programming your own trip by manipulating appropriate clusters of word, sound, image, and emotional (prajna) energy. The aspect of magick which puzzles, perplexes, and provokes the modern mentality is that in which the operator programs somebody else's trip, acting at a distance. It is incredible and insulting, to this type of person, if one asserts that our Mr. Nkrumah Fubar could program a headache for the President of the United States. He might grant that such manipulating of energy is possible if the President was told about Mr. Fubar's spells, but he will not accept that it works just as well when the subject has no conscious knowledge of the curse. The magical theory that 5 = 6 has no conviction for such a skeptic, and magicians have not yet proposed a better theory. The materialist then asserts that all cases where magic did appear to work under this handicap are illusions, delusions, hallucinations, 'coincidences,'* misapprehensions, 'luck,' accident, or downright hoax. * Look up the etymology of that word some time and see if it means anything. He does not seem to realize that asserting this is equivalent to asserting that reality is, after all, thermoplastic— for he is admitting that many people live in a different reality than his own. Rather than leave him to grapple as best he can with this self-contradiction, we suggest that he consult Psychic Discoveries Behind the Iron Curtain, by Ostrander and Schroder—especially Chapter 11, 'From Animals to Cybernetics: The Search for a Theory of Psi.' He might realize that when 'matter' is fully understood, there is nothing a materialist need reject in magick action at a distance, which has been well explored by scientists committed to the rigid Marxist form of dialectical materialism. \r\n\r\nThose who have kept alive the ancient traditions of magick, such as the Ordo Templi Orientalis, will realize that the essential secret is sexual (as Saul tries to explain in the Sixth Trip) and that more light can be found in the writings of Wilhelm Reich, M. D., than in the current Soviet research. But Dr. Reich was jailed as a quack by the U.S. Government, and we would not ask our readers to consider the possibility that the U.S. Government could ever be Wrong about anything. Any psychoanalyst will guess at once the most probable symbolic meanings of the Rose and the Cross; but no psychologist engaged in psi research has applied this key to the deciphering of traditional magic texts. The earliest reference to freemasonry in English occurs in Andersen's 'Muses Threnody,' 1638: \r\n\r\n>For we be brethren of the Rosey Cross \r\n>We have the Mason Word and second sight \r\n\r\nbut no parapsychologist has followed up the obvious clue contained in this conjunction of the vaginal rose, the phallic cross, the word of invocation, and the phenomenon of thought projection. That the taboos against sexuality are still latent in our culture explains part of this blindness; fear of opening the door to the most insidious and subtle forms of paranoia is another part. (If the magick can work at a distance, the repressed thought goes, which of its is safe?) A close and objective study of the anti-LSD hysteria in America will shed further light on the mechanisms of avoidance here discussed. Of course, there are further offenses and affronts to the rationalist in the deeper study of magick. We all know, for instance, that words are only arbitrary conventions with no intrinsic connection to the things they symbolize, yet magick involves the use of words in a manner that seems to imply that some such connection, or even identity, actually exists. The reader might analyze some powerful bits of language not generally considered magical, and he will find something of the key. For instance, the 2 + 3 pattern in 'Hail Eris'/'All hail Discordia' is not unlike the 2 + 3 in 'Holy Mary, Mother of God,' or that in the 'L.S./M.F.T.' which once sold many cartons of cigarettes to our parents; and the 2 + 3 in Crowley's 'Io Pan! Io Pan Pan!' is a relative of these. Thus, when a magician says that you must shout 'Abrahadabra,' and no other word, at the most intensely emotional moment in an invocation, he exaggerates; you may substitute other words; but you will abort the result if you depart too far from the five-beat pattern of 'Abrahadabra.' A glance at the end of Appendix Beth will save the reader from misunderstanding the true tenor of these remarks. \r\n\r\nBut this brings us to the magical theory of reality. Mahatma Guru Sri Paramahansa Shivaji (Aleister Crowley again, under another pen-name) writes in Yoga for Yahoos: \r\n\r\n>Let us consider a piece of cheese. We say that this has certain qualities, shape, structure, color, solidity, weight, taste, smell, consistency and the rest; but investigation has shown that this is all illusory. Where are these qualities? Not in the cheese, for different observers give quite different accounts of it. Not in ourselves, for we do not perceive them in the absence of the cheese . . . What then are these qualities of which we are so sure? They would not exist without our brains; they would not exist without the cheese. They are the results of the union, that is of the Yoga, of the seer and seen, of subject and object... \r\n\r\nThere is nothing here with which a modern physicist could quarrel; and this is the magical theory of the universe. The magician assumes that sensed reality - the panorama of impressions monitored by the senses and collated by the brain— is radically different from so-called objective reality.