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Social psychology is first and foremost an atmosphere made up of multifarious speech performances that engulf and wash over all persistent forms and kinds of ideological creativity: unofficial discussions, exchanges of opinion at the theater or a concert or at various types of social gatherings, purely chance exchanges of words, one's manner of verbal reaction to happenings in one's life and daily existence, one's inner-word manner of identifying oneself and identifying one's position in society, and so on. Social psychology exists primarily in a wide variety of forms of the 'utterance', of little speech genres of internal and external kinds - things left completely unstudied to the present day. All these speech performances, are, of course, joined with other types of semiotic manifestation and interchange - with miming, gesturing, acting out, and the like. \nAll these forms of speech interchange operate in extremely close connection with the conditions of the social situation in which they occur and exhibit an extraordinary sensitivity to all fluctuations in the social atmosphere.


Freud's theory is a 'projection' of certain objective relations of the external world into the world of psyche. What finds expression there is, in the very first instance, the extremely complex social interrelationship between doctor and patient. \nIn what does this interrelationship consist? \nA patient wishes to hide from the doctor certain of his experiences and certain events of his life. He wants to foist on the doctor his own point of view on the reasons for his illness and the nature of his experiences. The doctor, for his part, aims at enforcing his authority as a doctor, endeavors to wrest confessions from the patient and to compel him to take the 'correct' point of view on his illness and its symptoms. Intertwining with all this are other factors: Between doctor and patient there may be differences in sex, in age, in social standing, and moreover, there is the difference of their professions. All these factors complicate their relationship and the struggle between them. \nAnd it is in the midst of this complex and very special social atmosphere that the verbal utterances are made - the patient's narratives and his statements in conversation with the doctor - utterances that Freud places squarely at the basis of his theory. Can we acknowledge these utterances as the expression of the patient's individual psyche? \nNot a single instance of verbal utterance can be reckoned exclusively to its utterer's account. Every utterance is the product of the interaction between speakers and the product of the broader context of the whole complex social situation in which the utterance emerges. Elsewhere we have attempted to show that any product of the activity of human discourse - from the simplest utterance in everyday life to elaborate works of literary art - derives shape and meaning in all its most essential aspects not from the subjective experiences of the speaker but from the social situation in which the utterance appears. Language and its forms are the products of prolonged social intercourse among members of a given speech community. An utterance finds language basically already prepared for use. It is the material for the utterance and it sets constraints on the utterance's possibilities. What is characteristic for a given utterance specifically - its selection of particular words, its particular kind of sentence structure, its particular kind of intonation - all this is the expression of the interrelationship between the speakers and of the whole complex set of social circumstances under which the exchange of words takes place. Those 'psychical experiences' of the speaker, the expression of which we are inclined to see in his utterance, are, however, only in fact a one-sided, simplified, and scientifically unverifiable interpretation of a more complex social phenomenon. What we have here is a special kind of 'projection', a means whereby we project into the 'individual soul' a complex set of social interrelationships. Discourse is like a 'scenario' of the immediate act of communication in the process of which it is engendered, and this act of communication is, in turn, a factor of the wider field of communication of the community to which the speaker belongs. In order to understand this 'scenario', it is essential to reconstruct all those complex social interrelations of which the given utterance is the ideological refraction.


The basic task of understanding does not at all amount to recognizing the linguistic form used by the speaker as the familiar, 'that very same', form, the way we distinctly recognize, for instance, a signal that we have not quite become used to or a form in a language that we do not know very well. No, the task of understanding does not basically amount to recognizing the form used, but rather to understanding it in a particular, concrete context, to understanding its meaning in a particular utterance, i.e., it amounts to understanding its novelty and not to recognizing its identity. \n \n In other words, the understander, belonging to the same language community, also is attuned to the linguistic form not as a fixed, self-identical signal, but as a changeable and adaptable sign. \n \n The process of understanding is on no account to be confused with the process of recognition. These are thoroughly different processes. Only a sign can be understood; what is recognized is a signal. A signal is an internally fixed, singular thing that does not in fact stand for anything else, or reflect or refract anything, but is simply a technical means for indicating this or that object (some definite, fixed object) or this or that action (likewise definite and fixed). Under no circumstances does the signal relate to the domain of the ideological; it relates to the world of technical devices, to instruments of production in the broad sense of the term...\n \n One other extremely pertinent consideration needs to be added here. The verbal consciousness of speakers has, by and large, nothing whatever to do with linguistic form as such or with language as such.


Every ideological sign is not only a reflection, a shadow, of reality, but is also itself a material segment of that very reality. Every phenomenon functioning as an ideological sign has some kind of material embodiment, whether in sound, physical mass, color, movements of the body, or the like. In this sense, the reality of the sign is fully objective and lends itself to a unitary, monistic, objective method of study. A sign is a phenomenon of the external world. Both the sign itself and all the effects it produces (all those actions, reactions and new signs it elicits in the surrounding social milieu) occur in outer experience. \nThis is a point of extreme importance. Yet, elementary and self-evident as it may seem, the study of ideologies has still not drawn all the conclusions that follow from it. \nThe idealistic philosophy of culture and psychologistic cultural studies locate ideology in the consciousness. Ideology, they assert, is a fact of consciousness; the external body of the sign is merely a coating, merely a technical means for the realization of the inner effect, which is understanding. \nIdealism and psychologism alike overlook the fact that understanding itself can come about only within some kind of semiotic material (e.g., inner speech), that sign bears upon sign, that consciousness itself can arise and become a viable fact only in the material embodiment of signs. The understanding of a sign is, after all, an act of reference between the sign apprehended and other, already known signs; in other words, understanding is a response to a sign with signs. And this chain of ideological creativity and understanding, moving from sign to sign and then to a new sign, is perfectly consistent and continuous: from one link of a semiotic nature (hence, also of a material nature) we proceed uninterruptedly to another link of exactly the same nature. And nowhere is there a break in the chain, nowhere does the chain plunge into inner being, nonmaterial in nature and unembodied in signs. \nThis ideological chain stretches from individual consciousness to individual consciousness, connecting them together. Signs emerge, after all, only in the process of interaction between one individual consciousness and another. And the individual consciousness itself is filled with signs. Consciousness becomes consciousness only once it has been filled with ideological (semiotic) content, consequently, only in the process of social interaction... \nSigns can arise only on interindividual territory. It is territory that cannot be called 'natural' in the direct sense of the word: signs do not arise between two members of the species Homo sapiens. It is essential that the two individuals be organized socially, that they compose a group (a social unit); only then can the medium of signs take shape between them. The individual consciousness not only cannot be used to explain anything, but, on the contrary, is itself in need of explanation from the vantage point of the social, ideological medium. \n*The individual consciousness is a social-ideological fact*. Not until this point is recognized with due provision for all the consequences that follow from it will it be possible to construct either an objective psychology of an objective study of ideologies... \nNo cultural sign, once taken in and given meaning, remains in isolation: it becomes part of the unity of the verbally constituted consciousness. It is in the capacity of the consciousness to find verbal access to it. Thus, as it were, spreading ripples of verbal responses and resonances form around each and every ideological sign. Every ideological refraction of existence in process of generation, no matter what the nature of its significant material, is accompanied by ideological refraction in word as an obligatory concomitant phenomenon. \n