/similar_quotes/322

Showing 3 similar quotes for quote #322 from This Is It by Alan Watts

Every ideological sign is not only a reflection, a shadow, of reality, but is also itself a material segment of that very reality. Every phenomenon functioning as an ideological sign has some kind of material embodiment, whether in sound, physical mass, color, movements of the body, or the like. In this sense, the reality of the sign is fully objective and lends itself to a unitary, monistic, objective method of study. A sign is a phenomenon of the external world. Both the sign itself and all the effects it produces (all those actions, reactions and new signs it elicits in the surrounding social milieu) occur in outer experience. \nThis is a point of extreme importance. Yet, elementary and self-evident as it may seem, the study of ideologies has still not drawn all the conclusions that follow from it. \nThe idealistic philosophy of culture and psychologistic cultural studies locate ideology in the consciousness. Ideology, they assert, is a fact of consciousness; the external body of the sign is merely a coating, merely a technical means for the realization of the inner effect, which is understanding. \nIdealism and psychologism alike overlook the fact that understanding itself can come about only within some kind of semiotic material (e.g., inner speech), that sign bears upon sign, that consciousness itself can arise and become a viable fact only in the material embodiment of signs. The understanding of a sign is, after all, an act of reference between the sign apprehended and other, already known signs; in other words, understanding is a response to a sign with signs. And this chain of ideological creativity and understanding, moving from sign to sign and then to a new sign, is perfectly consistent and continuous: from one link of a semiotic nature (hence, also of a material nature) we proceed uninterruptedly to another link of exactly the same nature. And nowhere is there a break in the chain, nowhere does the chain plunge into inner being, nonmaterial in nature and unembodied in signs. \nThis ideological chain stretches from individual consciousness to individual consciousness, connecting them together. Signs emerge, after all, only in the process of interaction between one individual consciousness and another. And the individual consciousness itself is filled with signs. Consciousness becomes consciousness only once it has been filled with ideological (semiotic) content, consequently, only in the process of social interaction... \nSigns can arise only on interindividual territory. It is territory that cannot be called 'natural' in the direct sense of the word: signs do not arise between two members of the species Homo sapiens. It is essential that the two individuals be organized socially, that they compose a group (a social unit); only then can the medium of signs take shape between them. The individual consciousness not only cannot be used to explain anything, but, on the contrary, is itself in need of explanation from the vantage point of the social, ideological medium. \n*The individual consciousness is a social-ideological fact*. Not until this point is recognized with due provision for all the consequences that follow from it will it be possible to construct either an objective psychology of an objective study of ideologies... \nNo cultural sign, once taken in and given meaning, remains in isolation: it becomes part of the unity of the verbally constituted consciousness. It is in the capacity of the consciousness to find verbal access to it. Thus, as it were, spreading ripples of verbal responses and resonances form around each and every ideological sign. Every ideological refraction of existence in process of generation, no matter what the nature of its significant material, is accompanied by ideological refraction in word as an obligatory concomitant phenomenon. \n


Author: Paul John Eakin
Publisher: Cornell University Press (1999)

...autobiographers are primed to recognize the constructed nature of the past, yet they need at the same time to believe that in writing about the past they are performing an act of recovery: narrative teleology models the trajectory of continuous identity, reporting the supreme fiction of memory as fact. 'You' and 'I' and 'she' and 'he' and 'we' - the dialogic play of pronouns in these texts tracks the unfolding of relational identity in many registers, in discourse with others and within ourselves. The lesson these identity narratives are teaching, again and again, is that the self is dynamic, changing and plural.


...the most common form of the relational life, the self's story viewed through the lens of its relations with some key other person, sometimes a sibling, friend or lover, but most often a parent - we might call such an individual the proximate other to signify the intimate tie to the relational autobiographer.