¹ About the latter 'reality' we can only form speculations or theories which, if we are very careful and subtle, will not contradict either logic or the reports of the senses. This lack of contradiction is rare; some conflicts between theory and logic, or between theory and sense-data, are not discovered for centuries (for example, the wandering of Mercury away from the Newtonian calculation of its orbit). And even when achieved, lack of contradiction is proof only that the theory is not totally false. It is never, in any case, proof that the theory is totally true— for an indefinite number of such theories can be constructed from the known data at any time. For instance, the geometries of Euclid, of Gauss and Reimann, of Lobachevski, and of Fuller all work well enough on the surface of the earth, and it not yet clear whether the Gauss-Reimann or the Fuller system works better in interstellar space. \r\n\r\nIf we have this much freedom in choosing our theories about 'objective reality,' we have even more liberty in deciphering the 'given' or transactional sensed reality. The ordinary person senses as he or she has been taught to sense —that is, as they have been programmed by their society. The magician is a self-programmer. Using invocation and evocation— which are functionally identical with self-conditioning, auto-suggestion, and hypnosis, as shown above— he or she edits or orchestrates sensed reality like an artist.^{2\r\n\r\nThis} book, being part of the only serious conspiracy it describes— that is, part of Operation Mindfuck— has programmed the reader in ways that he or she will not understand for a period of months (or perhaps years). When that understanding is achieved, the real import of this appendix (and of the equation 5 = 6) will be clearer. Officials at Harvard thought Dr. Timothy Leary was joking when he warned that students should not be allowed to indiscriminately remove dangerous, habit-forming books from the library unless each student proves a definite need for each volume. (For instance, you have lost track of Joe Malik's mysterious dogs by now.) It is strange that one can make the clearest possible statements and yet be understood by many to have said the opposite. \r\n\r\nThe Rite of Shiva, as performed by Joe Malik during the SSS Black Mass, contains the central secret of all magick, very explicitly, yet most people can reread that section a dozen, or a hundred times, and never understand what the secret is. For instance, Miss Portinari was a typical Catholic girl in every way— except for an unusual tendency to take Catholicism seriously— until she began menstruating and performing spiritual meditations every day.³ One morning, during her meditation period, she visualized the Sacred Heart of Jesus with unusual clarity; immediately another image, distinctly shocking to her, came to mind with equal vividness. She recounted this experience to her confessor the next Saturday, and he warned her, gravely, that meditation was not healthy for a young girl, unless she intended to take the oath of seclusion and enter a convent. She had no intention of doing that, but rebelliously (and guiltily) continued her meditations anyway. The disturbing second image persisted whenever she thought of the Sacred Heart; she began to suspect that this was sent by the Devil to distract her from meditation. \r\n\r\nOne weekend, when she was home from convent school on vacation, her parents decided she was the right age to be introduced to Roman society. (Actually, they, like most well-off Italian families, had already chosen which daughter would be given to the church— and it wasn't her. Hence, this early introduction to la dolce vita.) One of the outstanding ornaments of Rome at that time was the 'eccentric international businessman' Mr. Hagbard Celine, and he was at the party to which Miss Portinari was taken that evening. It was around eleven, and she had consumed perhaps a little too much Piper Heidseck, when she happened to find herself standing near a small group who were listening rapt-ly to a story the strange Celine was telling. Miss Portinari wondered what this creature might be saying—he was reputedly even more cynical and materialistic than other international money-grubbers, and Miss Portinari was, at that time, the kind of conservative Catholic idealist who finds capitalists even more dreadful than socialists. She idly tuned in on his words; he was talking English, but she understood that language adequately. \r\n' 'Son, son,' Hagbbard recited, ' 'with two beautiful women throwing themselves at you, why are you sitting alone in your room jacking off?' Miss Portinari blushed furiously and drank some more champagne to conceal it. She hated the man already, knowing that she would surrender her virginity to him at the earliest opportunity; of such complexities are intellectual Catholic adolescents capable. \r\n'And the boy replied,' Hagbard went on, ' 'I guess you just answered your own question, Ma.' ' There was a shocked silence. \r\n'The case is quite typical,' Hagbard added blandly, obviously finished. 