Julian Jaynes

Members of a psychology class were asked to compliment any girl at the college wearing red. Within a week the cafeteria was a blaze of red (and friendliness), and none of the girls was aware of being influenced. Another class, a week after being told about unconscious learning and training, tried it on the professor. Every time he moved toward the right side of the lecture hall, they paid rapt attention and roared at his jokes. It is reported that they were almost able to train him right out the door, he remaining unaware of anything unusual*.'\n\n *W. Lambert Gardiner, Psychology: A Story of a Search (Belmont, California: Brooks/Cole, 1970), p. 76.