/tag/gender

2 quotes tagged 'gender'

Author: Paul John Eakin
Publisher: Cornell University Press (1999)

The contemporary debate about the nature of the self portrayed in autobiography was launched forty years ago in a remarkably influential essay written by the French critic Georges Gusdorf, 'Conditions and Limits of Autobiography' (1956). The model Gusdorf posited for the identity that autobiographies presuppose - let us call it the Gusdorf model - was emphatically individualistic, featuring a 'separate and unique selfhood' (Friedman 34). In a similar vein, writing in the 1970's, Phillippe Lejeune (L'Autobiographie) and Karl J. Weintraub traced the rise of modern autobiography to Rousseau and Enlightenment individualism. Then, in 1980, Mary Mason became the first of a long line of feminist critics to repudiate the universalizing claims of this model and question its place in the history of the genre. The model might suitably describe the experience of Augustine and Rousseau, she conceded, but it did not fit the contours of women's lives. Correcting this gender bias, she proposed an alternative model for women: 'identity through relation to the chosen other' (210). \r\n \r\n A few years later, Domna Stanton asked, 'Is the [female] subject different?' and by implication, 'Is women's autobiography different from men's?' Answering yes to these questions, subsequent scholars - and I am thinking especially of Susan Stanford Friedman, Bella Brodzki, and Celeste Schenck - have returned most often to Mason's notion of relational identity as the distinguishing mark of women's lives. Thus, in her essay 'Individuation and Autobiography,' and indictment of 'the conflation of autobiography with male life-writing' and 'the conflation of male experience with critical ideologies' (60), Joy Hooton observes, 'The presentation of the self as related rather than single and isolate is...the most distinctive and consistent difference between male and female life-writing' (70). Following Friedman, Hooton cites research in developmental psychology and sociology, by Carol Gilligan and especially Nancy Chodorow, to support this view that individuation is decisively inflected by gender. The female subject, then, is different, and so is her life story. \r\n \r\n... \r\n \r\nThe understandable pressure to settle on reliable criteria for identifying difference in autobiography, together with the rarity of comparative analysis, has promoted the myth of autonomy that governs our vision of male lives. I hasten to add that men are hardly the victims alone of critical misdescription; like women, men also are constructed by patriarchal ideology. Consolidating the gains of feminist scholarship, and emulating what Sidonie Smith and others have achieved for women's autobiography , we need to liberate men's autobiography from the inadequate model that has guided our reading to date. As Chris McCandless's story demonstrates, the Gusdorf model is potentially a killer. \r\n \r\nWhy, it is fair to ask, didn't critics pick up on the implications for male identity of Mary Mason's early critique of the Gusdorf model? Part of the answer, I believe, is that Mason, Friedman, and other feminist critics helped to keep the old Gusdorf model in place - paradoxically - by attacking it: it didn't apply to women, they argued, but it did to men, leaving men stuck with a model of identity that seems in retrospect rather like a two-dimensional caricature: so-called traditional autobiography became the province of the Marlboro Man.


Author: Aslı Biricik
Publisher: İzmir Institute of Technology (2006)

How can you make a consumer—no matter what age or gender—simply fall in love with a brand, unable to resist its allure? The answer is: by turning it into something to identify with, by making it desirable, so that having it will add to who you are! It can be seen in many brands —Gucci clothes and accessories, Ferrari, Mercedes and Audi cars, Nike and Ferragamo shoes, Diesel jeans, Prada bags, Apple’s iPod, the Blackberry or even Starbucks Frappuccinos. By turning the relationship with the brand into a strong form of identification, an emotional relationship that commands loyalty beyond reason can be created.