'Professor Freud recounts even more startling family dramas.' \r\n'I don't see ...' a celebrated French auto racer began, frowning. Then he smiled. 'Oh,' he said, 'was the boy an American?' \r\nMiss Portinari left the group perhaps a bit too hurriedly (she felt a few eyes following her) and quickly refilled her champagne glass. A half-hour later she was standing on the veranda, trying to clear her head in the night air, when a shadow moved near her and Celine appeared amid a cloud of cigar smoke. \r\n'The moon has a fat jaw tonight,' he said in Italian. 'Looks like somebody punched her in the mouth.' \r\n'Are you a poet in addition to your other accomplishments?' she asked coolly. 'That sounds as if it might be American verse.' \r\nHe laughed— a clear peal, like a stallion whinnying. 'Quite so,' he said. 'I just came from Rapallo, where I was talking to America's major poet of this century. How old are you?' he asked suddenly. \r\n'Almost sixteen,' she said fumbling the words. \r\n'Almost fifteen,' he corrected ungallantly. \r\n'If it's any affair of yours—' \r\n'It might be,' he replied easily. 'I need a girl your age for something I have in mind.' \r\n'I can imagine. Something foul.' He stepped further out of the shadows and closer. \r\n'Child,' he said, 'are you religious?' \r\n'I suppose you regard that as old-fashioned,' she replied, imagining his mouth on her breast and thinking of paintings of Mary nursing the Infant. \r\n'At this point in history,' he said simply, 'it's the only thing that isn't old-fashioned. What was your birthdate? Never mind— you must be a Virgo.' \r\n'I am,' she said. (His teeth would bite her nipple, but very gently. He would know enough to do that.) 'But that is superstition, not religion.' \r\n'I wish I could draw a precise line between religion, superstition, and science.' He smiled. 'I find that they keep running together. You are Catholic, of course?' His persistence was maddening. \r\n'I am too proud to believe an absurdity, and therefore I am not a Protestant,' she replied— immediately fearing that he would recognize the plagiarism. \r\n'What symbol means the most to you?' he asked, with the blandness of a prosecuting attorney setting a trap. \r\n'The cross,' she said quickly. She didn't want him to know the truth. \r\n'No.' He again corrected her ungallantly. 'The Sacred Heart.' \r\nThen she knew he was of Satan's party. \r\n'I must go,' she said. \r\n'Meditate further on the Sacred Heart,' he said, his eyes blazing like a hypnotist's (a cornball gimmick, he was thinking privately, but it might work). 'Meditate on it deeply, child. You will find in it the essential of Catholicism — and the essential of all other religion.' \r\n'I think you are mad,' she responded, leaving the veranda with undignified haste. But two weeks later, during her morning meditation, she suddenly understood the Sacred Heart. At lunchtime she disappeared—leaving behind a note to the Mother Superior of the convent school and another note for her parents— and went in search of Hagbard. She had even more potential than he realized, and (as elsewhere recorded) within two years he abdicated in her favor. They never became lovers.⁴ \r\n\r\nThe importance of symbols— images— as the link between word and primordial energy demonstrates the unity between magick and yoga. Both magick and yoga— we reiterate—are methods of self-programming employing synchronistically connected chains of word, image, and bio-energy. Thus, rationalists, who are all puritans, have never considered the fact that disbelief in magick is found only in puritanical societies. The reason for this is simple: Puritans are incapable of guessing what magick is essentially all about. It can even be surely ventured that only those who have experienced true love, in the classic Albigensian or troubadour sense of that expression, are equipped to understand even the most clear-cut exposition of the mysteries.