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Showing 3 similar quotes for quote #1269 from The Society of the Spectacle by Guy Debord

Author: Guy Debord
Publisher: kindle import (0)

As early as the Communist Manifesto, Marx’s effort to demonstrate the legitimacy of proletarian power by citing a repetitive sequence of precedents led him to oversimplify his historical analysis into a linear model of the development of modes of production, in which class struggles invariably resulted “either in a revolutionary transformation of the entire society or in the mutual ruin of the contending classes.” The plain facts of history, however, are that the “Asiatic mode of production” (as Marx himself acknowledged elsewhere) maintained its immobility despite all its class conflicts; that no serf uprising ever overthrew the feudal lords; and that none of the slave revolts in the ancient world ended the rule of the freemen. The linear schema loses sight of the fact that the bourgeoisie is the only revolutionary class that has ever won; and that it is also the only class for which the development of the economy was both the cause and the consequence of its taking control of society. The same oversimplification led Marx to neglect the economic role of the state in the management of class society. If the rising bourgeoisie seemed to liberate the economy from the state, this was true only to the extent that the previous state was an instrument of class oppression within a static economy. The bourgeoisie originally developed its independent economic power during the medieval period when the state had been weakened and feudalism was breaking up the stable equilibrium between different powers. In contrast, the modern state—which began to support the bourgeoisie’s development through its mercantile policies and which developed into the bourgeoisie’s own state during the laissez-faire era—was eventually to emerge as a central power in the planned management of the economic process. Marx was nevertheless able to describe the “Bonapartist” prototype of modern statist bureaucracy, the fusion of capital and state to create a “national power of capital over labor, a public force designed to maintain social servitude”—a form of social order in which the bourgeoisie renounces all historical life apart from what has been reduced to the economic history of things, and would like to be “condemned to the same political nothingness as all the other classes.” The sociopolitical foundations of the modern spectacle are already discernable here, and these foundations negatively imply that the proletariat is the only pretender to historical life.


Stars—spectacular representations of living human beings—project this general banality into images of permitted roles. As specialists of apparent life, stars serve as superficial objects that people can identify with in order to compensate for the fragmented productive specializations that they actually live. The function of these celebrities is to act out various lifestyles or sociopolitical viewpoints in a full, totally free manner. They embody the inaccessible results of social labor by dramatizing the by-products of that labor which are magically projected above it as its ultimate goals: power and vacations—the decision making and consumption that are at the beginning and the end of a process that is never questioned. On one hand, a governmental power may personalize itself as a pseudostar; on the other, a star of consumption may campaign for recognition as a pseudopower over life. But the activities of these stars are not really free, and they offer no real choices. \n\nThe agent of the spectacle who is put on stage as a star is the opposite of an individual; he is as clearly the enemy of his own individuality as of the individuality of others. Entering the spectacle as a model to be identified with, he renounces all autonomous qualities in order to identify himself with the general law of obedience to the succession of things. The stars of consumption, though outwardly representing different personality types, actually show each of these types enjoying equal access to, and deriving equal happiness from, the entire realm of consumption. The stars of decision making must possess the full range of admired human qualities: official differences between them are thus canceled out by the official similarity implied by their supposed excellence in every field of endeavor. As head of state, Khrushchev retrospectively became a general so as to take credit for the victory of the battle of Kursk twenty years after it happened. And Kennedy survived as an orator to the point of delivering his own funeral oration, since Theodore Sorenson continued to write speeches for his successor in the same style that had contributed so much toward the dead man’s public persona. The admirable people who personify the system are well known for not being what they seem; they attain greatness by stooping below the reality of the most insignificant individual life, and everyone knows it.


Publisher: Ronin Publishing, Inc (1980)

