The human problem of modern capitalism can be formulated in this way:  Modern capitalism needs men who cooperated smoothly and in large numbers; who want to consume more and more; and whose tastes are standardized and can be easily influenced and anticipated.  It needs men who feel free and independent, not subject to any authority or principle or conscience - yet willing to be commanded, to do what is expected of them, to fit into the social machine without friction; who can be guided without force, led without leaders, prompted without aim - except the one to make good, to be on the move, to function, to go ahead.

• capitalism
• post-modern
• society
• authority
• force
• conscience
• aim
• numbers