⁵ \r\n\r\nThe eye in the triangle; for instance, is not primarily a symbol of the Christian Trinity, as the gullible assume— except insofar as the Christian Trinity is itself a visual (or verbal) elaboration on a much older meaning. Nor is this symbol representative of the Eye of Osiris or even of the Eye of Horus, as some have ventured; it is venerated, for instance, among the Cao Dai sect in Vietnam, who never heard of Osiris or Horus. The eye's meaning can be found quite simply by meditating on Tarot Trump XV, the Devil, which corresponds, on the Tree of Life, to the Hebrew letter ayin, the eye. The reader who realizes that 'The Devil' is only a late rendering of the Great God Pan has already solved the mystery of the eye, and the triangle has its usual meaning. The two together are the union of Yod, the father, with He, the Mother, as in Yod-He-Vau-He, the holy unspeakable name of God. Vau, the Holy Ghost, is the result of their union, and final He is the divine ecstasy which follows. One might even venture that one who contemplates this key to the identities of Pan, the Devil, the Great Father, and the Great Mother will eventually come to a new, more complete understanding of the Christian Trinity itself, and especially of its most mysterious member, Vau, the elusive Holy Ghost. \r\n\r\nThe pentagram comes in two forms but always represents the fullest extension of the human psyche— the male human psyche in particular. The pentagram with one horn exalted is, quite naturally, associated with the right-hand path; and the two-horned pentagram with the left-hand path. (The Knights Templar, very appropriately, inscribed the head of Baphomet, the goat-headed deity who was their equivalent of Pan or the Devil, within the left-handed pentagram in such wise that each 'horn' contained one of Baphomet's horns.) It is to be observed that the traditionally sinister⁷ left-hand pentagram contains an internal pentagon with one point upward, whereas the right-hand pentagram contains an internal pentagon with one point downward; this nicely illustrates the Law of Opposites.⁸ The pentagon in the Sacred Chao is tilted from the perpendicular so that it cannot be said to have any points directly upward or directly downward—or perhaps can be said to have 1 ½ points up and 1 ½ points down⁹ — thereby illustrating the Reconciliation of Opposites. All that can be said against the method of the left-hand pentagram, without prejudice, is that this form of the sacrament is always destructive of the Holy Spirit, in a certain sense. It should be remembered that the right-hand pentagram method is also destructive in most cases, especially by those practitioners so roundly condemned in Chapter 14 of Joyce's Ulysses— and this group is certainly the majority these days. In view of the ecological crisis, it might even be wise to encourage the left-hand method and discourage the right-hand method at this time, to balance the Sacred Numbers. \r\n\r\nVery few readers of the Golden Bough have pierced Sir Prof. Dr. Frazer's veil of euphemism and surmised the exact method used by Isis in restoring life to Osiris, although this is shown quite clearly in extant Egyptian frescoes. Those who are acquainted with this simple technique of resurrecting the dead (which is at least partially successful in all cases and totally successful in most) will have no trouble in skrying the esoteric connotations of the Sacred Chao— or of the Taoist yin-yang or the astrological sign of cancer. The method almost completely reverses that of the pentagrams, right or left, and it can even be said that in a certain sense it was not Osiris himself but his brother, Set, symbolically understood, who was the object of Isis's magical workings. In every case, without exception, a magical or mystical symbol always refers to one of the very few¹⁰ variations of the same, very special variety of human sacrifice: the 'one eye opening' or the 'one hand clapping'; and this sacrifice cannot be partial— it must culminate in death if it is to be efficacious. The literal-mindedness of the Saures, in the novel, caused them to become a menace to life on earth; the reader should bear this in mind. The sacrifice is not simple. It is a species of cowardice, epidemic in Anglo-Saxon nations for more than three centuries, which causes most who seek success in this field to stop short before the death of the victim. Anything less than death—that is, complete oblivion—simply will not work.¹¹ (One will find more clarity on this crucial point in the poetry of John Donne than in most treatises alleging to explain the secrets of magick.) \r\n\r\nThe symbolism of the swastika is quite adequately explained in Wilhelm Reich's Mass Psychology of Fascism. Ouroboros, the serpent eating its own tail, is chiefly emblematic of the Mass of the Holy Ghost.