If there is one proposition which currently wins the assent of nearly everybody, it is that we need more jobs. 'A cure for unemployment' is promised, or earnestly sought, by every Heavy Thinker from Jimmy Carter to the Communist Party USA, from Ronald Reagan to the head of the economics department at the local university, from the Birchers to the New Left. \r\n \r\nI would like to challenge that idea. I don't think there is, or ever again can be, a cure for unemployment. I propose that unemployment is not a disease, but the natural, healthy functioning of an advanced technological society. \r\n \r\nThe inevitable direction of any technology, and of any rational species such as Homo sap., is toward what Buckminster Fuller calls ephemeralization, or doing-more-with-less. For instance, a modern computer does more (handles more bits of information) with less hardware than the proto-computers of the late '40's and '50's. One worker with a modern teletype machine does more in an hour than a thousand medieval monks painstakingly copying scrolls for a century. Atomic fission does more with a cubic centimeter of matter than all the engineers of the 19th Century could do with a million tons, and fusion does even more. \r\n \r\n*Unemployment is not a disease; so it has no 'cure.'* \r\n \r\nThis tendency toward ephemeralization or doing more-with-less is based on two principal factors, viz: \r\n \r\nThe increment-of-association, a term coined by engineer C.H. Douglas, a meaning simply that when we combine our efforts we can do more than the sum of what each of us could do separately. Five people acting synergetically together can lift a small modern car, but if each of the five tries separately, the car will not budge. As society evolved from tiny bands, to larger tribes, to federations of tribes, to city-states, to nations, to multinational alliances, the increment-of-association increased exponentially. A stone-age hunting band could not build the Parthenon; a Renaissance city-state could not put Neil Armstrong on the Moon. When the increment-of-association increases, through larger social units, doing-more-with-less becomes increasingly possible. \r\n\r\nKnowledge itself is inherently self-augmenting. Every discovery 'suggests' further discoveries; every innovation provokes further innovations. This can be seen concretely, in the records of the U.S. Patent Office, where you will find more patents granted every year than were granted the year before, in a rising curve that seems to be headed toward infinity. If Inventor A can make a Whatsit out of 20 moving parts, Inventor B will come along and build a Whatsit out of 10 moving parts. If the technology of 1900 can get 100 ergs out of a Whatchamacallum, the technology of 1950 can get 1,000 ergs. Again, the tendency is always toward doing-more-with-less. \r\n \r\nUnemployment is directly caused by this technological capacity to do more-with-less. Thousands of monks were technologically unemployed by Gutenberg. Thousands of blacksmiths were technologically unemployed by Ford's Model T. Each device that does-more-with-less makes human labor that much less necessary. \r\n \r\nAristotle said that slavery could only be abolished when machines were built that could operate themselves. Working for wages, the modern equivalent of slavery -- very accurately called 'wage slavery' by social critics -- is in the process of being abolished by just such self-programming machines. In fact, Norbert Wiener, one of the creators of cybernetics, foresaw this as early as 1947 and warned that we would have massive unemployment once the computer revolution really got moving. \r\n \r\nIt is arguable, and I for one would argue, that the only reason Wiener's prediction has not totally been realized yet -- although we do have ever-increasing unemployment -- is that big unions, the corporations, and government have all tacitly agreed to slow down the pace of cybernation, to drag their feet and run the economy with the brakes on. This is because they all, still, regard unemployment as a 'disease' and cannot imagine a 'cure' for the nearly total unemployment that full cybernation will create. \r\n \r\nSuppose, for a moment, we challenge this Calvinistic mind-set. Let us regard wage-work -- as most people do, in fact, regard it -- as a curse, a drag, a nuisance, a barrier that stands between us and what we really want to do. In that case, your job is the disease, and unemployment is the cure. \r\n \r\n'But without working for wages we'll all starve to death!?! Won't we?' \r\n \r\nNot at all. Many farseeing social thinkers have suggested intelligent and plausible plans for adapting to a society of rising unemployment. Here are some examples. \r\n \r\nThe National Dividend. This was invented by engineer C. H. Douglas and has been revived with some modifications by poet Ezra Pound and designer Buckminster Fuller. The basic idea (although Douglas, Pound, and Fuller differ on the details) is that every citizen should be declared a shareholder in the nation, and should receive dividends on the Gross National Product for the year. Estimates differ as to how much this would be for each citizen, but at the current level of the GNP it is conservative to say that a share would be worth several times as much, per year, as a welfare recipient receives -- at least five times more. Critics complain that this would be inflationary. Supporters of the National Dividend reply that it would only be inflationary if the dividends distributed were more than the GNP; and they are proposing only to issue dividends equal to the GNP. \r\n\r\nThe Guaranteed Annual Income. This has been urged by economist Robert Theobald and others. The government would simply establish an income level above the poverty line and guarantee that no citizen would receive less; if your wages fall below that level, or you have no wages, the government makes up the