The false choices offered by spectacular abundance—choices based on the juxtaposition of competing yet mutually reinforcing spectacles and of distinct yet interconnected roles (signified and embodied primarily by objects)—develop into struggles between illusory qualities designed to generate fervent allegiance to quantitative trivialities. Fallacious archaic oppositions are revived—regionalisms and racisms which serve to endow mundane rankings in the hierarchies of consumption with a magical ontological superiority—and pseudoplayful enthusiasms are aroused by an endless succession of ludicrous competitions, from sports to elections. Wherever abundant consumption is established, one particular spectacular opposition is always in the forefront of illusory roles: the antagonism between youth and adults. But real adults—people who are masters of their own lives—are in fact nowhere to be found. And a youthful transformation of what exists is in no way characteristic of those who are now young; it is present solely in the economic system, in the dynamism of capitalism. It is things that rule and that are young, vying with each other and constantly replacing each other.

• other
• roles
• capitalism
• transformation