¹² The Roman Catholic symbolism of the Sacred Heart is strikingly overt, especially to readers of Frazer and Payne-Knight. In essence, it is the same notion conveyed by the cartoonist's conventional rendering of Cupid shooting his arrow into a red pulsating heart. This is the basic meaning of the Dying God and the Resurrection. The identification of Christ with the pelican who stabs its own heart with its beak (to feed its young) is an analogous rendering of the same motif. We repeat that it was only because the Saure family so misread these simple symbols that they became cruel and sadistic. In essence, then, the basic symbols, of magic, mythology, and religion—whether Eastern or Western, ancient or modern, 'right-hand' or 'left-hand'—are so simple that only the pernicious habit of looking for alleged 'profundities' and 'mysteries' prevents people from automatically understanding them almost without thinking. The meaning of the hexagram— the female equivalent of the male pentagram— was explicated by Freud himself, but most students, convinced that the answer could not be so elementary and down-to-earth, continue to look into the clouds. \r\n\r\n¹ See the anthology Perception, edited by Robert Blake, Ph.D., and especially the chapter by psychologist Carl Rogers, which demonstrates that people's perceptions change while they are in psychotherapy. As William Blake noted, 'The fool sees not the same tree that the wise man sees.' \r\n² Everybody, of course, does this unconsciously; see the paragraph about the cheese. The magician, doing it consciously, controls it. \r\n³ These two signs of growth often appear at the same time, being DNA-triggered openings of the fourth neural circuit. \r\n⁴ They were quite good friends, though, and he did fuck her occasionally. \r\n⁵ This book has stated it as clearly as possible in a number of places, but some readers are still wondering what we are holding back. \r\n⁶ This being has more in common with the ordinary nocturnal visitor, sometimes called a 'ghost,' than is immediately evident to the uninitiated. Cf. the well-documented association of poltergeist disturbances with adolescents. \r\n⁷ This association, attributing diabolism to the left-hand path, is oversimplified, prejudiced, and superstitious. In general, it can be said that the left-hand pentagram is suitable for both invocations and evocations, whereas the right-hand pentagram is suitable only for evocations, and mat is the only important difference. (It is assumed that the reader understands the pentagram as an exclusively male symbol.) \r\n⁸ Cf. the Tarot trumps II and III—the Magus, holding one arm upward and one downward, and the High Priestess, sitting between the pillars of Day and Night. (The Priestess is also associated with the Hebrew letter gimmel, the camel, and part of the meaning of this symbolism is contained in the shapes of the camel's back and the Hebrew letter.) \r\n⁹ This makes it quite useless for summoning werewolves. The Sacred Chao, however, is intended to teach a philosophical lesson, not to attract individuals with dubious pastimes. \r\n¹⁰ Fewer than seventy, according to a classical enumeration. \r\n¹¹ The magician must always identify fully with the victim, and share every agonized contortion to the utmost. Any attitude of standing aside and watching, as in a theatrical performance, or any intellectualization during the moments when the sword is doing its brutal but necessary work, or any squeamishness or guilt or revulsion, creates the two-mindedness against which Hagbard so vehemently warns in Never Whistle While You're Pissing. In a sense, only the mind dies. \r\n¹² See Israel Regardie, The Tree of Life.\r\n

Every fact of science was once Damned. Every invention was considered impossible. Every discovery was a nervous shock to some orthodoxy. Every artistic innovation was denounced as fraud and folly. The entire web of culture and 'progress,' everything on earth that is manmade and not given to us by nature, is the concrete manifestation of some man's refusal to bow to Authority. We would own no more, know no more, and be no more than the first apelike hominids if it were not for the rebellious, the recalcitrant, and the intransigent. As Oscar Wilde truly said, 'Disobedience was man's Original Virtue.' The human brain, which loves to read descriptions of itself as the universe's most marvelous organ of perception, is an even more marvelous organ of rejection. The naked facts of our economic game, are easily discoverable and undeniable once stated, but conservatives— who are usually individuals who profit every day of their lives from these facts— manage to remain oblivious to them, or to see them through a very rosy-tinted and distorting lens. (Similarly, the revolutionary ignores the total testimony of history about the natural course of revolution, through violence, to chaos, back to the starting point) We must remember that thought is abstraction. In Einstein's metaphor, the relationship between a physical fact and our mental reception of that fact is not like the relationship between beef and beef-broth, a simple matter of extraction and condensation; rather, as Einstein goes on, it is like the relationship between our overcoat and the ticket given us when we check our overcoat. In other words, human perception involves coding even more than crude sensing. \r\n \r\nThe mesh of language, or