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Showing 6 similar quotes for quote #1289 from The Society of the Spectacle by Guy Debord

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The lack of general historical life also means that individual life as yet has no history. The pseudo-events that vie for attention in spectacular dramatizations have not been lived by those who are informed about them; and in any case they are soon forgotten due to their increasingly frenetic replacement at every pulsation of the spectacular machinery. Conversely, what is really lived has no relation to the society’s official version of irreversible time, and conflicts with the pseudocyclical rhythm of that time’s consumable by-products. This individual experience of a disconnected everyday life remains without language, without concepts, and without critical access to its own past, which has nowhere been recorded. Uncommunicated, misunderstood and forgotten, it is smothered by the spectacle’s false memory of the unmemorable.

Consumable pseudocyclical time is spectacular time, both in the narrow sense as time spent consuming images and in the broader sense as image of the consumption of time. The time spent consuming images (images which in turn serve to publicize all the other commodities) is both the particular terrain where the spectacle’s mechanisms are most fully implemented and the general goal that those mechanisms present, the focus and epitome of all particular consumptions. Thus, the time that modern society is constantly seeking to “save” by increasing transportation speeds or using packaged soups ends up being spent by the average American in watching television three to six hours a day. As for the social image of the consumption of time, it is exclusively dominated by leisure time and vacations—moments portrayed, like all spectacular commodities, at a distance and as desirable by definition. These commodified moments are explicitly presented as moments of real life whose cyclical return we are supposed to look forward to. But all that is really happening is that the spectacle is displaying and reproducing itself at a higher level of intensity. What is presented as true life turns out to be merely a more truly spectacular life.

The social appropriation of time and the production of man by human labor develop within a society divided into classes. The power that establishes itself above the poverty of the society of cyclical time, the class that organizes this social labor and appropriates its limited surplus value, simultaneously appropriates the temporal surplus value resulting from its organization of social time: it alone possesses the irreversible time of the living. The wealth that can only be concentrated in the hands of the rulers and spent in extravagant festivities amounts to a squandering of historical time at the surface of society. The owners of this historical surplus value are the only ones in a position to know and enjoy real events. Separated from the collective organization of time associated with the repetitive production at the base of social life, this historical time flows independently above its own static community. This is the time of adventure and war, the time in which the masters of cyclical society pursue their personal histories; it is also the time that emerges in the clashes with foreign communities that disrupt the unchanging social order. History thus arises as something alien to people, as something they never sought and from which they had thought themselves protected. But it also revives the negative human restlessness that had been at the very origin of this whole (temporarily suspended) development.

New signs of negation are proliferating in the most economically advanced countries. Although these signs are misunderstood and falsified by the spectacle, they are sufficient proof that a new period has begun. We have already seen the failure of the first proletarian assault against capitalism; now we are witnessing the failure of capitalist abundance. On one hand, anti-union struggles of Western workers are being repressed first of all by the unions; on the other, rebellious youth are raising new protests, protests which are still vague and confused but which clearly imply a rejection of art, of everyday life, and of the old specialized politics. These are two sides of a new spontaneous struggle that is at first taking on a criminal appearance. They foreshadow a second proletarian assault against class society. As the lost children of this as yet immobile army reappear on this battleground—a battleground which has changed and yet remains the same—they are following a new “General Ludd” who, this time, urges them to attack the machinery of permitted consumption.

The spectacular consumption that preserves past culture in congealed form, including coopted rehashes of its negative manifestations, gives overt expression in its cultural sector to what it implicitly is in its totality: the communication of the incommunicable. The most extreme destruction of language can be officially welcomed as a positive development because it amounts to yet one more way of flaunting one’s acceptance of a status quo where all communication has been smugly declared absent. The critical truth of this destruction—the real life of modern poetry and art—is obviously concealed, since the spectacle, whose function is to use culture to bury all historical memory, applies its own essential strategy in its promotion of modernistic pseudoinnovations. Thus a school of neoliterature that baldly admits that it does nothing but contemplate the written word for its own sake can pass itself off as something new. Meanwhile, alongside the simple claim that the death of communication has a sufficient beauty of its own, the most modern tendency of spectacular culture—which is also the one most closely linked to the repressive practice of the general organization of society—seeks by means of “collective projects” to construct complex neoartistic environments out of decomposed elements, as can be seen in urbanism’s attempts to incorporate scraps of art or hybrid aesthetico-technical forms. This is an expression, in the domain of spectacular pseudoculture, of advanced capitalism’s general project of remolding the fragmented worker into a “socially integrated personality,” a tendency that has been described by recent American sociologists (Riesman, Whyte, etc.). In all these areas the goal remains the same: to restructure society without community.

In My Own Way

Author: Alan Watts

Publisher: New World Library (2007)