Douglas R. Hofstadter and Daniel C. Dennett
Publisher: Bantam Books (1982)

The fundamental principle involved is called negative feedback, of which there are various different forms. In general what happens is this. The 'purpose machine,' the machine or thing that behaves as if it had a conscious purpose, is equipped with some kind of measuring device which measures the discrepancy between the current state of things and the 'desired' state. It is built in such a way that the larger this discrepancy is, the harder the machine works. In this way the machine will automatically tend to reduce the discrepancy-this is why it is called negative feedback-and it may actually come to rest if the 'desired' state is reached.