of mathematics, or of a school of art, or of any system of human abstracting, gives to our mental constructs the structure, not of the original fact, but of the symbol system into which it is coded, just as a map-maker colors a nation purple not because it is purple but because his code demands it. But every code excludes certain things, blurs other things, and overemphasizes still other things. Nijinski's celebrated leap through the window at the climax of Le Spectre d'une Rose is best coded in the ballet notation system used by choreographers; verbal language falters badly in attempting to convey it; painting or sculpture could capture totally the magic of one instant, but one instant only, of it; the physicist's equation, Force = Mass X Acceleration, highlights one aspect of it missed by all these other codes, but loses everything else about it. Every perception is influenced, formed, and structured by the habitual coding habits— mental game habits— of the perceiver. All authority is a function of coding, of game rules. Men have arisen again and again armed with pitchforks to fight armies with cannon; men have also submitted docilely to the weakest and most tottery oppressors. It all depends on the extent to which coding distorts perception and conditions the physical (and mental) reflexes. It seems at first glance that authority could not exist at all if all men were cowards or if no men were cowards, but flourishes as it does only because most men are cowards and some men are thieves. Actually, the inner dynamics of cowardice and submission on the one hand and of heroism and rebellion on the other are seldom consciously realized either by the ruling class or the servile class. Submission is identified not with cowardice but with virtue, rebellion not with heroism but with evil. To the Roman slave-owners, Spartacus was not a hero and the obedient slaves were not cowards; Spartacus was a villain and the obedient slaves were virtuous. The obedient slaves believed this also. The obedient always think of themselves as virtuous rather than cowardly.

816

Every ideology is a mental murder, a reduction of dynamic living processes to static classifications, and every classification is a Damnation, just as every inclusion is an exclusion. In a busy, buzzing universe where no two snow flakes are identical, and no two trees are identical, and no two people are identical- and, indeed, the smallest sub-atomic particle, we are assured, is not even identical with itself from one microsecond to the next- every card-index system is a delusion. 'Or, to put it more charitably,' as Nietzsche says, 'we are all better artists than we realize.' It is easy to see that the label 'Jew' was a Damnation in Nazi Germany, but actually the label 'Jew' is a Damnation anywhere, even where anti-Semitism does not exist. 'He is a Jew,' 'He is a doctor,' and 'He is a poet' mean, to the card indexing centre of the cortex, that my experience with him will be like my experience with other Jews, other doctors, and other poets. Thus, individuality is ignored when identity is asserted. At a party or any place where strangers meet, watch this mechanism in action. Behind the friendly overtures there is wariness as each person fishes for the label that will identify and Damn the other. Finally, it is revealed: 'Oh, he's an advertising copywriter,' 'Oh, he's an engine-lathe operator.' Both parties relax, for now they know how to behave, what roles to play in the game. Ninety-nine percent of each has been Damned; the other is reacting to the 1 percent that has been labeled by the card-index machine.\n \n Certain Damnations are socially and intellectually necessary, of course. A custard pie thrown in a comedian's face is Damned by the physicist who analyzes it according to the Newtonian laws of motion. These equations tell us we want to know about the impact of the pie on the face, but nothing about the human meaning of pie-throwing. A cultural anthropologist, analyzing the social function of the comedian as shaman, court jester, and king's surrogate, explains the pie-throwing as a survival of the Feast of Fools and the killing of the king's double. This Damns the subject in another way. A psychoanalyst, finding an Oedipal castration ritual here, has performed a third Damnation, and the Marxist, seeing an outlet for the worker's repressed rage against the bosses, performs a fourth. Each Damnation has its values and uses, but is nonetheless a Damnation unless its partial and arbitrary nature is recognized. The poet, who compares the pie in the comedian's face with the Decline of the West or his own lost love, commits a fifth Damnation, but in this case the game element and the whimsicality of the symbolism are safely obvious. At least, one would hope so; reading the New Critics occasionally raises doubts on this point.

The Origins and History of Consciousness

Author: Erich Neumann

Publisher: Princeton University Press (1954)