difference. This plan would definitely cost the government less than the present welfare system, with all its bureaucratic red tape and redundancy: a point worth considering for those conservatives who are always complaining about the high cost of welfare. It would also spare the recipients the humiliation, degradation and dehumanization built into the present welfare system: a point for liberals to consider. A system that is less expensive than welfare and also less debasing to the poor, it seems to me, should not be objectionable to anybody but hardcore sadists. \r\n \r\nThe Negative Income Tax. This was first devised by Nobel economist Milton Friedman and is a less radical variation on the above ideas. The Negative Income Tax would establish a minimum income for every citizen; anyone whose income fell below that level would receive the amount necessary to bring them up to that standard. Friedman, who is sometimes called a conservative but prefers to title himself a libertarian, points out that this would cost 'the government' (i.e. the taxpayers) less than the present welfare system, like Theobald's Guaranteed Annual Income. It would also dispense with the last tinge of humiliation associated with government 'charity,' since when you cashed a check from IRS nobody (not even your banker) would know if it was supplementary income due to poverty or a refund due to overpayment of last year's taxes. \r\n \r\nThe RICH Economy. This was devised by inventor L. Wayne Benner (co-author with Timothy Leary of Terra II) in collaboration with the present author. It's a four-stage program to retool society for the cybernetic and space-age future we are rapidly entering. RICH means Rising Income through Cybernetic Homeostasis.\r\n \r\n*Stage I* is to recognize that cybernation and massive unemployment are inevitable and to encourage them. This can be done by offering a $100,000 reward to any worker who can design a machine that will replace him or her, and all others doing the same work. In other words, instead of being dragged into the cybernetic age kicking and screaming, we should charge ahead bravely, regarding the Toilless Society as the Utopian goal humanity has always sought. \r\n \r\n*Stage II* is to establish either the Negative Income Tax or the Guaranteed Annual Income, so that the massive unemployment caused by Stage I will not throw hordes of people into the degradation of the present welfare system.\r\n \r\n*Stage III* is to gradually, experimentally, raise the Guaranteed Annual Income to the level of the National Dividend suggested by Douglas, Bucky Fuller, and Ezra Pound, which would give every citizen the approximate living standard of the comfortable middle class. The reason for doing this gradually is to pacify those conservative economists who claim that the National Dividend is 'inflationary' or would be practically wrecking the banking business by lowering the interest rate to near-zero. It is our claim that this would not happen as long as the total dividends distributed to the populace equaled the Gross National Product. but since this is a revolutionary and controversial idea, it would be prudent, we allow, to approach it in slow steps, raising the minimum income perhaps 5 per cent per year for the first ten years. And, after the massive cybernation caused by Stage I has produced a glut of consumer goods, experimentally raise it further and faster toward the level of a true National Dividend. \r\n \r\n*Stage IV* is a massive investment in adult education, for two reasons.\r\n\r\nPeople can spend only so much time fucking, smoking dope, and watching TV; after a while they get bored. This is the main psychological objection to the workless society, and the answer to it is to educate people for functions more cerebral than fucking, smoking dope, watching TV, or the idiot jobs most are currently toiling at. \r\n \r\nThere are vast challenges and opportunities confronting us in the next three or four decades, of which the most notable are those highlighted in Tim Leary's SMI2LE slogan -- Space Migration, Intelligence Increase, Life Extension. Humanity is about to enter an entirely new evolutionary relationship to space, time, and consciousness. We will no longer be limited to one planet, to a brief, less-than-a-century lifespan, and to the stereotyped and robotic mental processes by which most people currently govern their lives. Everybody deserves the chance, if they want it, to participate in the evolutionary leap to what Leary calls 'more space, more time, and more intelligence to enjoy space and time.'\r\n \r\nWhat I am proposing, in brief, is that the Work Ethic (find a Master to employ you for wages, or live in squalid poverty) is obsolete. A Work Esthetic will have to arise to replace this old Stone Age syndrome of the slave, the peasant, the serf, the prole, the wage-worker -- the human labor-machine who is not fully a person but, as Marx said, ' a tool, an automaton.' Delivered from the role of things and robots, people will learn to become fully developed persons, in the sense of the Human Potential movement. They will not seek work out of economic necessity, but out of psychological necessity -- as an outlet for their creative potential.\r\n \r\n ('Creative potential' is not a panchreston. It refers to the inborn drive to play, to tinker, to explore, and to experiment, shown by every child before his or her mental processes are stunted by authoritarian education and operant-conditioned wage-robotry.)\r\n \r\nAs Bucky Fuller says, the first thought of people, once they are delivered from wage slavery, will be, 'What was it that I was so interested in as a youth, before I was told I had to earn a living?' The answer to that question, coming from millions and then billions of persons liberated from mechanical toil, will make the Renaissance look like a high school science fair or a Greenwich Village art show.