Emotional brands are the charismatic brands that people can’t live without. Take a brand away and people will find a replacement. Take an emotional brand away and people protest its absence. These super-evolved brands make deep emotional connections with consumers in new ways. Through mystery, sensuality and intimacy they inspire love. Emotion is the new frontier of marketing. Science has proved we think with our hearts as the more emotional part of the human brain is the right lobe which is more dominant than the rational left one (WEB_4 2006). Emotion is an unlimited resource.

• love
• emotion
• will
• science
• resource
• marketing