Modern man is actually close to the picture Huxley describes in his Brave New World: well fed, well clad, satisfied sexually, yet without self, without any except the most superficial contact with his fellow men, guided by the slogans which Huxley formulated so succinctly, such as: 'When the individual feels, the community reels'; or 'Never put off till tomorrow the fun you can have today,' or, as the crowning statement: 'Everybody is happy nowadays.'  Man's happiness today consists in 'having fun.'  Having fun lies in the satisfaction of consuming and 'taking in' commodities, sights, food, drinks, cigarettes, people, lectures, books, movies - all are consumed, swallowed.  The world is one great object for our appetite, a big apple, a big bottle, a big breast; we are the suckers, the eternally expectant ones, the hopeful ones - and the eternally disappointed ones.  Our character is geared to exchange and to receive, to barter and to consume; everything, spiritual as well as material objects, becomes an object of exchange and of consumption.

• capitalism
• huxley
• pleasure
• society
• lies
• self
• character
• happiness
• food
• community